Senior Experience Strategist

As a Senior Experience Strategist at RAPP, the main responsibilities include developing comprehensive experience strategies for client accounts in the healthcare sector, designing customer journeys, optimizing CRM strategies, and collaborating across various teams to enhance user experiences. You will also analyze customer behavior, create targeted strategies, and serve as a trusted advisor to clients.

To qualify for the Senior Experience Strategist position at RAPP, candidates should have a Bachelor’s Degree in a related field and 5-8+ years of experience in strategic planning, particularly within healthcare and pharma. Proven expertise in customer journey mapping, persona development, and strong analytical abilities are key requirements.

RAPP stands out as an inclusive and diverse workplace that values personal well-being. The hybrid work model allows employees to enjoy flexibility while encouraging in-person collaboration. Our emphasis on empathy and precision in marketing creates a dynamic environment for strategists to thrive and innovate.

The Senior Experience Strategist plays a critical role in client success by crafting data-driven, customer-centric strategies that align with client business goals. By mapping customer journeys and leveraging insights from various industries, the strategist ensures impactful experiences that drive growth for the client.

Working as a Senior Experience Strategist at RAPP comes with a competitive salary range of $90,000 - $105,000, alongside comprehensive benefits including health, vision, and dental insurance, 401(k) plans, stock options, and generous paid time off and parental leave to support work-life balance.

Discuss your passion for understanding consumer behavior and crafting meaningful experiences. Share specific experiences or projects that motivated you to excel in this field.

Outline your approach to gathering data, mapping customer journeys, and prioritizing opportunities. Highlight the importance of collaboration with diverse teams during the strategy development phase.

Emphasize the significance of data analytics, user feedback, and ongoing research in shaping customer-centric strategies. Provide examples of how you've incorporated user insights into your previous work.

Share your specific experiences in healthcare and pharma, including any regulatory constraints you've navigated. Highlight successful projects that demonstrate your expertise in this area.

Share a specific example of a substantial challenge, focusing on your problem-solving and leadership skills. Discuss the outcome and any learnings that emerged from the experience.

Discuss your methodologies for understanding touchpoints and customer interactions. Mention tools or frameworks you utilize to visualize and optimize the customer journey effectively.

Highlight the importance of data in informing your strategies. Discuss how you analyze customer behavior to develop persona-driven strategies that enhance user experiences.

Explain specific metrics you've used to assess strategy success, including KPIs and performance indicators. Share a case study where you successfully optimized the strategy based on data-driven insights.

Discuss your time management strategies and tools for prioritization. Share how you balance teamwork and independent work to meet deadlines without compromising quality.

Explain your approach to crafting impactful presentations, focusing on storytelling, data visualization, and addressing client needs. Stress the importance of tailoring your presentation style based on client expectations.