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Head of Growth Marketing (Remote, UK)

Scede is a team of approximately 60 passionate professionals delivering talent acquisition and people operations consulting to businesses of all sizes. As experts in the People and Talent Acquisition Services industry, we empower organisations to build and scale their teams quickly and effectively. If you’re a self-motivated individual with a flair for strategic thinking and hands-on execution, this could be the perfect opportunity for you.


Role Description:


The Head of Growth Marketing will lead the development and execution of innovative marketing strategies to drive growth across Scede’s three lines of business, core customer verticals, and geographies. In partnership with the Scede management team and practitioners, this role will identify opportunities for market expansion, craft compelling value propositions, and implement go-to-market strategies that deliver measurable business results.

This position calls for a marketing leader with a proven track record in mid-market B2B growth marketing, strong strategic and operational capabilities, and the ability to work independently while managing external marketing service providers.

You’ll play a pivotal role in ensuring Scede’s marketing efforts contribute directly to achieving commercial success.


Role Objectives
  • Develop and deliver a data-driven growth marketing strategy aligned with Scede’s business goals.
  • Elevate brand awareness and position Scede as a leader in talent acquisition and people operations consulting.
  • Design and execute online and offline content, campaigns, and events that effectively target key customer segments.
  • Translate customer insights into actionable marketing strategies and compelling value propositions.
  • Drive measurable business outcomes, including increased market share, customer acquisition, and revenue growth.
  • Oversee the design, development, and production of a new website.
  • Identify, source, and manage marketing technology to support automation and funnel optimisation.


Role Responsibilities
  • Define and implement go-to-market strategies that resonate with Scede’s target audience.
  • Lead end-to-end marketing campaigns, from strategy to execution, across digital and offline channels.
  • Manage external service providers to deliver on marketing objectives.
  • Partner with colleagues to ensure cohesive messaging and alignment across all customer touchpoints.
  • Monitor and analyse web stats and campaign performance, providing regular updates to the leadership team.
  • Own the marketing budget, ensuring spend is aligned with business priorities and delivers ROI.


Skills Required
  • Proven experience in growth marketing, particularly within the B2B space.
  • Proven experience within talent acquisition or people operations industries.
  • Exceptional strategic thinking and hands-on execution capabilities.
  • Strong analytical skills and ability to interpret data to inform marketing decisions.
  • Expertise in designing and managing marketing campaigns across multiple channels.
  • Experience working independently and managing external service providers.
  • Excellent communication and stakeholder management skills.
  • Experience working with content management, CRM, and marketing automation; knowledge of Wordpress and HubSpot CRM is a plus.


Why Join Us?


At Scede, you’ll work with a team of experts who are not just passionate about what they do but are committed to driving meaningful impact for their clients. This is a fully remote role, offering flexibility and the opportunity to collaborate with talented individuals across the UK and Europe. You’ll have the chance to lead high-impact marketing initiatives and contribute to a company that’s shaping the future of talent acquisition and people operations consulting.


Ready to make your mark in a dynamic and supportive environment? Apply today and be part of our exceptional team!

What You Should Know About Head of Growth Marketing (Remote, UK), Scede

Scede is on the lookout for an enthusiastic Head of Growth Marketing to join our vibrant team of around 60 skilled professionals revolutionizing talent acquisition and people operations consulting across industries. If you're someone who thrives in a fast-paced environment and possesses a stellar mix of strategic foresight and hands-on marketing expertise, this could be your dream role! As the Head of Growth Marketing, you will spearhead the design and implementation of cutting-edge marketing strategies tailored to elevate our presence in the market and expand our reach across key customer segments. You’ll collaborate closely with our management team, diving deep into market opportunities and crafting compelling value propositions that resonate with potential clients. Your efforts will directly impact Scede's growth, helping us become a leader in our field. Your day-to-day will include launching innovative campaigns, overseeing the production of our brand-new website, and optimizing our marketing tech stack to drive efficiency. You'll be part of a supportive, remote environment in the UK that embraces flexibility and the sharing of ideas. If you are a proactive leader with a robust background in B2B growth marketing, particularly in the talent acquisition arena, you’ll thrive here. Join us to make a meaningful impact in a company dedicated to transforming how businesses attract and retain talent. Can’t wait to see the incredible strategies you’ll bring to the table!

Frequently Asked Questions (FAQs) for Head of Growth Marketing (Remote, UK) Role at Scede
What responsibilities does the Head of Growth Marketing at Scede have?

As the Head of Growth Marketing at Scede, your key responsibilities will include developing and executing a comprehensive growth marketing strategy, overseeing end-to-end marketing campaigns, managing external service providers, and ensuring coherent messaging across all channels. You'll work diligently to translate customer insights into actionable strategies while monitoring campaign performance and adjusting tactics based on data analytics.

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What experience is required for the Head of Growth Marketing position at Scede?

Candidates applying for the Head of Growth Marketing role at Scede should have a proven track record in growth marketing, particularly within the B2B sector. Experience in talent acquisition or people operations is essential, along with strong analytical skills and the ability to develop innovative marketing campaigns across various platforms.

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What skills are important for the Head of Growth Marketing at Scede?

To excel as the Head of Growth Marketing at Scede, you should demonstrate exceptional strategic thinking, strong operational execution capabilities, and excellent communication skills. Familiarity with marketing technologies, content management systems like WordPress, and CRM tools such as HubSpot is highly advantageous.

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How does the Head of Growth Marketing role contribute to Scede's success?

The Head of Growth Marketing plays a pivotal role in shaping Scede's brand image and driving business growth. By developing effective marketing strategies and targeted campaigns, you will not only elevate Scede's brand awareness but also contribute directly to increased customer acquisition and revenue, thereby positioning Scede as a leader in the talent acquisition industry.

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What is the work environment like for the Head of Growth Marketing at Scede?

The role of Head of Growth Marketing at Scede is fully remote, providing a flexible work environment that encourages collaboration with teams across the UK and Europe. You'll be part of a dynamic and supportive culture focused on innovation, creativity, and meaningful impact.

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Common Interview Questions for Head of Growth Marketing (Remote, UK)
Can you describe your experience with growth marketing in a B2B context?

When addressing your experience with B2B growth marketing, focus on specific campaigns you've led, the strategies you employed, and their outcomes. Highlight metrics such as customer acquisition rates and revenue growth to illustrate your impact.

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How do you approach developing a marketing strategy aligned with business goals?

In your response, discuss the importance of understanding business objectives, conducting market research, and using data analytics. Illustrate your process by sharing a specific example where you aligned your marketing strategy with company goals.

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What tools do you prefer for managing marketing campaigns?

Mention specific marketing tools you've used like HubSpot, Google Analytics, or any CRM systems. Explain how these tools have enhanced your ability to manage and analyze marketing campaigns effectively. Sharing real-life examples will strengthen your response.

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How do you measure the effectiveness of a marketing campaign?

Your answer should include discussing key performance indicators (KPIs) that you track, such as conversion rates, engagement metrics, and ROI. Describe a scenario where you evaluated a campaign's success and made adjustments based on the data.

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What strategies do you use to elevate brand awareness?

Discuss a multi-channel approach that includes both online and offline tactics, such as social media outreach, content marketing, SEO, and event participation. Provide examples of successful brand awareness campaigns you've executed.

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How do you handle feedback and criticism on your marketing strategies?

Share your belief in the value of feedback and how it contributes to continuous improvement. Give an example of a time when you received criticism, what you learned from it, and how you applied that learning to future strategies.

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Can you provide an example of a successful marketing campaign you've led?

When asked this, outline the campaign objective, the strategies you implemented, and the results achieved, using data to demonstrate its success. This is a great opportunity to showcase your problem-solving skills and creativity.

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What experience do you have with managing a marketing budget?

Discuss your process for developing and managing marketing budgets, emphasizing the importance of aligning spending with business priorities. Discuss a time when you successfully maximized ROI on a limited budget.

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How do you keep up with the latest trends in marketing?

Let them know about your commitment to professional development through subscribing to industry newsletters, participating in webinars, and following thought leaders. You might mention specific recent trends you've applied to your work.

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How do you collaborate with sales or other departments to achieve common goals?

Highlight your collaborative skills by explaining how you align marketing strategies with sales and other departments. Share an example demonstrating successful interdepartmental teamwork that led to achieving key business goals.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 13, 2024

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