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Events & Field Marketing Manager

Scale is looking for an Events & Field Marketing Manager to lead their field marketing efforts and execute various community and sales events while driving lead generation.

Skills

  • Strong event marketing experience
  • Excellent communication skills
  • Project management abilities
  • Detail-oriented approach

Responsibilities

  • Execute planning and logistics for sponsored trade shows
  • Establish event activities aligned with sales goals
  • Manage contractor relationships and event budgets
  • Align marketing campaigns with growth marketing
  • Track event campaign performance using Salesforce

Education

  • Bachelor's degree preferred

Benefits

  • Comprehensive health coverage
  • Retirement benefits
  • Learning and development stipend
  • Generous PTO
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$130500 / YEARLY (est.)
min
max
$116000K
$145000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Events & Field Marketing Manager, Scale AI

Are you ready to take your event marketing expertise to the next level? At Scale, based in vibrant San Francisco, we’re on the lookout for a passionate Events & Field Marketing Manager to join our team. You'll play a vital role in shaping our sales and community events, which include everything from executive gatherings to practitioner meetups and exciting trade shows. Imagine executing large-scale events where you connect the brightest minds in AI, all while driving lead generation and supporting our ambitious growth goals. Your responsibilities will include planning and overseeing all logistics for our sponsored trade shows, crafting events that align with our sales strategies, and collaborating with various teams to ensure a seamless execution. We're especially excited about candidates who bring 5+ years of event marketing or management experience to the table, along with the ability to juggle multiple projects with ease. If you have a knack for communicating with high-profile executives and enjoy working with a diverse team across time zones, this might just be the perfect fit for you! Plus, love traveling? You'll have the chance to hit the road for up to 50% of the time. At Scale, we believe in rewarding our team with competitive salaries, equity, and a wide range of benefits designed to support your well-being and career growth. Are you ready to join us in transforming industries with cutting-edge AI technology? We can't wait to meet you!

Frequently Asked Questions (FAQs) for Events & Field Marketing Manager Role at Scale AI
What are the responsibilities of an Events & Field Marketing Manager at Scale?

As an Events & Field Marketing Manager at Scale, you will execute all planning and logistics for various sponsored trade shows and community events. You will prioritize activities based on sales goals while managing relationships with contractors and vendors. Additionally, tracking event performance through Salesforce is key, along with collaborating across internal teams to align marketing strategies.

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What qualifications are needed for the Events & Field Marketing Manager role at Scale?

The ideal candidate for the Events & Field Marketing Manager position at Scale should have a minimum of 5 years of experience in event marketing or management. You should possess excellent organizational abilities, attention to detail, and outstanding written and verbal communication skills, particularly in interactions with executive-level stakeholders.

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Is travel required for the Events & Field Marketing Manager position at Scale?

Yes, the Events & Field Marketing Manager role at Scale necessitates a willingness to travel up to 50% of the time. This allows you to participate in various events and conferences across locations, meeting stakeholders and driving engagement with our audience.

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How does Scale measure the success of events conducted by the Events & Field Marketing Manager?

Success for the Events & Field Marketing Manager at Scale is measured through tracking event campaign performance, metrics, and ROI using tools like Salesforce. You will be responsible for evaluating the effectiveness of each event in meeting lead generation goals and sales objectives.

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What are the benefits offered to the Events & Field Marketing Manager at Scale?

At Scale, the Events & Field Marketing Manager role comes with a competitive compensation package that includes base salary, equity, and comprehensive benefits. This typically encompasses health, dental, and vision coverage, retirement plans, a learning stipend, and generous PTO policy to promote work-life balance.

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Common Interview Questions for Events & Field Marketing Manager
Can you describe your experience planning and executing large-scale events?

When faced with this question, share specific examples of events you've organized, elaborating on your role, the challenges you navigated, and the successful outcomes. Highlight your expertise in managing stakeholders, vendor relationships, and ensuring events met their objectives.

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How do you handle tight deadlines and multiple projects in event management?

Discuss your time management strategies, such as utilizing project management tools, prioritizing tasks based on urgency and importance, and maintaining clear communication with team members to ensure all aspects of events are covered efficiently.

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What methods do you use to measure the ROI of an event?

Explain your approach to measuring ROI, such as defining clear objectives beforehand, tracking attendance, lead generation, and feedback from participants. Mention specific metrics you use to evaluate success and areas for improvement.

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How would you approach collaboration with sales teams for events?

Highlight your communication style and understanding of sales processes. Emphasize the importance of aligning event goals with sales strategies and how you would facilitate meetings to ensure their needs are prioritized in the event planning process.

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What tools and technologies are you familiar with in event marketing?

Discuss your proficiency with tools like Salesforce, Hubspot, or any other event management software. Provide examples of how you have previously used these tools to enhance event outcomes or streamline processes.

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Can you share an example of a challenging event you managed and how you overcame obstacles?

Provide a concrete example of a challenging situation, detailing the specific obstacles you faced, your creative solutions, and how your problem-solving skills led to a positive outcome for the event.

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How do you ensure a seamless event experience for attendees?

Describe your detailed planning process, including stakeholder engagement, itinerary management, and attention to attendee needs. Emphasize your proactive approach to troubleshooting before and during the event.

Join Rise to see the full answer
In your opinion, what are the key elements of successful event marketing?

Articulate your understanding of essential elements such as audience targeting, compelling messaging, and strategic planning. Discuss how leveraging data and feedback from past events can refine marketing efforts for future events.

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How would you incorporate feedback from previous events into future planning?

Talk about your process for gathering attendee feedback through surveys or post-event reviews and how you analyze this data to inform your future event strategies and enhance the attendee experience.

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What trends in event marketing do you think are most important right now?

Reflect on current trends like digital integration, sustainability, or personalized experiences in event marketing. Explain how staying updated with industry trends helps you create relevant and engaging events.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Scale accelerates AI development by providing the data infrastructure for AI. Its data-centric platform manages the entire ML lifecycle, from data annotation and curation to model testing and evaluation, enabling any organization - from the world'...

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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$116,000/yr - $145,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 17, 2025

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