Head of Growth

As the Head of Growth at Rubicon, your responsibilities will encompass a wide array of vital tasks, including building and executing marketing campaigns primarily on Twitter (X), managing strategic business development initiatives, and championing community-building efforts. You will monitor and define key performance indicators to gauge the success of these initiatives, ensuring they align with Rubicon's overarching mission of creating a democratized financial system.

To qualify for the Head of Growth position at Rubicon, candidates should possess proven experience in growth marketing, business development, or community management, preferably within the Web3 or fintech industries. Exceptional communication skills, a deep understanding of social media strategies, particularly on Twitter (X), and a passion for blockchain technologies are also critical for success in this role.

The Head of Growth position at Rubicon is currently remote-enabled; however, there is a strong preference for candidates based in or willing to relocate to Austin, TX. As Rubicon plans to establish an office in Austin in the near future, the expectation is that the successful candidate will eventually transition to working from this office.

Community building is a crucial aspect of the Head of Growth role at Rubicon. You will be responsible for hosting events, fostering meaningful interactions within the community, and developing engagement programs. This aspect of the role aims to energize and expand Rubicon's user community, creating a supportive and engaged ecosystem around our decentralized financial platform.

Rubicon offers a competitive compensation package, including equity options, to ensure you are rewarded for your contributions. Additionally, you will work alongside a passionate, innovative team dedicated to making a meaningful impact in the world of finance, giving you the opportunity to grow both personally and professionally as the company evolves.

In your response, you should provide a concrete example of a successful growth marketing campaign you led. Discuss the objectives, strategies implemented, and how you measured success with KPIs. This will demonstrate your hands-on experience and ability to drive measurable results.

Outline your strategy for community building, including how you would host events, engage users on social media, and gather feedback. Focus on creating meaningful interactions and fostering a sense of belonging among users to solidify community loyalty.

Discuss the importance of social media, especially Twitter (X) for Rubicon. Elaborate on how you would craft campaigns, engage with users, and build brand presence through strategic posts and interactions. Be sure to mention past experiences where social media contributed to growth.

Provide a specific instance where you identified a potential partnership that aligned with organizational goals. Discuss how you approached the partnership, established relationships, and the outcomes it generated—highlighting any quantifiable results.

Define success in terms of measurable outcomes like user acquisition rates, engagement metrics, and brand awareness. Explain how you would track and analyze these metrics to continuously refine growth strategies and ensure alignment with Rubicon's objectives.

Demonstrate your knowledge of the decentralized finance landscape by discussing key trends, technologies, and challenges. Mention any projects you’ve been involved with or research you’ve conducted that reflects your understanding and passion for this dynamic field.

Think creatively about using various marketing channels, influencer partnerships, or innovative community events to scale Rubicon’s growth. Provide ideas that reflect a deep understanding of the company's mission and the target audience.

Share a specific instance where you encountered a challenge related to growth or team dynamics. Focus on how you approached the situation, the solutions you implemented, and the lessons learned to showcase your problem-solving and leadership capabilities.

Explain the methods you use to stay informed about growth marketing trends, such as following industry leaders, participating in webinars, or engaging in relevant communities. Highlight any particular resources or networks that have significantly contributed to your knowledge.

Articulate your motivation for applying to Rubicon. Explain how their mission resonates with you and how your skills align with the goals of the organization. This is a great opportunity to show your enthusiasm for the role and the impact you hope to make.