Senior Web Analyst - (Dallas, TX)

As a Senior Web Analyst at Samsara, your primary responsibilities will include data collection, analysis, and interpretation to drive strategic web improvements. You’ll optimize web analytics and tag management solutions, perform deep-dive analytics on site performance, create detailed reports, and collaborate cross-functionally to integrate data insights into business strategies. Continuous conversion rate optimization efforts and support for SEO and content strategy will also be key aspects of your role.

To be considered for the Senior Web Analyst role at Samsara, you should have a bachelor's degree in Marketing or a STEM field, along with over five years of web analytics experience. Expertise in web analytics tools like Google Analytics and Adobe Analytics is crucial, along with strong analytical skills and proficiency in data visualization. Familiarity with statistical analysis, A/B testing, and digital marketing principles will also be beneficial.

Yes, the Senior Web Analyst role at Samsara supports a flexible working model. While this position can be performed remotely, candidates should reside within the US, except for those located in the San Francisco Bay Area and NYC Metro Area. This flexibility allows you to contribute effectively, whether you prefer working in-person or remotely.

In the Senior Web Analyst position at Samsara, you will use a mix of web analytics tools such as Google Analytics and Adobe Analytics, along with tag management systems like Google Tag Manager. Proficiency in data visualization tools like Tableau and familiarity with platforms like Salesforce and SQL will also be valuable in this role.

As a Senior Web Analyst at Samsara, your work is pivotal in shaping digital strategies that improve user experience and website performance. Your data-driven insights will inform key business decisions, enhance operational efficiency, and influence broader strategies that ultimately contribute to improving safety and sustainability across crucial industries. Your contributions will directly impact the effectiveness of physical operations worldwide.

When analyzing web performance, I start by defining key metrics aligned with business goals. I gather data from multiple analytics tools to conduct a thorough analysis, identifying trends and anomalies. I prioritize my findings based on their potential impact and present actionable recommendations to stakeholders, ensuring they are understandable to non-technical audiences.

In my previous roles, I have designed and executed A/B tests to evaluate user experience changes. I develop hypotheses based on user behavior insights, create testing plans, and use tools like Google Optimize or Optimizely. After testing, I analyze the results statistically to determine the effectiveness of changes, guiding future optimization efforts.

Setting up a dashboard begins with identifying the key performance indicators relevant to the project or business goal. I use visualization tools to create engaging, easy-to-understand displays of data, providing a snapshot of performance metrics. My dashboards are interactive, allowing stakeholders to drill down into specific data sets for deeper insights.

My approach to conversion rate optimization involves a combination of data analysis, user feedback, and A/B testing. I analyze user behavior using heatmaps and funnel analysis to identify drop-off points. Working cross-functionally with design and copy teams, I develop hypotheses and execute tests to improve user pathways toward conversion.

To ensure compliance with data protection regulations like GDPR and CCPA, I stay updated on legal requirements and best practices. I regularly audit our data collection processes to ensure transparency and informed consent. Additionally, I work closely with legal and IT teams to ensure that our data handling practices align with regulatory standards.

One challenging project involved a significant website redesign aimed at improving user engagement. I coordinated with multiple teams to gather requirements and conducted extensive user testing. Through iterative analysis of user feedback and performance metrics, we identified key areas for improvement, ultimately achieving a successful launch that exceeded engagement targets.

I prefer tools like Google Analytics for its comprehensive features and ease of use. It integrates well with other Google services, enabling seamless data tracking and reporting. Additionally, I use Adobe Analytics for deeper segmentation capabilities and advanced analysis, particularly when working on complex marketing campaigns.

To communicate complex findings to non-technical stakeholders, I focus on clarity and relevance. I use visual aids like charts and graphs to illustrate key points and translate data into relatable concepts. By framing the insights in terms of decision-making benefits, I ensure the presentation caters to the audience's needs and encourages informed discussions.

In a fast-paced environment, I prioritize tasks by assessing their urgency and impact on business goals. I use project management tools to track deadlines and progress, allowing for clear visibility of where my focus is needed. Regularly reassessing priorities helps in adapting to changes quickly while ensuring that high-impact tasks are addressed first.

Collaboration is essential in my analytical process. By working closely with marketing, sales, product, and IT teams, I gather diverse insights that enrich my understanding of data context. This teamwork allows us to align on objectives and ensures that my analytics directly support broader business strategies, creating a cohesive approach to data-driven decision-making.