Growth Marketing Manager, Paid Social

As a Growth Marketing Manager, Paid Social at Resident, your key responsibilities include planning and executing paid social media advertising campaigns, developing engaging ad content, monitoring performance, adjusting strategies based on data insights, and managing campaign budgets effectively. You'll also collaborate with creative teams and present findings to stakeholders, ensuring that each campaign aligns with our marketing goals.

To be considered for the Growth Marketing Manager, Paid Social role at Resident, you should have at least 3 years of hands-on experience managing paid social campaigns, preferably for e-commerce businesses. Familiarity with social media platform tools, strong analytical skills, and the ability to manage campaigns in a fast-paced environment are essential qualifications. A data-driven mindset and experience with analytics tools like Google Analytics are also important.

The Growth Marketing Manager, Paid Social plays a vital role in shaping Resident's marketing strategy by developing impactful social media campaigns that drive brand visibility, increase sales, and enhance customer engagement. This role allows for creative collaboration with various teams and ensures that paid social efforts are cohesive with the overall marketing objectives, making a measurable impact on the business.

At Resident, we pride ourselves on our remote-first culture that fosters flexibility and collaboration. As a Growth Marketing Manager, Paid Social, you'll work within a supportive and creative team environment that encourages innovation and data-driven decision-making. Our culture thrives on adaptability and ownership, allowing you to take charge of your projects while contributing to meaningful campaigns that resonate with our audience.

As a Growth Marketing Manager, Paid Social at Resident, you can enjoy a competitive salary, annual bonus potential, comprehensive health benefits, and generous PTO policies. Our remote-first workplace also includes a stipend for home office expenses and a unique opportunity to receive a free mattress along with discounts for friends and family. We focus on the well-being of our employees, providing wellness benefits to promote a healthy work-life balance.

When discussing your experience with paid social campaigns, focus on specific campaigns you've managed, the platforms used, and the metrics that demonstrate your impact. Highlight your strategic planning process, including how you targeted audiences, crafted engaging content, and optimized campaigns based on performance data.

Explain your methodology for analyzing campaign performance, such as tracking key metrics like CTR, CPC, and conversion rates. Discuss tools you’ve used for data analysis, your experience in generating reports, and how you apply insights to optimize future campaigns for better results.

Share specific strategies you’ve employed, such as A/B testing ad creatives, leveraging retargeting techniques, or adjusting bidding strategies. Discuss how you’ve tailored these strategies to fit the brand’s voice and engage the target audience effectively.

Discuss how you approach budget management for paid social campaigns, including techniques for monitoring spending, reallocating funds based on performance, and setting budget limits to avoid overspending. Provide examples of how you've successfully maximized ROI on past campaigns.

Describe a specific successful paid social campaign, outlining the objectives, strategies employed, and metrics that demonstrate its success. Highlight the creative elements and how you collaborated with other teams to enhance the campaign's impact.

Mention key tools and platforms you’ve utilized for managing paid social campaigns, such as Facebook Ads Manager, Twitter Ads, or Google Analytics. Discuss how each tool helps you execute better campaigns, track performance, and gather insights for optimization.

Explain the resources you use to keep up-to-date with trends in paid social marketing, including industry blogs, webinars, and networking. Discuss how you apply new strategies from trends to your campaigns while maintaining the brand's integrity.

Describe your collaboration process with creative teams, emphasizing how you ensure the ad content aligns with brand messaging. Talk about how you communicate campaign goals and give feedback for developing engaging visuals and copy that resonate with the audience.

Discuss the factors you consider when defining audience segments for targeting, such as demographics, interests, and behaviors. Provide examples of audience targeting strategies you've successfully implemented to reach specific consumer groups.

Explain your troubleshooting process for underperforming campaigns, including how you analyze the data to identify issues, test different strategies, and make data-driven adjustments. Highlight specific examples of campaigns you've turned around from low performance to success.