Senior Customer Advocacy Marketing Manager

As a Senior Customer Advocacy Marketing Manager at Recorded Future, your primary responsibility is to highlight client success through engaging case studies and testimonials. You will craft advocacy programs that integrate customer experiences into broader marketing initiatives, collaborating with various teams to ensure alignment. This role also involves driving third-party review collection and maintaining metrics around client relationships, all while building strong connections with key advocates.

To qualify for the Senior Customer Advocacy Marketing Manager position at Recorded Future, candidates should have a minimum of five years of marketing experience, particularly in customer advocacy or related fields. Important skills include strong storytelling abilities, cross-functional leadership, and a creative approach to client marketing. Familiarity with the cybersecurity industry and an analytical mindset are preferred to assess advocacy program impacts and inform strategic decisions.

The advocacy program at Recorded Future plays a crucial role in enhancing marketing efforts by providing authentic client experiences that reinforce brand credibility. By showcasing real client success stories, the program drives demand generation and strengthens our product's reputation. Advocacy programs serve as valuable assets in supporting sales initiatives, allowing teams to demonstrate the tangible benefits of our intelligence solutions through proven customer results.

Within the first 30 days as a Senior Customer Advocacy Marketing Manager at Recorded Future, you'll focus on understanding our client base and existing advocacy programs, while building relationships with key stakeholders. Within 60 days, you'll start to collect customer evidence and begin drafting a roadmap to enhance our efforts. By the end of your first year, the goal is to establish a scalable advocacy framework that showcases a pipeline of impactful client stories.

The base salary range for the Senior Customer Advocacy Marketing Manager role at Recorded Future is between $120,000 to $175,000 per year. This range is competitive and takes into account factors such as location, individual experience, and specific job-related skills. Additional compensation and benefits details will be available from your recruiter during the hiring process.

In your response, highlight specific achievements from past roles where you effectively implemented customer advocacy programs. Discuss how you engaged with customers, developed compelling testimonials, and leveraged these to drive marketing success. Connect these experiences to Recorded Future’s mission, emphasizing your strategic approach and passion for storytelling.

Share examples of successful projects where you collaborated with various teams, such as Sales and Marketing, to achieve a common goal. Emphasize your communication skills and ability to work with different stakeholders, illustrating your experience in integrating advocacy into marketing strategies.

In your answer, discuss key performance indicators (KPIs) such as client engagement rates, the number of testimonials generated, or the impact of advocacy stories on lead generation. Explain how you analyze these metrics to inform and adjust advocacy strategies, ensuring continuous improvement.

Describe a specific initiative where you showcased client stories in unique formats, such as videos or interactive content. Discuss the challenges you faced, how you overcame them, and the positive impact this initiative had on both client relationships and marketing efforts.

Explain your strategy for identifying potential advocates through client interactions, satisfaction surveys, and ongoing support. Discuss how you would build relationships with these clients by keeping them informed and engaged, ultimately leading to the development of authentic testimonials and case studies.

Share your approach to prioritizing tasks based on deadlines, project importance, and available resources. Discuss tools or methodologies you use to ensure project management effectiveness and your ability to remain organized in a dynamic environment.

Discuss the power of storytelling in client advocacy, explaining how narratives can connect with diverse audiences. Highlight your ability to craft compelling client stories that showcase benefits and value, enhancing Recorded Future’s marketing initiatives.

Identify potential challenges such as aligning client commitments with marketing goals, managing expectations across teams, or sourcing authentic client stories. Discuss how you plan to approach these challenges strategically, ensuring the advocacy program's success.

Explain your plan to drive engagement on third-party review platforms, emphasizing the importance of client voices in building brand credibility. Discuss strategies for collecting reviews that reflect clients’ success with Recorded Future’s products.

Articulate your passion for the cybersecurity sector and Recorded Future's innovative approach to intelligence solutions. Emphasize your alignment with the company's values and how you see your experience contributing to making a meaningful impact in the advocacy marketing realm.