Lifecycle Marketer Co-op (8-month)

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

As a Lifecycle Marketing Co-op, you will report to the Senior Lifecycle Marketing Manager and support the delivery of communications across all stages of the customer lifecycle. You’ll assist with the execution of campaigns across several owned channels, including push notifications, SMS, in-app messaging, and email. This is a highly collaborative role that works cross-functionally with teams such as Product Marketing, Product, Content Marketing, Design, Data Analytics, Compliance, and Customer Support to create a seamless end-user experience.

We’re looking for a motivated self-starter who is eager to learn and passionate about supporting the success of small businesses.

We're looking for this candidate to join us on an 8-month term (May-December).

What You’ll Be Doing:

• Assist in building, QA-ing, and launching lifecycle campaigns in Iterable.

• Set up audience segmentation and dynamic content using business logic in Iterable.

• Update and maintain campaign documentation and a visual lifecycle journey mapping in Figma.

• Support the team in reporting on campaign performance metrics (open rates, CTR, conversions, etc.).

• Support in managing and executing our lifecycle email campaign calendar and ensure all requested comms are properly scheduled and launched.

• Streamline and improve processes such as template setup, loading copy/creative, updating tracking parameters, etc.

• Conduct competitor research and industry trend analysis to inform lifecycle improvements.

Who You Are:

• You are a new graduate or currently pursuing an undergraduate degree in Marketing, Communications, Business, or a related field

• You have an eagerness to learn more about lifecycle marketing including email best practices, customer journeys, engagement tools such as Iterable, as well as segmentation and audience-building.

• You have strong attention to detail, especially when working with data and QA-ing campaigns.

• You have clear and proactive written and verbal communication skills.

• You have a basic understanding of lifecycle marketing principles (segmentation, personalization, CTAs).

• You have strong organizational skills and ability to manage multiple tasks at once in a fast-paced environment.

• You have demonstrated the ability to rapidly adapt to new tools and processes.

• You are naturally curious, you love to understand the “why” behind a problem or question and you aren’t afraid to dig deep into problem-solving

Bonus points:

• Experience with marketing automation platforms (Iterable, Braze, Mailchimp, Klaviyo, HubSpot, Marketo, or similar).

• Basic knowledge of HTML/CSS for emails (editing existing templates).

• Understanding of CRM systems and customer data management.

• Interest in fintech, SaaS, or SMB growth strategies.

• Familiarity with A/B testing, campaign optimization concepts, and campaign performance metrics

Our Commitment To You:

• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. 

• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.

• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

The Interview Process:

Stage 1: A 30-minute Google Meets video call with the Hiring Manager

Stage 2: A take-home lifecycle-specific assignment

Stage 3: A 30-minute Google Meets video call with members of the Marketing team

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications. If you don't have all the listed qualifications, we encourage you to apply anyway, and together we'll figure out if this is the best role for you!

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.