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Social Media Manager

Company Description

The Ward Law Group, voted best places to work for the past two years is where your work really matters! Where serving the community and genuinely driving results have made us a leader in personal injury. We offer an innovated and fast paced ever evolving environment that allows you to earn as you grow. We empower our employees to make the best decision to impact our clients through collaborative team efforts.  We are a nontraditional, highly accountable, yet vibrant group of professionals. Get ready to experience a comfortable atmosphere as our onboarding process allows for a soft place to land.

Our core values are service to our clients, service to our teammates, and service to the community. Along with faith, accountability, leadership, and loyalty.

Job Description

We are looking for a talented, curious, and driven Social Media Coordinator to grow a robust online presence for our brand. Your role is to drive growth and build engagement on our platforms, including (but not limited to): Instagram, Facebook, TikTok, YouTube, and LinkedIn through developing photo and media content that incorporates recent social media trends for our leading brands on the daily basis. As a social media coordinator, you will play a pivotal role in developing and executing our social media strategy to enhance our online presence and engage with our audience effectively. This position requires organizational skills, effective communication skills, creativity skills, analytical skills, and leadership skills to manage multiple projects to meet client needs. This position requires collaboration with other Media team members, such as Traditional Marketing Manager, Digital Marketing Manager, brand specialists, and paid social ad specialists.

Social Media Coordinator responsibilities:

· Develop and implement a comprehensive social media strategy aligned with the firm's goals and objectives.

· Ensure consistency in the firm’s branding across all social media channels including tone of voice, visual identity, and messaging.

· Create engaging and informative content (such as post, stories, videos, and graphics) for various social media platforms.

· Manage the firm's social media accounts, including daily monitoring, posting, and responding to comments and messages.

· Collaborate with internal teams to gather content and ensure brand consistency across all channels.

· Monitor social media trends, tools, and applications and recommend strategies for continuous improvement.

· Track and analyze key metrics to measure the success of social media campaigns and make data-driven recommendations for optimization.

· Stay informed about legal industry trends and news to curate relevant content for our audience.

· Implement strategies to attract potential clients through social media.

· Provide regular reports on social media performance and insights to stakeholders.

· Develop and implement social media campaigns to promote firm events or special promotions.

Salary: $60,000.00-$80,000.00 per year (based on experience)

Employment Type: Full-Time

Working Schedule: Monday - Friday 8:30AM - 5:00PM EST or 9:00AM - 5:30PM EST

Qualifications

  • Ability to communicate fluently in English and Spanish
  • Experience with social media marketing

Additional Information

We value your wellbeing and offer opportunities for professional development to help you grow your career. Our comprehensive package includes health benefits; pretax health care and dependent care saving accounts; life insurance; paid time off and holidays; and a percentage match on your 401K contributions to insure your overall satisfaction and security as part of our team. Additionally, we provide confidential counseling services, mental health support, and financial guidance. Come make a difference for our clients!

All your information will be kept confidential according to EEO guidelines.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Social Media Manager, The Ward Law Group, PL

The Ward Law Group is excited to welcome a Social Media Coordinator to our dynamic team! Located in Miami Lakes, FL, we pride ourselves on creating an innovative and fast-paced environment where your contributions can make a real impact. As a Social Media Coordinator, your primary duty will be to enhance our online presence across platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn. You'll have the freedom to unleash your creativity by developing captivating photo and media content that resonates with our audience. In this role, you will collaborate with various internal teams, including our Traditional and Digital Marketing Managers, to ensure brand consistency while implementing strategies that drive audience engagement. Daily tasks will include crafting engaging posts, monitoring trends to refine our approach, and analyzing metrics to measure campaign success. We're looking for someone who can communicate fluently in both English and Spanish and has experience in social media marketing. At The Ward Law Group, you're not just joining a workplace – you're becoming part of a vibrant community dedicated to serving our clients, teammates, and the broader community. If you're passionate about social media and eager to help us grow, we'd love to hear from you and start this exciting journey together!

Frequently Asked Questions (FAQs) for Social Media Manager Role at The Ward Law Group, PL
What responsibilities does a Social Media Coordinator at The Ward Law Group have?

As a Social Media Coordinator at The Ward Law Group, you'll be responsible for developing and implementing a comprehensive social media strategy that aligns with our firm's goals. This includes creating engaging content, managing our social media accounts, collaborating with internal teams, and analyzing performance metrics to optimize our campaigns.

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What qualifications are required for the Social Media Coordinator position at The Ward Law Group?

Candidates for the Social Media Coordinator role at The Ward Law Group should possess strong communication skills, both in English and Spanish. Additionally, a background in social media marketing and the ability to manage multiple projects effectively are crucial. Creativity, organizational skills, and a passion for engaging with audiences are also important attributes.

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How does The Ward Law Group ensure brand consistency across social media?

The Ward Law Group ensures brand consistency by developing a unified social media strategy that includes guidelines for tone of voice, visual identity, and messaging. The Social Media Coordinator will work closely with internal teams to gather content and ensure that our branding is represented effectively across all platforms.

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What is the work schedule for a Social Media Coordinator at The Ward Law Group?

The Social Media Coordinator at The Ward Law Group will work full-time, typically from Monday to Friday, with flexible working hours either from 8:30 AM to 5:00 PM or 9:00 AM to 5:30 PM EST. This allows for a good work-life balance while contributing to our vibrant team culture.

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What are the opportunities for growth as a Social Media Coordinator at The Ward Law Group?

At The Ward Law Group, we value professional development and provide opportunities for our Social Media Coordinator to grow their career. Our comprehensive benefits package includes access to mental health support, financial guidance, and resources aimed at helping you navigate your career path.

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Common Interview Questions for Social Media Manager
What strategies have you previously employed to grow social media engagement?

When discussing strategies, reflect on specific campaigns you’ve implemented, focusing on metrics like engagement rates. Highlight your adaptability in approaching different platforms and discuss how you utilize analytics tools to track progress and refine your strategy based on data.

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How do you stay updated on social media trends?

Explain how you follow industry influencers, subscribe to newsletters, or engage with online communities that discuss trending topics in social media. Mention any specific tools you use to monitor trends, as staying updated is crucial in this fast-paced environment.

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Can you provide an example of a successful social media campaign you led?

Be prepared to share details about a specific campaign, including your goals, audience, the content you created, and the results achieved. Quantifying the success with metrics like reach or conversion rates can strengthen your response.

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How do you handle negative comments or feedback on social media?

Discuss your approach to addressing negative feedback constructively, emphasizing the importance of timely and empathetic responses. Highlight a specific example where you turned a negative situation into a positive one for the brand.

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What tools do you prefer for managing social media accounts?

Mention the tools you have experience with—such as Hootsuite, Buffer, or Sprout Social—and explain how they help you automate posting, manage interactions, or analyze performance. Your familiarity with these tools will illustrate your preparedness for this role.

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How do you balance creativity with the need for structured content?

You can discuss how you develop a content calendar that allows for both planned posts and spontaneous creative ideas. Share an example of a time when you successfully integrated both elements to enhance your social media strategy.

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Describe your process for creating engaging content.

Walk through your process, from researching trending topics and understanding your audience to brainstorming content ideas and designing visuals. Emphasizing your focus on storytelling can capture how you connect with your audience emotionally.

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Can you discuss your experience with analytics and reporting?

Detail your experience with analyzing social media metrics. Focus on how you derive insights from data to improve future campaigns and how you've presented these findings to stakeholders in previous roles.

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In your opinion, what makes content shareable?

Discuss key elements like relatability, emotional engagement, and the quality of visuals. You may mention the importance of understanding the target audience's preferences and using calls to action that encourage sharing.

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What role do you think storytelling plays in social media marketing?

Share your thoughts on how compelling narratives can create a stronger connection between the brand and the audience. Provide examples of brands you admire for their storytelling efforts on social media.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 28, 2024

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