PPC Specialist

As a PPC Specialist at ThinkBait, your primary responsibilities will include managing high-budget PPC campaigns on Google Ads and Bing, analyzing campaign performance to drive lead growth and cost efficiency, and continuously optimizing ad copy to improve click-through rates and ad relevance. You will also coordinate with the marketing team to ensure landing pages are optimized for conversions, all while maintaining compliance with regulations.

To be considered for the PPC Specialist position at ThinkBait, you should have a minimum of 3 years of hands-on experience in PPC management, proficiency in Google Ads, and familiarity with Bing Ads as a plus. Strong skills in Google Analytics, data visualization tools, and advanced Excel or Google Sheets are essential. Additionally, experience in high-volume B2C or agency environments and excellent communication skills will bolster your application.

As a PPC Specialist at ThinkBait, you will be using a variety of tools including Google Ads and Bing Ads for campaign management, Google Analytics (GA4 preferred) for performance analysis, and data visualization tools like Looker Studio. Familiarity with business intelligence tools and Google Ads scripts for automation will also be beneficial in this role.

ThinkBait offers a flexible work environment, allowing you to choose between working from home or the office. The company prides itself on fostering a supportive and inclusive culture, which promotes continuous learning and career growth. You will be part of a dynamic team that encourages innovative thinking and collaboration.

At ThinkBait, a PPC Specialist has plenty of exciting career growth opportunities, especially as the company is part of a global business. You'll have the chance to learn from top industry professionals, access cutting-edge tools and training, and play a pivotal role in shaping innovative marketing strategies. Your contributions can lead to significant advancements in your career.

When optimizing PPC campaigns, I begin by analyzing the performance metrics to identify which keywords and ads are underperforming. I use A/B testing on ad copies to understand what resonates best with the target audience. I also focus on optimizing landing pages for better conversion rates and adjust bidding strategies to maximize ROI.

I have extensive experience with Google Ads, having managed high-budget campaigns over several years. I am proficient in keyword research, campaign structure, and using analytics to gauge performance. While my direct experience with Bing Ads is limited, I have transferred the skills I acquired from Google effectively and am confident I can apply them to Bing as well.

To ensure compliance, I always stay updated with the advertising regulations specific to the financial services industry. I collaborate with the compliance team to manage ad copy changes and conduct thorough reviews before launching any campaign. This process is critical in minimizing risks and maintaining regulatory adherence.

I track campaign performance through Google Analytics, leveraging dashboards that I curate to showcase key metrics. I present this data in both detailed monthly reports and concise weekly summaries to highlight trends and areas for improvement. This allows the team to stay aligned on performance goals and strategies.

To increase CTR in previous campaigns, I utilized engaging and innovative ad copy that included compelling calls to action. I also implemented targeted keyword strategies to ensure the ads reached the relevant audience segments. Continuous testing and iterations based on performance data have been fundamental in refining my approach.

One successful campaign I managed involved a life insurance client where I focused on a data-driven strategy. By optimizing ad copy and targeting specific demographics, we improved the CTR by 40% and reduced the cost per acquisition by 30%. This campaign not only met but exceeded our initial growth targets within the first quarter.

Keyword research is fundamental to my PPC strategy as it helps identify high-value keywords that align with user intent. By using tools like Google Keyword Planner, I uncover trends and opportunities that inform ad targeting. A thorough understanding of keywords also helps me adjust bids and budget allocations for optimal performance.

When dealing with underperforming ads, my first step is to analyze the data to identify any obvious issues, such as poor targeting or low-quality score. I make adjustments to the ad copy or targeting and test new versions. Collaboration with the team for fresh ideas is vital as well, ensuring we approach the problem from multiple angles.

I stay updated on PPC trends by following industry blogs, attending webinars, and participating in online forums. I also engage with online courses to continue my education in digital marketing. Networking with other professionals provides insights into emerging trends and innovative strategies that I can apply in my campaigns.

I am excited about the opportunity to join ThinkBait because of its innovative approach to performance marketing in financial services. The company's commitment to data-driven decision-making aligns with my professional philosophy, and I am eager to contribute my skills in a collaborative environment that values continuous learning and growth.