Senior Integrated Marketing Manager

The Senior Integrated Marketing Manager at Sentry is responsible for crafting and executing multi-channel marketing campaigns to boost top-of-funnel acquisition. This includes collaborating with sales and marketing teams to define campaign strategies, selecting target segments, and measuring the effectiveness of each campaign. You'll also maintain campaign timelines and budgets, ensuring alignment across different teams.

Sentry is looking for candidates with 4-6 years of demand generation or account-based marketing experience, preferably in a B2B or Product-Led Growth environment. Familiarity with the software development process and experience working closely with developer teams are also desirable. Strong analytical, presentation, and budget management skills are essential for success in this role.

At Sentry, the work environment is hybrid, allowing for flexibility. Team members collaborate in person on Tuesdays, Wednesdays, and Thursdays, fostering teamwork while also promoting a balance between in-office and remote working arrangements.

Sentry emphasizes employee growth and development, providing opportunities for collaboration with cross-functional teams. As a Senior Integrated Marketing Manager, you'll also be expected to mentor others and share best practices, contributing to a culture of teamwork and continuous improvement.

The salary range for a Senior Integrated Marketing Manager at Sentry is between $120,000 and $159,000 CAD. The actual salary offered will depend on various relevant factors, including location, experience, education, and job-related knowledge.

When answering this question, reflect on your past roles, highlighting specific campaigns you’ve executed and the results achieved. Discuss the strategies you employed, how you tailored content for different audience segments, and your overall approach to measuring success.

Share a detailed example including the goals of the campaign, the stakeholders involved, the strategies and channels you used, and the measurable results. Emphasize your role and how your actions contributed to the campaign’s success.

Discuss the key performance indicators (KPIs) you use for measuring success, such as conversion rates, engagement metrics, and ROI. Explain how you set benchmarks, track progress throughout the campaign, and utilize data analytics to inform future efforts.

Provide examples of how you have successfully managed multiple projects at once, prioritizing tasks based on urgency and importance. Discuss any project management tools or techniques you utilize to stay organized and effective.

Explain the methods you use to segment audiences, such as demographic data, behavioral patterns, and engagement history. Illustrate how these segments inform your marketing strategies and contribute to personalized messaging.

Share your strategies for aligning marketing and sales efforts, such as regular check-ins and shared goals. Highlight the importance of communication and feedback loops in developing successful campaigns.

Discuss how you incorporate analytics into your decision-making process, including tools you use to gather and assess data. Emphasize your commitment to data-driven marketing and continual optimization based on insights.

Provide a specific instance where new data or circumstances led to a strategy change. Discuss how you assessed the situation, communicated with your team, and implemented the pivot effectively.

Highlight your ability to communicate and collaborate with various departments, such as sales, creative, and product marketing. Use examples to illustrate how this teamwork led to successful campaign outcomes.

Express your enthusiasm for Sentry's mission and how your background aligns with the role. Highlight specific aspects of Sentry's culture or projects that resonate with you, showing your genuine interest in contributing to the team's success.