EcoTrove Growth Lead

EcoTrove Growth Lead
San Francisco Bay Area | Hybrid (3 Days Onsite, 2 Days Remote)

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About EcoTrove
At EcoTrove (ecotrove.com), our mission is to make our energy ecosystem affordable and greener. We’re an AI-powered energy concierge that replaces power bills with a lower-cost, greener and flat-rate payment plan. Our customers save up to $500 annually on their energy bills while using 30% cleaner energy.

We are backed by leading Silicon Valley investors and we are building a team of innovators passionate about redefining the $400B energy industry while making a meaningful dent in U.S. carbon emissions. Join us in scaling EcoTrove.

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The Role
As Growth Lead, you will own and scale EcoTrove’s user-acquisition. Working directly with our founders, you’ll own all DTC growth initiatives (social media, email marketing, influencer partnerships) and lead EcoTrove’s marketing efforts. You will work in a data and experimentation driven environment where you own your metrics. Your expertise will drive customer acquisition, refine our branding, and develop a playbook for sustainable and scalable growth.

If you are looking to grow as a leader as we scale, get creative in rapidly testing new ideas, and be part of a team set-out to change our energy ecosystem - we want to hear from you

Your Responsibilities

• Design, implement, and manage DTC marketing campaigns across multiple channels, including paid media (Meta, Google, TikTok, Reddit)

• Own and manage EcoTrove’s social media presence, email marketing strategy, and customer-facing brand voice

• Build and optimize scalable user acquisition funnels, leveraging data and analytics to inform decisions

• Design and test new growth strategies

• Own and track your key performance metrics 

• Collaborate with product team on customer research, front-end design, and storytelling to ensure a cohesive brand narrative

• Lead partner co-marketing campaigns

• Support higher priority business development conversations

• Refine EcoTrove’s Ideal Customer Profile (ICP) and develop a growth playbook for long-term scaling

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Must-Have Qualifications

• Passion for EcoTrove’s mission and a deep curiosity about climate tech or energy.

• 4+ years of experience in growth or marketing, with a focus on DTC acquisition strategies at consumer technology companies.

• Demonstrated success in running paid campaigns on platforms like Meta, Google, TikTok, and Reddit.

• Expertise in using data and analytics tools to track and optimize campaign performance.

• Strong proficiency in CRM tools (e.g., Salesforce), traffic tracking tools (e.g., Mixpanel), Excel/Google Sheets, PowerPoint/Slides

• Exceptional written and verbal communication skills.

• Experience in customer segmentation, funnel optimization, and A/B testing.

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Nice-to-Have Skills

• Experience in climate tech or fintech.

• Knowledge of SEO, content strategy, and email automation tools like Klaviyo or Mailchimp.

• Business development experience

• Experience partnership-led growth and co-marketing initiatives.

• Background in user research and customer journey mapping.

• Ability to work in a fast-paced, data-driven environment and manage multiple priorities effectively.

• Creative mindset with an eye for storytelling and branding.

• Ability to create dashboards using BI tools such as Google Looker.

Why Join Us

• Mission-Driven Impact: Be part of a startup redefining clean energy for the U.S.

• Compensation: $120,000–$170,000 base salary + equity (flexible based on experience) + great benefits.

• Flexibility: Hybrid work model with occasional remote flexibility.

• Growth Potential: Opportunity to lead and scale the growth team as EcoTrove expands.

• Collaborative Culture: Join a team that values bold ideas, collaboration, and experimentation.

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How to Apply
Ready to make a lasting impact? Apply now by completing this posting on Ashby: https://jobs.ashbyhq.com/pear/a64e2e65-fe58-4081-bec9-9ea4de290bca