Lead Community Manager, North America

As the Lead Community Manager at Celonis, your responsibilities will include building and executing community plans, fostering regional user communities, creating relevant online formats for ongoing communication, and aligning community activities with product updates and company initiatives. You will work closely with various cross-functional teams to enhance member engagement and support regional events to promote community growth.

To qualify for the Lead Community Manager role at Celonis, you should have at least 7 years of experience in customer or partner-facing roles and a degree in marketing, communications, business, or a related field. A proven track record in building and scaling successful communities, particularly in tech or SaaS environments, is essential, as well as strong strategic thinking, planning abilities, and excellent stakeholder management skills.

Celonis ensures community engagement for the Lead Community Manager by providing supportive resources, focusing on member interaction, and continuously soliciting feedback. This role entails designing programs that motivate community members to share their experiences and knowledge, thereby enhancing engagement and creating a sense of belonging.

As the Lead Community Manager at Celonis, you will be part of a newly formed Global Community Engagement team. This team consists of dedicated marketing professionals working collaboratively across various sectors like sales, services, and partner engagement, dedicated to driving customer value and ensuring community success. You'll thrive in a culture of collaboration and innovation.

Celonis offers extensive career development opportunities for the Lead Community Manager, including clear career paths, internal mobility options, a learning and development platform, mentorship programs, and more. We invest in your personal growth, ensuring you have the resources and support you need to advance in your career.

In responding to this question, focus on how you would foster connection and engagement among community members. Emphasize creating programs that encourage sharing and learning, facilitating discussions around industry trends, and leveraging feedback to continuously enhance the community experience.

When discussing your experience with community growth, outline specific strategies you implemented, such as hosting webinars, creating online forums, curating content, and harnessing social media for outreach. Mention how you tracked engagement metrics to assess the success of these initiatives.

Highlight instances where you've effectively worked with various stakeholders, such as marketing, sales, and customer experience teams. Describe how you aligned objectives, communicated clearly, and created a collaborative environment to achieve common goals.

In handling negative feedback, emphasize the importance of active listening and responsiveness. Explain how you would assess the feedback, engage in discussions with concerned members, and take actionable steps to address issues, ensuring trust and continuous relationship-building.

Offer a detailed example of a community event you planned, including goals, target audience, promotional strategies, and outcomes. Discuss what was learned from the experience and how those insights were used in subsequent events.

Discuss how valuable and relevant content fosters engagement by keeping community members informed and connected. Emphasize your experience creating targeted content that resonates with the community's interests and drives participation.

Explain your methods for remaining informed, such as following industry blogs, participating in webinars, and attending conferences. You could also mention how you engage with other community managers to share insights and best practices.

Outline your plan to assess the current community landscape, engage with existing members, identify key influencers, and set up initial meetings with cross-functional teams to establish a unified approach toward community engagement.

Describe the key performance indicators (KPIs) you would track, such as engagement levels, member satisfaction, or growth in membership numbers. Discuss how you would analyze this data to continuously improve community initiatives.

Share fresh ideas that could enhance community engagement, such as interactive workshops, mentorship programs, or gamified experiences. Highlight how these initiatives align with Celonis’s goals and could foster a stronger community culture.