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Senior Specialist Brand Design

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team

This role sits in the Global Brand Marketing structure that defines and executes the brand strategy and creative content for Tommy Hilfiger globally. Within that sits our Creative Direction team, which is made up of Art Directors and Designers. This team is the internal creative agency that concepts, shoots, selects, designs and builds large volumes of consumer-facing content. It is a brief-driven organization that executes against the TH Global Brand Playbook for all projects and campaigns. It also acts as a key contributor and guardian to those guidelines.

We’re continually responding to ever-changing consumers’ needs. Finding innovative ways to connect with new audiences and keeping ahead of the game when it comes to storytelling and creativity. All of which contributes to positioning Tommy Hilfiger as a leading global lifestyle brand.

The Position

As part of the design function within the Creative Direction team, the Brand Designer, Senior Specialist including Media brings the Tommy Hilfiger brand to life through the creation of digital and print materials – including newsletters, website pages, point-of-sale materials, event collateral, lookbooks, packaging and more – that uphold the brand’s aesthetic and align with our marketing goals. This role is also responsible for ensuring all media and content adaptations are aligned with the company's brand identity and visual guidelines, able to design multimedia content and produce and edit video, animations and motion graphics for marketing assets, social media and brand story telling.

Key Responsibilities

Your responsibilities will include, but are not limited to:

  • Concept, design, and deliver graphic design projects assigned by the Operations team, on time and to spec.

  • Partner with E-Commerce stakeholders to develop and update weekly digital content.

  • Collaborate with CRM teams to design and produce newsletters and emailers, following established wireframes, timelines, and business objectives.

  • Support 360° marketing initiatives through design assets such as in-situ mockups, layouts, internal decks, and presentations.

  • Ensure all creative output is aligned with the Tommy Hilfiger brand standards, with guidance from the Senior Creative and Brand Directors.

  • Produce multimedia content including video edits, animations, and motion graphics tailored for marketing and social media.

  • Stay ahead of industry trends and implement design best practices that elevate brand communication and creative output.

The Ideal Candidate

  • 3 years of similar or related graphic design work experience, ideally within the fashion industry.

  • Deep working knowledge of design/animation tools incl. full Adobe creative suite, Figma and After Effects.

  • Understanding of typography, color theory, and layout design.

  • Ability to work independently as well as collaboratively in a team environment.

  • Excellent attention to detail and organizational skills.

  • Strong communication skills and ability to receive and implement feedback.

N.B. Examples of previous work is required to support any application.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

  • How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes 

  • Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

  • Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

  • Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

  • Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

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Average salary estimate

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What You Should Know About Senior Specialist Brand Design, PVH Corp.

Join TOMMY HILFIGER as a Senior Specialist Brand Design and be part of a vibrant legacy that’s shaping the future of style! Based in Houthavens, this role is at the heart of our Global Brand Marketing structure, where creativity meets strategy. As a key member of our Creative Direction team, you'll delve into an array of projects, crafting stunning digital and print materials that truly bring the Tommy Hilfiger brand to life. Your creative flair will contribute to everything from newsletters to website pages, point-of-sale materials, and event collateral. We’re excited about someone who knows how to conceptualize, design, and deliver projects that not only resonate with our aesthetic but also align with our overall marketing goals. Collaborate with E-Commerce and CRM teams to ensure that marketing assets are cohesive and impactful. Bring your multimedia talents to the forefront with video edits, animations, and motion graphics, while keeping abreast of industry trends that could elevate our brand communication. At TOMMY HILFIGER, we pride ourselves on fostering an inclusive environment and providing the tools necessary for you to thrive. If you have at least 3 years of relevant experience in graphic design, especially within the fashion sector, are proficient in design tools like Adobe Creative Suite, and can creatively engage audiences, then we want to hear from you! This is not just a job; it’s an opportunity to be a core part of our brand's journey forward.

Frequently Asked Questions (FAQs) for Senior Specialist Brand Design Role at PVH Corp.
What are the responsibilities of a Senior Specialist Brand Design at TOMMY HILFIGER?

As a Senior Specialist Brand Design at TOMMY HILFIGER, your primary responsibilities will include designing and delivering graphic projects on time, collaborating with E-Commerce and CRM teams for digital content, and producing multimedia content such as video and animations. You will also be responsible for ensuring that all creative output adheres to TOMMY HILFIGER's brand standards while bringing fresh ideas to elevate our brand's storytelling.

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What qualifications do I need for a Senior Specialist Brand Design position at TOMMY HILFIGER?

To be considered for the Senior Specialist Brand Design role at TOMMY HILFIGER, you should have at least 3 years of experience in graphic design, particularly in the fashion industry. Proficiency in design software like Adobe Creative Suite, Figma, and After Effects is essential. Additionally, a strong understanding of typography, color theory, and layout design will greatly benefit your application.

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How does TOMMY HILFIGER support the professional development of a Senior Specialist Brand Design?

At TOMMY HILFIGER, we focus on your professional growth through various avenues such as targeted training programs offered by PVH University. Whether you lead a team or share your expertise, there are abundant opportunities for continuous development that align with your personal and professional goals.

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What skills are essential for a Senior Specialist Brand Design at TOMMY HILFIGER?

Key skills for the Senior Specialist Brand Design role at TOMMY HILFIGER include strong design principles, proficiency in Adobe Creative Suite and motion graphics software, excellent attention to detail, organizational abilities, and strong communication skills. Being collaborative and open to feedback is also crucial as you work closely with various teams.

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What is the company culture like for a Senior Specialist Brand Design at TOMMY HILFIGER?

The company culture at TOMMY HILFIGER is inclusive, innovative, and driven by a shared vision. Our team values diversity and fosters an environment where every voice is heard. With plenty of social events, community engagement activities, and supportive well-being programs, you will find a workplace that encourages creativity and collaboration.

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Common Interview Questions for Senior Specialist Brand Design
Can you describe your design process for brand projects?

When discussing your design process for brand projects in an interview, highlight the steps you take from conceptualization to implementation. Discuss how you research brand guidelines, gather inspiration, sketch ideas, gather feedback from stakeholders, and refine your designs until the final product aligns with the brand’s vision.

Join Rise to see the full answer
How do you ensure your designs stay aligned with brand guidelines?

To demonstrate your alignment with brand guidelines, explain how you familiarize yourself with the brand's aesthetic and objectives, reference existing brand materials during your design process, and maintain open lines of communication with the branding team to verify that your designs meet their standards and vision.

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What design tools are you proficient in, and how do you use them?

In your answer, cite specific design tools you're familiar with, such as Adobe Creative Suite, Figma, or After Effects. Provide examples of how you’ve utilized these tools in past projects, emphasizing any unique approaches or techniques that set your work apart and meet project objectives effectively.

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How do you handle tight deadlines while maintaining quality in your design output?

To effectively answer this question, describe your time management strategies, such as prioritizing tasks, breaking down large projects into manageable components, and utilizing efficient design practices that ensure quality. Emphasize your experience in working collaboratively to streamline the design process when under tight time constraints.

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Can you share an example of a project where you collaborated with other teams?

When sharing your collaboration experience, describe a specific project you worked on, the teams involved, your role in the project, and the outcome. Highlight how teamwork enhanced the design process and led to a successful final product, underscoring your communication skills and flexibility.

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How do you stay inspired and up to date with design trends?

In answering this, discuss your routine for staying current with design trends, such as following industry influencers, subscribing to design publications, attending webinars, and engaging with other creatives online. Explain how you implement new trends to keep your work fresh while maintaining brand consistency.

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What is your approach to receiving and implementing feedback?

Highlight your openness to feedback by describing your proactive approach to soliciting input from colleagues and supervisors. Discuss times when feedback has led to improvements in your design work and how you incorporate critique into your creative process effectively.

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Can you explain how you create engaging material for social media?

To show your understanding of social media engagement, explain how you tailor your designs to fit the specific platforms, recognizing audience preferences and behaviors. Discuss strategies for making visually appealing content that encourages interaction, such as utilizing design elements that captivate viewers and drive brand message.

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What role does typography play in your design work?

In your response, discuss your understanding of typography as a critical design element that affects readability and aesthetic appeal. Share examples of how you’ve successfully leveraged typography in prior projects to enhance brand voice and convey messaging effectively.

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Why do you want to work with TOMMY HILFIGER?

When answering this question, reflect on your passion for the brand, its values, and its influence in the fashion industry. Discuss how your personal values align with TOMMY HILFIGER’s mission and how you envision contributing positively to the brand's future through your role as a Senior Specialist Brand Design.

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We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector.

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DATE POSTED
April 15, 2025

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