Lifecycle Marketing Analyst - job 1 of 2

Ramp looks for candidates with at least two years of experience in growth, lifecycle marketing, customer success, or related roles within B2B software companies. Strong knowledge in email best practices, exceptional copywriting abilities, and insight into CRM systems are also desired. Familiarity with analytics tools like Looker and Amplitude will give candidates an edge.

As a Lifecycle Marketing Analyst at Ramp, your primary responsibilities include managing the design and implementation of email campaigns in Hubspot, overseeing lifecycle initiatives, and coordinating with cross-functional partners. You'll also manage reporting on email communications and get insights from data to enhance campaign performance.

The Lifecycle Marketing Analyst at Ramp plays a crucial role in executing effective marketing strategies that boost customer acquisition and retention. By analyzing campaigns and optimizing messages based on audience insights, the analyst helps elevate the overall effectiveness of the Growth team and aligns with Ramp’s strategic objectives.

Candidates for the Lifecycle Marketing Analyst position at Ramp should be proficient in Hubspot or similar marketing automation platforms, as well as have a firm understanding of business intelligence and analytics tools like Looker and Amplitude. Familiarity with HTML, CSS, and SQL also enhances a candidate's skill set.

Absolutely! The Lifecycle Marketing Analyst role at Ramp encourages creative thinking to devise effective marketing tests and innovative campaigns. Exploring outside-the-box strategies to connect with customers is a vital part of amplifying Ramp’s growth and engagement.

In answering this question, share specific examples of email campaigns you've managed, the platforms used, the objectives set, and the outcomes achieved. Highlight your understanding of email best practices, along with any A/B testing experiences that led to increased engagement.

Discuss your method for analyzing demographics and customer behaviors and how you've applied segmentation strategies to tailor your marketing messages. Provide an example of how segmentation improved campaign performance.

Share a specific scenario where you utilized analytics tools to derive insights. Emphasize how those insights informed changes to your marketing strategy and the positive impact it had on your campaigns.

Mention specific tools such as Hubspot, Salesforce, or any others you're familiar with. Discuss how you utilized these tools for tracking customer interactions, managing campaigns, and fostering customer relationships effectively.

Explain your knowledge of email compliance standards, like GDPR or CAN-SPAM, and how you implement strategies to maintain high deliverability rates. Feel free to mention any past experiences ensuring compliance measures were adhered to.

Talk about the KPIs you consider critical for measuring success, such as open rates, click-through rates, and conversion rates. Share an example of how you reported on these metrics and used them to inform future campaigns.

Narrate a specific project where you faced challenges, explaining your problem-solving process, collaboration with teammates, and the eventual outcome. This helps to showcase your analytical thinking and teamwork skills.

Discuss the significance of compelling copy in engaging audiences and persuading them toward action. Provide examples of how you've crafted effective messages tailored to specific customer segments.

Mention resources such as industry blogs, webinars, or networking events that you follow to keep abreast of the latest trends. Highlight how you’ve applied any newfound knowledge to enhance your marketing strategies.

Describe your A/B testing framework, incorporating how you select variables to test, the criteria for success, and how you evaluate results to draw actionable insights for future campaigns.