Head of Music, Northern Europe

The Head of Music at Spotify in Northern Europe is responsible for managing the local network of editorial playlists and promotions, creating and deploying impactful strategies, and building strategic relationships within the music industry. Additionally, this role involves leading the Music team to develop the local music strategy, executing global content objectives, and overseeing artist marketing campaigns to ensure that Spotify remains the #1 platform for artist development and monetization.

To qualify for the Head of Music position at Spotify in Northern Europe, candidates should possess significant experience in managing diverse teams and exhibit a track record of successful agile/change management. Strong analytical skills, a growth mindset, and excellent negotiation abilities are crucial. You should also be adept in data interpretation to set performance targets and devise long-term strategies while demonstrating exceptional organizational skills.

The Head of Music at Spotify collaborates cross-functionally with various internal teams to fulfill broader company goals. This collaboration ensures that the local music strategy is in harmony with global content strategies. Working closely with marketing, analytics, and strategy teams allows the Head of Music to develop cohesive campaigns and initiatives that resonate with both artists and listeners.

As the Head of Music at Spotify, you will enjoy a flexible work environment. While the role can be based in London or Stockholm, there is an emphasis on a hybrid work model, allowing you to work from home most of the time, with the expectation of attending in-person meetings 2-3 times per week. This flexibility supports a balance between collaboration and independent work.

The Head of Music position at Spotify offers significant growth opportunities, including leading a diverse team, developing strategic industry relationships, and influencing the direction of music content on the platform. Given the dynamic nature of the music industry, this role allows for professional development through engagement with key industry players, trend analysis, and creative strategy implementation.

In my view, effective leadership combines empowerment and collaboration. I foster an environment where team members feel valued, encouraged to share ideas and can engage in constructive feedback. Prioritizing creativity alongside data-driven decisions is crucial; I aim to inspire the team towards our common goals while ensuring our strategies are informed by performance analytics.

Certainly! One successful marketing campaign I led involved a curated playlist that spotlighted up-and-coming artists. By collaborating closely with our partners for promotional support and utilizing data insights to understand listener preferences, we increased the playlist's engagement by over 70%. The campaign not only fostered relationships with emerging talent but also established our brand as a trendsetter in music discovery.

I stay on top of music industry trends by regularly engaging with various industry publications, attending music conferences, and actively participating in networking events. Listening to a wide variety of music and engaging with artists directly equips me with a deeper understanding of where the industry is headed and how Spotify can align with these trends to enhance our offerings.

To enhance artist partnerships, I would focus on building mutually beneficial relationships by understanding their needs and aligning our strategies with their career goals. This might involve creating tailored promotional campaigns, providing insightful analytics about audience engagement, and collaborating on unique content initiatives that highlight their artistry while amplifying our platform's unique capabilities.

My approach involves utilizing both quantitative and qualitative data to get a holistic view of listener behavior and market trends. I prioritize setting performance targets based on historical insights and audience feedback. Regularly reviewing metrics allows us to adapt our strategies dynamically and ensure that initiatives continue to resonate with our users and industry partners.

At my previous job, I managed a diverse team with varying skill sets. I implemented regular team meetings where everyone contributed their unique perspectives, fostering an inclusive environment. Additionally, I tailored communication and task assignments to accommodate individual strengths, which improved our overall productivity and led to a successful project that exceeded our targets.

Balancing local and global strategies requires constant communication and collaboration. I ensure the local team's insights and unique market needs are recognized at the global level, which helps tailor our global strategies to resonate locally. Regular strategy review sessions enable us to align our objectives and ensure that our content remains culturally relevant on all platforms.

Spotify has profoundly transformed the music industry by democratizing access to music and providing artists with a platform to reach a global audience. Our role in artist development, analytics, and marketing support empowers musicians to grow their careers sustainably. Additionally, through our innovative features, we're reshaping how listeners discover music, which benefits both artists and fans.

I believe the future of the music industry lies in continued digital innovation and the integration of technology in how music is created, distributed, and consumed. With the rise of AI and immersive experiences, the landscape will change significantly. As the Head of Music at Spotify, I envision us leading this transformation by adopting new technologies to enhance our platform, providing unique offerings for both artists and listeners.

Handling conflict within a team requires a transparent and respectful approach. I encourage open communication, allowing team members to voice their concerns. Addressing issues early on is key—I facilitate discussions to ensure everyone understands each other's perspectives, fostering a collaborative environment where we can reach a consensus or a constructive solution together.