Marketing Manager

We’re looking for a Marketing Manager to join our rapidly growing team and help execute on our ambitious strategy for 2025.

Reporting to the Marketing Lead, you’ll be responsible for executing on our go-to-market strategy, taking ownership over our demand generation function. You’ll have experience in running demand gen plays across social media, events and email.

This role provides real ownership and would best suit someone who is driven and keen to grow. As we scale and discover what works, the role is likely to evolve too, bringing tangible development opportunities.

What you’ll do:

Develop audience insights – You’ll become a subject matter expert; utilizing regular research, call listening, customer interviews and collaboration with other teams to generate valuable insights on our audience to feed into our value proposition, content and campaigns.

Content strategy – Own the content strategy; feed in audience insights to develop a strong framework that fuels our demand generation function.

Content delivery – Build out our content engine; develop and test engaging content for paid and organic social, blog, newsletters and events. Manage a team of content freelancers.

Ad management – Set up and manage campaigns on Meta and LinkedIn; optimize for key metrics including CPL and CAC.

Event planning - Support our internal events programme; Co-ordinate the logistics of exhibiting at and the follow up of external events.

Reporting - Track and report on the effectiveness of the demand generation programme; use data to inform future experiments and make informed decisions.

Empathetic & Curious - Ability to put yourself in your audience’s shoes, and a willingness to immerse yourself in their world and become a subject matter expert

Growth mindset - A strong and demonstrable desire to develop in and learn more about growth and marketing; ability to take on feedback, new ideas and direction.

Organised & detail-oriented - Meticulous attention to detail and the ability to spin multiple plates while working to deadlines

Proactive & collaborative - A strong bias to action; ability to work equally well independently, without supervision, and collaboratively as part of a team.

Content Ideation - Experience in independently ideating, developing and creating high-quality content that meets business goals.

Video & Copywriting - Experience creating short-form video content for social media; a natural story-teller - you have an eye for a good hook and know how to keep an audience engaged.

Analytical & Logical - An ability to evaluate options and draw actionable insights from data to inform marketing decisions.

Flexible & Adaptable - Able to switch gears quickly and efficiently in a high-growth environment, always ready to take on a new challenge.

Benefits

Salary: £55k-£65k p.a. (Dependent on experience)

Other Benefits

• Up to 10% Pension
• Health Cashplan
• 4x Life Insurance
• 28 Days Holiday (34 inc. Bank Holidays)

Working Pattern: 3-4 days a week in the office

Location: Zone 1 (WorkingFrom Hoxton, 32 Blackfriars Road, Southwark, SE1 8DP)

The importance we place on Equity, Diversity & Inclusion

Building a company to serve clinicians and patients in healthcare means we need to maximise our diversity of thought, so we can bring the best solutions to bear on such important problems. We also know that diversity of thought is a product of diverse talent, which manifests itself in many ways.

Gender, sexual orientation, ethnicity, neurodiversity and socio-economic background are all dimensions that we care about and we encourage applications from typically under-represented groups.

We have a 50/50 gender split across the company and 42% of our amazing colleagues are people of colour - whilst these only represent two aspects of diversity, we are consistently looking for new ways to find, attract and retain incredible colleagues.

Our Values at Practi

• Courage:

Choosing bravery over comfort, we stand firm in our values and tackle difficult tasks head-on. We lean into challenges, knowing that progress require resilience and bold action.

• Trust:

We count on each other by fostering an environment of transparency, integrity, and accountability. With ownership of our actions, we create a foundation of reliability, allowing us to operate with autonomy while supporting each other when needed.

• Ambition:

Unapologetically bold, we push ourselves to achieve more, constantly striving for excellence. We drive progress with pace, always questioning the status quo and finding new ways to make a meaningful impact for both our team and our customers.

• Play:

We believe in taking our work seriously, but not ourselves. By bringing lightness, levity, and joy to our day-to-day, we create a positive atmosphere where we can do our best work, celebrate successes, and build meaningful relationships with each other.

• Humanity:

Empathy, compassion, and inclusion are at the heart of how we operate. We bring our whole selves to work, creating a supportive and safe environment where everyone feels valued. By practicing active listening and kindness, we strengthen our team and our culture.

• Curiosity:

We are committed to continuous learning, always seeking new knowledge and growth opportunities. With humility, we approach each day with a hunger to improve, knowing that small, consistent steps lead to transformative results over time.