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Senior Customer Advocacy Marketing Manager

Recorded Future is seeking a Senior Customer Advocacy Marketing Manager to showcase the value of our products through authentic client experiences, enhancing the brand’s reputation.

Skills

  • Customer advocacy experience
  • Creative storytelling
  • Cross-functional collaboration
  • Strong communication
  • Analytical mindset

Responsibilities

  • Cultivate and strengthen relationships with clients and internal teams.
  • Design and execute high-impact advocacy programs.
  • Drive third-party review collection to boost market presence.
  • Collaborate with various teams for strategy alignment.
  • Manage external vendors for advocacy assets.

Education

  • Bachelor's degree in Marketing or related field

Benefits

  • Medical, dental, vision insurance
  • 401K
  • Equity options
  • Incentive compensation
To read the complete job description, please click on the ‘Apply’ button
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CEO of Recorded Future
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Christopher Ahlberg
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Average salary estimate

$147500 / YEARLY (est.)
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$120000K
$175000K

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What You Should Know About Senior Customer Advocacy Marketing Manager, Recorded Future

Join Recorded Future as a Senior Customer Advocacy Marketing Manager and become a key player in showcasing our clients' incredible success stories! With a diverse team of 1,000 intelligence professionals and a thriving customer base exceeding 1,800 clients globally, we are the leading name in the intelligence world. In this role, you will emphasize client proof to enrich various marketing initiatives, driving the creation of impactful customer stories that resonate with potential clients. Your day-to-day work will involve collaborating with cross-functional teams, including Sales, Marketing, Legal, and Customer Success, to weave advocacy into our overall marketing strategy. You’ll come up with innovative ideas to spotlight client experiences through various formats like videos and social media. With a focus on third-party reviews and reporting metrics, you’ll play a pivotal role in enhancing Recorded Future’s reputation and market presence. If you are a master relationship builder with at least five years of customer advocacy or marketing experience, then Recorded Future wants to hear from you! This position allows you the flexibility of working from Boston, Arlington, or even remotely. Your creativity and strategic thinking will shine as you establish meaningful connections with key clients, while you manage advocacy efforts that bring tangible results for both our brand and those we serve. Get ready to drive our advocacy initiatives to new heights and show the world what makes Recorded Future the gold standard in intelligence solutions.

Frequently Asked Questions (FAQs) for Senior Customer Advocacy Marketing Manager Role at Recorded Future
What responsibilities does a Senior Customer Advocacy Marketing Manager at Recorded Future have?

As a Senior Customer Advocacy Marketing Manager at Recorded Future, your primary responsibility is to highlight client success through engaging case studies and testimonials. You will craft advocacy programs that integrate customer experiences into broader marketing initiatives, collaborating with various teams to ensure alignment. This role also involves driving third-party review collection and maintaining metrics around client relationships, all while building strong connections with key advocates.

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What qualifications are necessary for the Senior Customer Advocacy Marketing Manager position at Recorded Future?

To qualify for the Senior Customer Advocacy Marketing Manager position at Recorded Future, candidates should have a minimum of five years of marketing experience, particularly in customer advocacy or related fields. Important skills include strong storytelling abilities, cross-functional leadership, and a creative approach to client marketing. Familiarity with the cybersecurity industry and an analytical mindset are preferred to assess advocacy program impacts and inform strategic decisions.

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How does the advocacy program impact marketing efforts at Recorded Future?

The advocacy program at Recorded Future plays a crucial role in enhancing marketing efforts by providing authentic client experiences that reinforce brand credibility. By showcasing real client success stories, the program drives demand generation and strengthens our product's reputation. Advocacy programs serve as valuable assets in supporting sales initiatives, allowing teams to demonstrate the tangible benefits of our intelligence solutions through proven customer results.

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What will be my first goals as a Senior Customer Advocacy Marketing Manager at Recorded Future?

Within the first 30 days as a Senior Customer Advocacy Marketing Manager at Recorded Future, you'll focus on understanding our client base and existing advocacy programs, while building relationships with key stakeholders. Within 60 days, you'll start to collect customer evidence and begin drafting a roadmap to enhance our efforts. By the end of your first year, the goal is to establish a scalable advocacy framework that showcases a pipeline of impactful client stories.

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What is the salary range for the Senior Customer Advocacy Marketing Manager role at Recorded Future?

The base salary range for the Senior Customer Advocacy Marketing Manager role at Recorded Future is between $120,000 to $175,000 per year. This range is competitive and takes into account factors such as location, individual experience, and specific job-related skills. Additional compensation and benefits details will be available from your recruiter during the hiring process.

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Common Interview Questions for Senior Customer Advocacy Marketing Manager
Can you describe your experience in customer advocacy and how it can benefit Recorded Future?

In your response, highlight specific achievements from past roles where you effectively implemented customer advocacy programs. Discuss how you engaged with customers, developed compelling testimonials, and leveraged these to drive marketing success. Connect these experiences to Recorded Future’s mission, emphasizing your strategic approach and passion for storytelling.

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How do you approach collaboration with cross-functional teams?

Share examples of successful projects where you collaborated with various teams, such as Sales and Marketing, to achieve a common goal. Emphasize your communication skills and ability to work with different stakeholders, illustrating your experience in integrating advocacy into marketing strategies.

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What metrics do you use to measure the success of advocacy programs?

In your answer, discuss key performance indicators (KPIs) such as client engagement rates, the number of testimonials generated, or the impact of advocacy stories on lead generation. Explain how you analyze these metrics to inform and adjust advocacy strategies, ensuring continuous improvement.

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Can you provide an example of an innovative advocacy initiative you’ve developed?

Describe a specific initiative where you showcased client stories in unique formats, such as videos or interactive content. Discuss the challenges you faced, how you overcame them, and the positive impact this initiative had on both client relationships and marketing efforts.

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How would you identify and nurture client advocates?

Explain your strategy for identifying potential advocates through client interactions, satisfaction surveys, and ongoing support. Discuss how you would build relationships with these clients by keeping them informed and engaged, ultimately leading to the development of authentic testimonials and case studies.

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How do you prioritize tasks and manage multiple advocacy projects at once?

Share your approach to prioritizing tasks based on deadlines, project importance, and available resources. Discuss tools or methodologies you use to ensure project management effectiveness and your ability to remain organized in a dynamic environment.

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What role does storytelling play in your advocacy strategy?

Discuss the power of storytelling in client advocacy, explaining how narratives can connect with diverse audiences. Highlight your ability to craft compelling client stories that showcase benefits and value, enhancing Recorded Future’s marketing initiatives.

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What challenges do you anticipate in the Senior Customer Advocacy Marketing Manager role?

Identify potential challenges such as aligning client commitments with marketing goals, managing expectations across teams, or sourcing authentic client stories. Discuss how you plan to approach these challenges strategically, ensuring the advocacy program's success.

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How do you leverage third-party review platforms to enhance client advocacy?

Explain your plan to drive engagement on third-party review platforms, emphasizing the importance of client voices in building brand credibility. Discuss strategies for collecting reviews that reflect clients’ success with Recorded Future’s products.

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Why do you want to work for Recorded Future as a Senior Customer Advocacy Marketing Manager?

Articulate your passion for the cybersecurity sector and Recorded Future's innovative approach to intelligence solutions. Emphasize your alignment with the company's values and how you see your experience contributing to making a meaningful impact in the advocacy marketing realm.

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Empower our clients with intelligence to disrupt adversaries.

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$120,000/yr - $175,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 4, 2025

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