Brand Marketing Manager/Director

Company is based in Santa Monica, CA

Position is Remote (US/Canada)

Maximus (https://www.maximustribe.com/) is a mission-driven consumer health company that provides men with content, community, and clinical support to optimize them in mind and body. Maximus has raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

Maximus is looking for a Brand Marketing Manager/Director to lead our brand marketing efforts. This individual will be responsible for shaping how we communicate with our audience through paid and earned channels (think social media, podcasts, and in the future, TV) ensuring that every message inspires, drives interest, and builds trust in our brand. The ideal candidate will have a deep curiosity about health and how people make personal health decisions. You will be responsible for developing the brand, owning seasonal campaigns, and collaborating on product launches. This role reports to the Head of Marketing, who will provide hands-on management and support your career growth.

Please note: Culture is key at Maximus, so we get to know candidates holistically through our questionnaire. You will receive an invite in a separate email upon submitting an application. Please fill it out as honestly and intuitively as possible since it is designed to detect exaggeration, which will cause your application to be automatically rejected. The questionnaire is optional to submit now with your application, but candidates that do so will get strongly prioritized. Note, we do not have access to individual questions’ answers/choices.

The ideal candidate will have the following experience:

• Brand Strategy and Campaigns: You will develop and execute an integrated brand strategy that’s aligned with business objectives to boost awareness, preference, and loyalty. In doing so you will plan and manage brand campaigns for product launches, seasonal initiatives, and partnerships.

• Earned Media and Partnerships: Spearhead earned media strategy, securing high-profile podcast, event, and news appearances for the CEO and team. Additionally, you will cultivate relationships with various influencers and creators to boost the company’s visibility and credibility. Develop a crisis communication plan to prepare for unforeseen brand reputation hits.

• Content and Creative Management: Guide content strategy across blogs, social media, video, and newsletters to strengthen storytelling and showcase client success. Work with photographers, videographers, and designers in creating compelling brand assets.

• Measurement and Optimization: You must have experience establishing and monitoring key performance metrics for brand awareness and earned media that connect with revenue objectives.

• Leadership and Cross-Functional Collaboration: Guide and inspire the marketing team and company through brand initiatives. You will work closely with Growth, Product, and Creative teams to ensure alignment and maximize impact.

Your first 90 days

1. Speak to 20 customers, conduct a customer survey, and evaluate customer data. Establish brand fundamentals by leveraging your learnings.

2. Audit all brand assets across marketing and product and implement improvements.

3. Develop a marketing calendar that prepares for key seasonal spikes and lulls. The calendar will be key for developing predictable revenue.

Qualities:

• High Conscientiousness: Highly effective, organized, dutiful, self-disciplined, and careful. You are the type of person who used multiple colors of highlighters, and everyone wanted to borrow notes from. You never forget a task, execute it flawlessly, and are as reliable as clockwork.

• High Horsepower & Humility: High intellectual and physical energy. You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint.

• Creative Thinker: Highly creative thinker who tends to find solutions that others don’t see or inappropriately dismiss. Not content to do the safe bet everyone else takes.

• Relentlessly Resourceful (http://www.paulgraham.com/relres.html): highly proactive, does not quit, and finds innovative solutions with little guidance. Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy.

• Passion for Men’s Health & Development: interest in helping men develop a healthy masculinity. Demonstrates personal dedication and interest in health optimization (e.g. diet, exercise, sleep, focus, and relationships).

World-Class Benefits:

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)

• Full Suite: Medical, Dental, Vision, Life Insurance

• Best-in-class 401K options

• Flexible vacation/time-off policies

• Liquidity of options whenever available

• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.