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Associate Director, Marketing, Brand Lead - ALS

Job Description

About This Role

ALS (Amyotrophic Lateral Sclerosis) is a rare, fatal, neurodegenerative disease characterized by the progressive loss of motor neurons in the brain and spinal cord. The onset of ALS is usually between the ages of 40 to 70 years, with the average age at diagnosis being 55 years. Unfortunately, the typical life expectancy following diagnosis is only 3 to 5 years.

The Associate Director, Marketing, Brand Lead - ALS will play a critical role and be a visible leader within the Rare Disease Marketing Team and the broader US Organization.  You will be responsible continuing the launch momentum in the US and establishing a strategic direction through analysis of insights and building and executing a strong tactical plan.  In addition, you will be tasked with engaging and supporting other geographies, imparting key learning to accelerate ex-US launches. 

What You’ll Do

  • Develop and execute the US commercial strategy working closely with medical and global teams
  • Lead execution and implementation of tactical plan including disease state education campaign, genetic testing, media, and patient and HCP educational materials
  • Lead the resolution of highly complex or unusual business problems, by applying advanced critical thinking (e.g., patient finding activities)
  • Manage OPEX and full brand spend with a focus on maximizing contributions
  • Work closely with Rare Disease Medical team to align strategy and ensure coordinated field efforts
  • Lead annual ICP and AOP process for the brand
  • Utilize customer and marketplace insights to identify, develop, and recommend initiatives that advance the brand
  • Collaborate with Market Access and Reimbursement teams to accelerate time to therapy and improve the patient journey
  • Partner with Corporate Affairs to capture and highlight patient stories and testimonials for internal and external use
  • Build relationships with Key Medical Experts and ALS Advocacy organizations advancing Biogen’s reputation in the neuromuscular space
  • Strong ability to negotiate in promotional review committees

Who You Are

Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator, a proven marketing leader with the ability to work in a “roll-up your sleeves” culture, and a self-starter who functions well both independently and within a team. You have successfully mastered influencing and leading across the matrix to build credibility and strong partnerships with internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results.

*This role is Hybrid based out of Cambridge, MA and requires 3 days a week onsite

Qualifications

•    7+ pharma or biotech commercial experience; minimum 5 years of marketing with at least 2 years within the US market
•    Demonstrated ability to perform in fast-paced environments and influence without authority
•    Strong digital marketing experience
•    Field sales or reimbursement experience a plus
•    Excellent communication/coordination/interpersonal skills, including the ability to effectively write and deliver executive presentations
•    Ability to rapidly identify key priorities, align strategic and tactical plans, and motivate cross-functional teams

Preferred Skills

•    Rare Disease experience  

•   Strong knowledge of the OPDP and US promotional environment

Additional Information

The base salary range for this position is $161,000-$222,000. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:

· Medical, Dental, Vision, & Life insurances

· Fitness & Wellness programs including a fitness reimbursement

· Short- and Long-Term Disability insurance

· A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)

· Up to 12 company paid holidays + 3 paid days off for Personal Significance

· 80 hours of sick time per calendar year

· Paid Maternity and Parental Leave benefit

· 401(k) program participation with company matched contributions

· Employee stock purchase plan

· Tuition reimbursement of up to $10,000 per calendar year

· Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

 

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Average salary estimate

$191500 / YEARLY (est.)
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$161000K
$222000K

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What You Should Know About Associate Director, Marketing, Brand Lead - ALS, Biogen

Join Biogen as the Associate Director, Marketing, Brand Lead - ALS in vibrant Cambridge, MA. In this pivotal role, you'll be a vital part of our Rare Disease Marketing Team, focusing on the challenging yet rewarding landscape of Amyotrophic Lateral Sclerosis (ALS). Your innovative mindset and strategic acumen will guide the execution of our US commercial strategies, collaborating alongside medical and global teams to ensure our vital campaigns and educational resources resonate with both healthcare providers and patients alike. You will directly influence the launch momentum of this critical brand and work on initiatives that can truly change lives. Drawing insights from the market, you'll help steer our tactical plans, drive complex problem-solving activities, and manage budgetary efforts to maximize our brand impact. Establish significant connections with Key Medical Experts and ALS advocacy organizations to elevate Biogen's reputation in the neuromuscular field. If you’re looking to combine your passion for marketing with a meaningful mission and contribute to the fight against rare diseases, this is the opportunity for you. Ideal candidates will have substantial marketing experience within the pharma or biotech sector, excellent communication skills, and the ability to thrive in a fast-paced environment. This hybrid role requires some onsite work, fostering a collaborative atmosphere where your contributions are celebrated.

Frequently Asked Questions (FAQs) for Associate Director, Marketing, Brand Lead - ALS Role at Biogen
What are the key responsibilities of the Associate Director, Marketing, Brand Lead - ALS at Biogen?

The Associate Director, Marketing, Brand Lead - ALS at Biogen is responsible for developing and executing the US commercial strategy for ALS. This includes leading the tactical implementation of various campaigns, managing the brand budget, engaging with healthcare professionals and patients, and addressing complex business challenges through data-driven insights.

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What qualifications are necessary for the Associate Director position at Biogen?

Candidates for the Associate Director, Marketing, Brand Lead - ALS position at Biogen should have over seven years of experience in pharma or biotech, with at least five years specifically in marketing roles. A robust understanding of the US market as well as experience in digital marketing and excellent communication skills are essential.

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How does the role of Associate Director in ALS marketing contribute to Biogen's mission?

This role is crucial for advancing Biogen's mission to deliver impactful treatments to patients suffering from ALS. The Associate Director will utilize market insights and strategic planning to create educational campaigns and foster relationships that improve patient access to therapies, thereby directly contributing to better patient outcomes.

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What skills should a successful Associate Director, Marketing, Brand Lead - ALS possess?

A successful Associate Director at Biogen needs strong leadership, critical thinking, and influencing skills. Candidates should also excel in cross-functional collaboration, exhibit a high level of strategic thinking, and be proficient in handling the complexities of the pharmaceutical marketing landscape.

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What opportunities for growth does Biogen offer to the Associate Director, Marketing, Brand Lead - ALS?

Biogen is committed to the professional growth of its employees, offering comprehensive training, mentorship opportunities, and chances to engage in innovative projects that align with the latest advancements in biotechnology. As the Associate Director, you'll have a platform to lead initiatives that can shape both your career and the future of ALS treatment.

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Common Interview Questions for Associate Director, Marketing, Brand Lead - ALS
Can you describe your experience with ALS marketing strategies?

In your response, emphasize specific campaigns you’ve led, any data-driven insights you used to shape these strategies, and the outcomes you achieved. Show how your background directly aligns with the Associate Director role’s responsibilities at Biogen.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss your methods for identifying key priorities, citing examples from past roles where you successfully managed multiple projects simultaneously. Highlight your use of tools or frameworks that have helped you stay organized and efficient.

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What role does collaboration play in your marketing approach?

Illustrate your experience in working cross-functionally, perhaps sharing success stories involving partnerships with medical teams, sales teams, or other departments. Emphasize how collaboration has helped achieve marketing objectives in previous roles.

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How do you handle complex business issues in marketing?

Share a specific example of a complex problem you’ve tackled, detailing the steps you took to analyze the situation, design a strategy, and implement a solution. Make sure to highlight the results of your efforts.

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What is your understanding of the ALS patient journey?

In your answer, reflect on both the emotional and physical aspects of the ALS patient journey. Demonstrate your understanding of how marketing efforts can make a difference in patient care and access to treatments.

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How do you utilize market insights in your marketing strategies?

Describe your approach to gathering and analyzing market data. Discuss times when insights contributed to strategic shifts or strengthened campaigns, highlighting the importance of data in the Associate Director role.

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How do you negotiate within promotional review committees?

Explain your negotiation tactics and provide examples of past experiences, articulating how you’ve successfully secured approval for marketing materials or campaigns in compliance with industry regulations.

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Can you discuss your digital marketing experience?

Detail the digital marketing tools and platforms you’ve utilized, along with successful campaigns. Illustrate your ability to leverage digital strategies in the context of ALS marketing and engage both patients and healthcare professionals.

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What motivates you as a marketing leader in the biotech field?

Share your personal motivations, potentially connecting them with Biogen’s mission. Discuss how the chance to impact patients' lives drives your professional efforts and passionate commitment to marketing in this space.

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How would you assess the effectiveness of a marketing campaign?

Outline the metrics and key performance indicators (KPIs) you consider when evaluating marketing campaigns. Discuss how you’ve adapted tactics based on performance feedback in previous roles.

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Full-time, hybrid
DATE POSTED
March 13, 2025

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