New Vertical Go-To-Market Manager

The New Vertical Go-To-Market Manager at Palmstreet is responsible for exploring and launching new product categories that resonate with the company's mission. This includes conducting market research, developing go-to-market strategies, collaborating with various teams like product and marketing, and ensuring successful launches and optimizations.

To qualify for the New Vertical Go-To-Market Manager role at Palmstreet, candidates should have at least 5 years of relevant experience in go-to-market strategies or consulting, especially within eCommerce or live shopping. Strong analytical skills, leadership experience, and effective communication abilities are also crucial for this position.

The base salary for the New Vertical Go-To-Market Manager at Palmstreet ranges from $90K to $110K per year, depending on experience and location. Additionally, there is an opportunity to earn a commission of $120K to $150K OTE, along with equity based on proven performance.

The New Vertical Go-To-Market Manager plays a pivotal role in Palmstreet's growth by identifying new market opportunities and product categories. They will execute innovative strategies that leverage consumer insights and collaborate with various teams, ensuring that new offerings align with Palmstreet's dynamic goals.

The New Vertical Go-To-Market Manager can expect a flexible and fully remote work environment at Palmstreet. The company fosters a culture of innovation, collaboration, and work-life balance, enabling employees to thrive while influencing the future of live shopping.

In your response, highlight specific examples where you've developed and executed successful go-to-market strategies in eCommerce. Discuss the process you followed from research to launch and any measurable outcomes, emphasizing your role in driving these initiatives.

Discuss your methods for conducting market research and analyzing trends. Share tools or frameworks you use to assess customer needs and preferences, and give examples of how you've successfully implemented insights into new product offerings.

Emphasize your experiences working with diverse teams, and how you facilitate communication across departments. Provide specific examples of projects where you've coordinated with product, marketing, and customer success teams, and highlight your role in ensuring alignment and goal achievement.

Mention the specific KPIs you track post-launch, such as sales figures, customer engagement, and market penetration. Explain your process for analyzing this data to make informed decisions for future iterations or strategies.

Select a specific situation where you encountered obstacles in managing a product category. Discuss how you addressed the challenges, the actions you took, and the positive outcomes that resulted from your problem-solving approach.

Focus on your leadership style and provide examples of how you've motivated teams, resolved conflicts, and fostered a collaborative environment. Discuss how your approach aligns with Palmstreet's values and enhances team performance.

Describe your data analysis skills and how you rely on data to make informed strategic decisions. Provide examples of specific data points you've leveraged in previous roles to drive product success and align with market demands.

Discuss your methods for keeping up with industry trends, such as subscribing to relevant publications, attending conferences, and networking. Highlight how this information has influenced your previous roles and decision-making.

Express your personal interest in unique products and how it drives your motivation in your professional career. Share examples of how this passion has translated into successful projects or initiatives you spearheaded in the past.

Articulate your vision for the role and your aspirations for contributing to Palmstreet's growth. Discuss how your goals align with the company's mission and how you would leverage your skills to make a notable impact on the team.