New Vertical Go-To-Market Manager

The New Vertical Go-To-Market Manager at Palmstreet will focus on exploring and expanding new product categories, collaborating with cross-functional teams, and analyzing market trends. You'll be instrumental in developing go-to-market strategies that align with our unique mission and contribute to the overall growth of the company.

Candidates for the New Vertical Go-To-Market Manager role at Palmstreet should have 5+ years of experience in go-to-market strategy or a related field, ideally within eCommerce or live shopping platforms. Strong analytical skills and a passion for unique products are also important. While an MBA is preferred, it is not mandatory.

At Palmstreet, we prioritize work-life balance, offering a fully remote work environment. This flexibility allows our New Vertical Go-To-Market Manager to work from anywhere within the US, catering to both personal and professional needs.

Palmstreet offers a competitive compensation package for the New Vertical Go-To-Market Manager position, with a base salary ranging from $120K to $140K per year, dependent on experience. Additionally, there's a commission structure yielding $150K to $180K OTE, along with equity opportunities based on performance.

The New Vertical Go-To-Market Manager at Palmstreet will have the unique opportunity to influence the future of live shopping experiences, working in a role that merges creativity with technology. You'll collaborate with talented team members supported by top-tier VCs, all in a culture that emphasizes innovation.

When discussing your experience in developing go-to-market strategies, highlight specific examples of successful launches you've led. Discuss how you conducted market research, defined target audiences, and collaborated with cross-functional teams to ensure all aspects of the launch were executed smoothly.

Emphasize your communication skills and collaborative approach. Share examples of how you’ve previously worked with different departments, detailing the strategies you used to align goals and facilitate productive discussions that resulted in successful project outcomes.

Discuss your experience with data analysis tools and techniques you’ve employed to analyze market trends. Give specific examples of how these insights influenced product decisions or go-to-market strategies, conveying your data-driven mindset.

Share a specific example that showcases your leadership style. Highlight how you motivated your team, the challenges faced, and the outcomes achieved. Ensure to reflect on the lessons learned and how it shaped your managerial skills.

Talk about your approach to market research and consumer insights. Discuss how you evaluate potential categories and the criteria you use to determine their alignment with the company’s mission, referencing any relevant frameworks or techniques.

Discuss your commitment to continuous learning. Mention specific industry publications, networks, or events you follow to keep abreast of the evolving landscape, showcasing your proactive approach to staying informed about trends that could impact your role.

Describe specific experiences where you managed product categories, detailing your approach to inventory management, customer engagement, and sales strategy development. Highlighting tangible metrics or successes will help illustrate your effectiveness in this area.

Outline a general plan for new market entry that includes research, competitive analysis, defining target customers, and developing a tailored go-to-market strategy. Emphasizing your strategic thinking process will resonate well with interviewers.

Share an instance where you collected and analyzed data to inform a key decision-making process. Explain the data source, your analysis techniques, and the resulting changes made. This underscores your analytical capabilities effectively.

Convey your passion for unique and exotic products, detailing what specifically draws you to this space. Discuss how your personal interests align with Palmstreet’s offerings, and how that enthusiasm can contribute positively to your role.