Performance Marketing Specialist

A Performance Marketing Specialist at Rossum leads the creation and execution of data-driven ad campaigns across multiple platforms. This role includes strategizing, managing campaigns, analyzing performance metrics, and continuously optimizing to drive conversions and business growth. You'll also collaborate with design and content teams to develop compelling ads and ensure alignment with the overall marketing strategy.

To excel as a Performance Marketing Specialist at Rossum, candidates should have proven experience in managing paid advertising on platforms like Google Ads and social media. Strong analytical skills, proficiency with ad management tools, and the ability to adapt quickly in a fast-paced environment are crucial. Additionally, creativity in problem-solving and collaboration with cross-functional teams are key attributes for success.

Rossum is committed to fostering personal and professional growth for its Performance Marketing Specialists. By providing opportunities for continuous learning, access to mentorship, and a flexible work environment, Rossum enables you to expand your skill set and influence the company's marketing strategies while you grow your career.

As a Performance Marketing Specialist at Rossum, you'll primarily work with Google Ads, Meta Ads, LinkedIn Ads, and other digital ad platforms. Your responsibilities will include creating, managing, and optimizing campaigns across these channels to maximize ROI and drive conversions.

Working as a Performance Marketing Specialist at Rossum comes with numerous benefits such as 5 weeks of vacation, flexible working hours, and the option for remote work. You’ll also enjoy perks like delicious snacks, top-notch coffee and tea, and access to language lessons, fostering a collaborative and enjoyable work atmosphere.

Yes, Rossum provides comprehensive training and development opportunities for its Performance Marketing Specialists. This includes onboarding resources, access to industry-standard tools, and workshops to enhance your skills in digital marketing, analytics, and campaign management.

The team culture for Performance Marketing Specialists at Rossum is collaborative, innovative, and supportive. You'll partner with talented professionals from various departments, including product, engineering, and content, to create impactful marketing strategies. Rossum values input and fosters an environment where creative ideas are encouraged.

When answering this question, highlight specific campaigns you've managed, focusing on the strategies you utilized, how you measured success, and any notable ROI achievements. Provide examples that showcase your analytical skills and your ability to adapt to changing campaign needs.

Discuss your approach to analyzing key metrics, identifying issues within current campaigns, and testing changes through strategies like A/B testing. Emphasize your experience in adjusting keywords, targeting, and ad copy to drive better performance.

Share a specific example by outlining the campaign goal, your role in the planning and execution process, the metrics used to measure success, and the results achieved. Highlight what you learned and how it informed future campaigns.

Focus on your regular practices, such as reading industry blogs, attending webinars, and participating in online courses. Mention key resources that you find particularly valuable and discuss how you apply new insights to your work as a Performance Marketing Specialist.

List the tools that you are proficient in, such as Google Analytics, Google Ads Manager, and other analytics platforms. Provide examples of how you've used these tools to derive actionable insights and drive campaign optimizations.

Explain your methodology for conducting audience research, including how you utilize demographic insights, behavioral data, and drawing from previous campaign results to tailor your ad strategies effectively.

Discuss how A/B testing is critical to your optimization processes. Provide examples of past tests you've conducted, the insights gained, and how those results shaped your overall advertising strategies.

Describe your approach to budgeting, including methods for tracking performance across platforms, reallocating funds, and ensuring spending aligns with campaign goals. Share an example of how you reacted to changes in performance to optimize budget utilization.

Highlight your communication skills and strategies for ensuring alignment with these teams. Share examples of how you’ve collaborated on ad copy and visual creation, emphasizing the importance of teamwork in successful campaigns.

Discuss your process for designing landing pages, including best practices you've learned and applied. Mention how your ad copy, visuals, and user experience elements contribute to increasing conversion rates.