Social Media Manager

As a Social Media Manager at Range, your responsibilities will include developing and executing platform-specific social media strategies, managing daily activities across Instagram, LinkedIn, Reddit, and YouTube, creating high-quality visuals and engaging content, and actively interacting with followers to build community. Additionally, you'll analyze performance metrics to optimize strategies for greater engagement and ROI.

To succeed as a Social Media Manager at Range, you should have proven experience in social media management, expertise in creating engaging content tailored for different platforms, and a strong understanding of social media analytics tools. Excellent communication and project management skills are essential, along with a collaborative mindset and adaptability in a fast-paced startup environment.

The Social Media Manager role is crucial for driving Range's online visibility, enhancing community engagement, and contributing to measurable business growth. By creating compelling content and managing various channels effectively, you'll help amplify Range's brand presence and connect with a wider audience, ultimately revolutionizing the wealth management space.

At Range, the work culture is collaborative, innovative, and fast-paced. Social Media Managers are encouraged to share creative ideas, adapt strategies quickly, and work cross-functionally with other teams to deliver impactful content. We value diversity and strive to create an inclusive environment where every team member can thrive and contribute.

As a Social Media Manager at Range, you’ll enjoy a comprehensive benefits package that includes medical, dental, and vision coverage, a 401k plan, technology allowances, generous paid time off, top-of-the-market pay, and paid parental leave. Additionally, you'll get the chance to participate in in-person team and company events, fostering a strong community spirit.

When answering this question, focus on specific brands you've worked with, the strategies you implemented, and the outcomes. Highlight your experience in content creation, engagement strategies, and analytics to demonstrate your expertise and how it aligns with Range's goals.

Discuss your process for researching target audiences, selecting appropriate platforms, setting measurable objectives, and creating a content calendar. Make sure to mention how you integrate analytics to refine your strategy based on performance data.

Mention the specific tools you are familiar with, such as Hootsuite, Buffer, or Sprout Social for management, and Google Analytics or native platform analytics for performance tracking. Explain how these tools have enhanced your ability to manage content and assess metrics effectively.

Emphasize your approach to building community, such as responding to comments, hosting Q&A sessions, or creating interactive content. Provide examples of successful campaigns where audience engagement played a key role.

Share a detailed story about a specific campaign: its objectives, your strategy, the execution process, and the results. Focus on metrics such as engagement rates, follower growth, or increased brand awareness to demonstrate your impact.

Explain your methods for staying current, such as following industry influencers, reading relevant blogs, or participating in webinars. This shows your commitment to continuous learning and adapting to new trends that can benefit Range.

Highlight specific challenges, such as negative comments or low engagement, and describe how you proactively addressed them, whether through damage control, changing content strategies, or enhancing community involvement.

Talk about the key performance indicators (KPIs) you track, like engagement rates, click-through rates, and conversions. Describe how you analyze this data to assess campaign effectiveness and inform future strategies.

Outline your approach, from brainstorming ideas to creating visuals and writing copy. Discuss how you ensure content aligns with the brand’s voice and the specific platforms’ best practices.

Convey your enthusiasm for Range’s mission of disrupting the wealth management industry, your alignment with their values and culture, and your excitement about the opportunity to contribute to their growth through innovative social media strategies.