Senior Experience Strategist

As a Senior Experience Strategist at RAPP, your main responsibilities include developing comprehensive experience strategies for key clients, mapping customer journeys, analyzing behavior, and optimizing CRM strategies. You'll be collaborating with various teams to ensure that strategies are data-driven and customer-centric, ultimately delivering innovative solutions that enhance user experiences.

To qualify for the Senior Experience Strategist position at RAPP, candidates should have a Bachelor’s Degree in a related field and possess 5-8+ years of experience in strategic planning or experience strategy, preferably in an agency setting. Expertise in the healthcare and pharma verticals is crucial, along with proficiency in customer journey mapping and strong writing skills.

RAPP emphasizes personal well-being and provides a supportive work environment for the Senior Experience Strategist role. This includes a hybrid work model allowing employees to work from home up to two days per week, coupled with a competitive salary and comprehensive benefits that include health care, stock options, and paid time off.

The salary range for a Senior Experience Strategist at RAPP in New York is estimated to be between $90,000 and $105,000. Compensation is determined by various factors such as experience, skill set, and training, making it a competitive role for the right candidate.

As a Senior Experience Strategist at RAPP, you will work on projects that involve creating human-centered experiences within the healthcare and pharma sectors. This includes engaging with clients to enhance brand experiences, utilizing customer insights to drive strategy, and ensuring that the solutions provided meet both client needs and regulatory standards.

Certainly! I would highlight specific projects where I mapped customer journeys to identify key touchpoints. Sharing results such as increased engagement or improved customer satisfaction metrics can demonstrate my effectiveness in this area.

I focus on understanding regulatory constraints and stakeholder dynamics. By staying informed and proactive, I ensure that my strategies are compliant and effective. Sharing a concrete example of a successful resolution will illustrate my capabilities.

Data analytics are central to my strategies. I leverage data to analyze customer behavior and segmentation, which informs my decisions and optimizes our strategies. I can share how data-driven insights have led to specific improvements in client campaigns.

I value collaboration highly. In a previous project, I partnered with creative, analytics, and client services to develop a campaign strategy. I would emphasize the importance of communication and adaptability that led to a successful launch.

My approach involves understanding the customer lifecycle and tailoring strategies that capture and nurture consumers. I would highlight how I have previously increased engagement and retention through innovative CRM techniques.

I adopt an agile methodology, focusing on priority impact areas. I would mention tools or strategies I use to manage multiple deadlines effectively, ensuring that I meet the expectations of clients and stakeholders.

I prioritize open communication, transparency, and trust-building through excellent service delivery. Sharing a specific instance where my efforts led to a strengthened relationship will showcase my skills.

Absolutely! I would detail a project where I applied user-centered design principles, emphasizing the research and data we utilized. I'd also mention the positive outcomes resulting from enhanced user experience.

I establish clear KPIs aligned with client goals right from the start. I regularly review analytics and metrics to ensure strategies are performing as anticipated and adjust as necessary. Sharing a successful case study will strengthen my response.

I see personalization and data-driven decision-making as significant trends. Discussing how these trends influence my work and the creative strategies I implement to stay ahead can be insightful.