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Sr. Product Marketing Manager

Saviynt is an identity authority platform built to power and protect the world at work. In a world of digital transformation, where organizations are faced with increasing cyber risk but cannot afford defensive measures to slow down progress, Saviynt’s Enterprise Identity Cloud gives customers unparalleled visibility, control and intelligence to better defend against threats while empowering users with right-time, right-level access to the digital technologies and tools they need to do their best work.


Saviynt is looking for an AAG Product specialist to lead the messaging and positioning frameworks for our leading AAG product!


WHAT YOU WILL BE DOING
  • Lead messaging and positioning frameworks for AAG- Craft compelling messaging focused on customer use cases and benefits.
  • Influence product vision and roadmap for AAG based on customer insights, telemetry, market research and competitive analysis.
  • Be the product specialist on new capabilities to customers, field sellers and partners, customer presentations, industry events, customer and field engagements.
  • Partner with digital, customer and partner marketing teams on plans for events, launches, product moments.
  • Lead product storytelling to market influencers, industry analysts, prospects, and customers at trade shows, industry events, and conferences at industry events, with media and industry analysts.
  • Lead feature naming, messaging, and core content (presentations, demonstrations, collateral, white papers, infographics, case studies for AAG.
  • Develop sales plays, enablement assets focused on helping internal and field sales teams understand target markets and buyers, buyer personas, pains points, and key messages.


WHAT YOU BRING
  • Bachelor’s degree in marketing, Computer Science, Business or related field AND 6+ years’ experience in business
  • OR master’s degree in in Marketing, Computer Science, Business or related field AND 4+ years’ experience in business OR equivalent experience.
  • 4+ years of experience in product marketing in the cybersecurity or cloud computing space
  • 6+ year experience in creating and executing marketing campaigns and events across multiple channels


You may also be eligible to participate in a Saviynt discretionary bonus plan, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.If required for this role, you will:Complete security & privacy literacy and awareness training during onboarding and annually thereafterReview (initially and annually thereafter), understand, and adhere to Information Security/Privacy Policies and Procedures such as (but not limited to):


> Data Classification, Retention & Handling Policy> Incident Response Policy/Procedures> Business Continuity/Disaster Recovery Policy/Procedures> Mobile Device Policy> Account Management Policy> Access Control Policy> Personnel Security Policy> Privacy Policy


Saviynt is an amazing place to work. We are a high-growth, Platform as a Service company focused on Identity Authority to power and protect the world at work. You will experience tremendous growth and learning opportunities through challenging yet rewarding work that directly impacts our customers, all within a welcoming and positive work environment. If you're resilient and enjoy working in a dynamic environment you belong with us!


Saviynt is an equal opportunity employer and we welcome everyone to our team.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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CEO of Saviynt
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Sachin Nayyar
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Average salary estimate

$102500 / YEARLY (est.)
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$85000K
$120000K

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What You Should Know About Sr. Product Marketing Manager, Saviynt

As a Sr. Product Marketing Manager at Saviynt, you'll play a crucial role in shaping the messaging and positioning of our cutting-edge AAG product. In the ever-evolving landscape of digital transformation and cybersecurity, your expertise will empower organizations to tackle complex challenges while enhancing their operational efficiency. Imagine leading the charge in crafting compelling messaging that resonates with customer use cases and highlights the real benefits they can gain from our Enterprise Identity Cloud solution. Your insights will not only influence our product vision and roadmap but also serve as a key resource for customers, field teams, and partners alike. Collaborating with our digital marketing and engagement teams, you'll orchestrate impactful events and launches, making a memorable mark in the industry. You'll become the go-to person for product storytelling, representing Saviynt at trade shows and conferences while guiding media and analysts through our innovative capabilities. If you have a degree in marketing, Computer Science, or similar fields, along with 4+ years in product marketing especially in cybersecurity or cloud computing, you're exactly who we're looking for. With Saviynt, you'll not only contribute to making the digital world safer but also experience growth and learning in a supportive and dynamic work environment. If you thrive in a fast-paced setting and are ready to make an impact, we encourage you to join our incredible team!

Frequently Asked Questions (FAQs) for Sr. Product Marketing Manager Role at Saviynt
What responsibilities does a Sr. Product Marketing Manager at Saviynt have?

A Sr. Product Marketing Manager at Saviynt is responsible for leading the messaging and positioning frameworks for our AAG product. This includes crafting compelling messaging focused on customer use cases and benefits, influencing the product vision based on customer insights, and partnering with marketing teams for launches and events. You will also be the primary product specialist for customer engagements and industry presentations, ensuring that both internal and external stakeholders fully understand our offerings.

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What qualifications are required for the Sr. Product Marketing Manager position at Saviynt?

To qualify for the Sr. Product Marketing Manager position at Saviynt, candidates should have a Bachelor’s degree in Marketing, Computer Science, Business, or a related field with at least 6 years of experience in business. Alternatively, a Master’s degree with 4 years of experience is accepted. Moreover, 4+ years of experience in product marketing specifically in the cybersecurity or cloud computing sectors is essential, accompanied by a strong track record of executing successful marketing campaigns.

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What skills are essential for a Sr. Product Marketing Manager at Saviynt?

Essential skills for a Sr. Product Marketing Manager at Saviynt include a strong understanding of cybersecurity and cloud computing, excellent communication and storytelling abilities, and experience with market research and competitive analysis. You should also have a demonstrated capability in creating marketing collateral, developing sales enablement assets, and leading cross-functional teams in a dynamic, fast-paced environment.

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How does Saviynt support the work-life balance of a Sr. Product Marketing Manager?

Saviynt promotes a healthy work-life balance for its Sr. Product Marketing Managers by offering a remote work environment and flexible schedules. The company values personal wellness and professional development, ensuring that employees have the necessary support to thrive both professionally and personally.

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What type of growth opportunities does Saviynt provide for Sr. Product Marketing Managers?

Saviynt provides extensive growth opportunities for Sr. Product Marketing Managers through various means including challenging projects that promote professional skills development, access to industry events for networking, and continuous learning about the latest trends in identity management and cybersecurity. The company encourages innovative thinking and personal initiative, allowing employees to carve their career paths.

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Common Interview Questions for Sr. Product Marketing Manager
Can you describe your experience with product marketing in cybersecurity?

In answering this question, showcase specific examples of your past roles, detailing campaigns you've led and the outcomes. Highlight any direct experiences with product positioning and messaging, and discuss how your contributions helped enhance the product’s market presence.

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How do you approach developing a marketing strategy for a new product launch?

Discuss your methodical approach to research and planning, including market analysis, identifying target audiences, defining key messages, and the importance of cross-functional collaboration. Provide a step-by-step breakdown to demonstrate your process.

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What tools and analytics do you use to measure the success of marketing campaigns?

Point out specific tools you’ve utilized, such as Google Analytics, HubSpot, or other metrics platforms. Discuss key performance indicators (KPIs) that you monitor and how you’ve used data to inform future strategies and optimize campaigns.

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What is your experience collaborating with sales teams?

Explain how you've worked together with sales teams to create alignment between marketing materials and sales strategies. Provide examples of how you've supported sales through training, tools, or collateral to enhance their efficacy and conversion rates.

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How would you define a successful messaging strategy for a product?

Define success in terms of achieving clear communication of benefits, capturing customer pain points, and resonating with target audiences. Mention examples from your experience where an effective messaging strategy led to improved customer engagement or sales.

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Can you give an example of a time you influenced product roadmap decisions?

Detail a situation where your customer insights or market analyses influenced senior leadership's decisions regarding the product's direction. Explain the process and outcome, emphasizing the importance of data-driven storytelling in product management.

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What are some challenges you faced while marketing a product in a rapidly evolving space like cybersecurity?

Discuss specific challenges such as changing regulations, emerging threats, and competitive pressures. Emphasize how you addressed these challenges effectively and what strategies you implemented to keep your marketing efforts relevant.

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How do you stay informed about industry trends and market dynamics?

Share the various platforms or channels you use to stay updated, such as industry reports, online forums, webinars, or networking events. Demonstrate how this ongoing research informs your marketing strategies and keeps your campaigns fresh and impactful.

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Describe your experience with creating marketing collateral like white papers or case studies.

Talk about your approach to producing quality content, from research and outlining to the review process. Use examples from your past work to illustrate how your collateral helped communicate complex product features or customer success stories effectively.

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How would you handle feedback from customer insights that contradicts your initial marketing strategy?

Show your adaptability and willingness to pivot by discussing how you would evaluate the feedback critically, gather further data if necessary, and collaborate with your team to adjust strategies. Highlight the importance of being customer-centric and open to innovative solutions.

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We’re building revolutionary identity and security solutions to help the world’s largest companies migrate to the cloud and solve the toughest security challenges in record time. What’s our secret? Our people. We’re a global group of innovators wh...

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Full-time, remote
DATE POSTED
February 13, 2025

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