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Product Marketing Manager (Remote)

Online shopping has changed. Today’s eCommerce runs on selling products, not brands. SamCart is the only eCommerce software platform built for creators, by creators, who want to build a profitable digital business and experience personal freedom and growth.


Full Time. Remote. 


SamCart’s Innovation Team has added a new product to our product suite known as Dropdeck. Our Innovation Team is focused on helping make entrepreneurship and content creation easy with the addition of Dropdeck.  Dropdeck allows creators to seamlessly format their content simply by typing and utilizing our dynamic templates and designs. 


SamCart’s Innovation Team is looking for a talented Product Marketing Manager to market our Dropdeck platform. In this role you will be responsible for building a comprehensive strategy to drive product adoption, WAU and MAU in the Dropdeck platform. 


We are looking for someone who has a strong background and understanding of lifecycle marketing across a number of channels. We’re talking email, in-app, thought leadership, etc. We need someone who is passionate about reaching our customers in every possible way and someone who obsesses over customer experience. We’re looking for someone who will take the time to understand use cases and build strong customer journeys that lead to success using the platform. 


This role will be cross-functional, working closely with the Growth Marketing, Product, and Support teams. 


Responsibilities


Strategy and Messaging


  • Manage and execute, launches of new features and products into the market, including timing, elements of launch, communications plans and more
  • Be the central point of contact and liaison between Product and Marketing to communicate and distill product updates and new features
  • Build and maintain a detailed understanding of our competitors, and regularly conduct market intelligence
  • Craft compelling product messaging that embodies key product attributes including value prop, positioning, and differentiation for our target customer segments (personas)
  • Help manage beta testing of new features with the product team, working with key customers and continuously gathering feedback from customers to drive feature adoption
  • Communicate the value prop of product features and details of marketing launch plans to internal teams.
  • Manage creation of product marketing collateral as needed for internal and external purposes


Technical Responsibilities 


  • Develop, manage, and maintain SOPs for testing Dropdeck before marketing launches and for other product testing needs.
  • Manage our technical needs in Marketing, including but not limited to being the Marketing point-of-contact for product issues with Support and Product teams, helping with marketing tests we conduct in-app, and more


Qualifications


3-5+ years of experience and proven success in Product Marketing, ideally at a SaaS company


  • Strong experience managing and using software platforms
  • Proven ability to work cross-functionally with Product and Marketing teams
  • A natural communicator who can build consensus and ensure that all stakeholders are on the same page
  • Experience successfully launching a feature or new product, ideally at a SaaS company
  • Strong organizational and project management skills to manage multiple projects in a fast-paced, deadline-driven environment
  • Solid writing skills
  • Ability to shift between strategy and technical needs
  • Think outside of the box to come up with new and creative ways to position new and existing product features


Bonus Points


  • Experience using project management tools like Notion, ClickUp, Asana, etc.
  • Start-up experience, especially early/high growth stage SaaS companies
  • Have excellent copywriting skills


This is what you’ll love about SamCart


Our co-founders always say “Their success is our success” and we believe that about our people too! We want everyone to love their job at least 80% of the time and when you are successful, the whole team is successful.


  • Each team has one offsite Hub Week per quarter to collaborate with team members (and others!) and plan for the upcoming quarter.
  • Diversity adds value to everything we do - We hire from and for a wide range of backgrounds and experiences to allow the team to bring their own unique ways of thinking and working to each project
  • We have unlimited PTO (unlimited paid holidays) with an encouraged 14-day minimum to empower our team members to maintain a healthy balance in their day-to-day lives.
  • Private health, dental, and vision Insurance premiums are covered by SamCart for you and your dependents.
  • Career growth and development are essential here at SamCart and we want all team members to build sustainable, future-proof and adaptable careers.
  • Self-Care is important, which is why we offer a monthly credit to spend on things like travel, massages, event tickets, subscription boxes, etc.


Our Core Values


Be Transparent - We communicate openly, thrive on feedback, and check our egos at the door.


Be Human - We operate with compassion and always assume positive intent.


Be an Owner - We are all owners of the business. We take pride in our work and know that the success of our customers and the business contributes to our individual success.


Be Creative and Commit - We collaborate, create resourceful solutions, and work as a team to get it done.


Be You - We are stronger together because of the unique qualities we each bring to the team. We believe in balance, making time for fun, and enjoying the work we do!


Want to learn more about what SamCart Culture looks like? Check out our Culture Page here: Culture @ SamCart

At SamCart, our mission is to be the #1 eCommerce platform for digital sellers, empowering them to easily sell more online, anywhere they interact with customers.

3 jobs
BADGES
Badge Flexible CultureBadge Future MakerBadge Rapid Growth
FUNDING
Series B
DEPARTMENTS
Marketing
SECTOR
Internet & Web Services
TEAM SIZE
51-200
LOCATION
Hybrid
DATE POSTED
August 14, 2023

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