Job details

Senior Product Marketing Manager

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.

To achieve these goals, we are looking for a seasoned Senior Product Marketing Manager to bring vision and go-to-market excellence to our Travel & Airports vertical. In this role, you’ll develop product positioning rooted in customer insights, drive go-to-market campaigns and optimize current features to support user growth, engagement, and retention.

The ideal candidate will have a strong background in B2C product marketing, a track record of developing impactful marketing strategies, and a proven ability to develop strong cross-functional relationships. Experience in the travel and hospitality space or experience with a marketplace business are a plus. A deep understanding of our brand’s core values and an ability to navigate a busy airport are a must.

Responsibilities:

Develop a travel marketing strategy and lead individual go-to-market launches for new travel, airports, and scheduled products, ensuring they reinforce Lyft’s overarching brand and travel narrative
Be the voice of the customer to influence product development and continually assess our market and strategy to meet customer needs.
Have a broad understanding of existing research and competitive landscape, identify any gaps, and create actionable insights to inform product and marketing strategy.
Develop positioning, messaging, and competitive differentiation that creates awareness, adoption, engagement, and retention to increase market share and fuel growth
Design and launch experiments to learn, optimize and drive growth for key business metrics
Write inspiring creative briefs and shepherd the creative development process from strategy through execution
Partner with senior leaders and cross-functional teams, including Product, Design, Engineering, Comms, Brand, Creative, Science and more to ensure our marketing campaigns deliver against business objectives

Experience:

Bachelor’s degree in Marketing, Business or relevant work experience; MBA preferred
7+ years experience in marketing with 5+ years in product marketing
Experience in applying consumer insights to inform and optimize the product experience
Analytical thinker with experience in data-driven marketing
Ability to independently drive experimentation focused on conversion and engagement
Very strong written communication skills
Experience developing strategies to solve ambiguous and complex problems
Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
Strong interpersonal skills with the ability to collaborate, manage expectations and work cross-functionally with both analytical and creative teams

Benefits:

Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $143,000-$178,750. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

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CEO of Lyft

David Risher

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Average salary estimate

$160875 / YEARLY (est.)

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$143000K

$178750K

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What You Should Know About Senior Product Marketing Manager, Lyft

Joining Lyft as a Senior Product Marketing Manager means becoming a part of a team that is all about connection and innovation. In the heart of San Francisco, you will be shaping the future of our Travel & Airports vertical, crafting strategies that resonate with our community of drivers and riders. Your expertise in B2C product marketing will be instrumental in developing effective go-to-market campaigns that drive user engagement and retention. Every day will be an opportunity for you to dive deep into customer insights, ensuring that our product positioning not only echoes Lyft's core values but also meets the evolving needs of travelers. You will have the chance to collaborate with cross-functional teams, from Product to Creative, ensuring that our marketing efforts are seamless and impactful. If you have a background in the travel and hospitality sector or experience with marketplace businesses, your skills will be even more valuable. With responsibilities spanning from designing experiments for optimization to launching new travel products, you’ll help us turn insights into action. If you thrive in fast-paced environments and have a knack for creative problem-solving, this position is perfect for you. Your strong analytical skills are matched by your ability to communicate effectively, making you a key player in our mission to foster brand love and loyalty. Join us at Lyft, where we are committed to delivering the best work of our careers and redefining the future of transportation together.

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Lyft

What are the key responsibilities of the Senior Product Marketing Manager at Lyft?

As a Senior Product Marketing Manager at Lyft, your key responsibilities include developing and executing a marketing strategy for our Travel & Airports vertical, launching go-to-market campaigns, and optimizing product features. You’ll work closely with cross-functional teams to ensure alignment and help influence product development by being the voice of the customer. Additionally, you’ll analyze market research to identify competitive gaps, develop inspiring messaging, and manage key business metrics to drive growth.