Social Media Lead

As the Social Media Lead at Sei Foundation, you will spearhead innovative social storytelling across platforms like X (Twitter), Instagram, TikTok, LinkedIn, and Discord. Key responsibilities include crafting engaging content, collaborating with influencers and community leaders, and developing strategic frameworks for campaigns. You'll also manage distribution strategies and enhance go-to-market initiatives through dynamic social media activations.

To be considered for the Social Media Lead role at Sei Foundation, you should have over 8 years of experience in social media or brand marketing, especially within tech or Web3 sectors. A deep understanding of meme culture, strong creative instincts, and proven expertise in content creation across social platforms are essential. Proficiency in design tools like Figma and Canva is also desirable.

Collaboration is key for the Social Media Lead at Sei Foundation. You will work closely with internal teams to align campaign objectives and ensure messaging consistency. By developing standard operating procedures (SOPs) and resolving challenges efficiently, you will enhance cross-functional collaboration, making sure every campaign is optimized for success.

The social media strategy at Sei Foundation is defined by a commitment to staying ahead of trends and leveraging creativity to engage with our audience. As the Social Media Lead, you'll drive this strategy by crafting compelling narratives, creating authentic content, and expanding our community through innovative campaigns that resonate with the broader crypto community.

Working as a Social Media Lead at Sei Foundation comes with numerous perks, including a competitive compensation package, the chance to shape the narrative of an industry-leading blockchain project, and opportunities for personal growth. You'll enjoy a flexible work environment, engaging team-building activities, and industry events that help you connect with the vibrant crypto community.

When answering this question, focus on outlining the objectives, strategies, and results of the campaign. Highlight the creative approach you took, any collaborations with influencers, and how you measured success through engagement metrics or community growth.

Indicate your proactive approach to learning, such as following industry leaders, subscribing to relevant blogs and newsletters, and engaging with communities on platforms like Twitter and Discord. Mention how this knowledge has influenced your past campaigns.

Discuss specific tools you’re familiar with, such as Hootsuite, Buffer, or Sprout Social. Explain how you utilized these tools to streamline processes, analyze metrics, and create engaging content.

Talk about your understanding of KPIs such as engagement rates, reach, conversion rates, and customer feedback. Describe how you use these metrics to evaluate campaign performance and inform future strategies.

Explain your method for adapting content to suit platform-specific audiences while maintaining a cohesive brand voice. Provide examples of how you’ve successfully tailored content for platforms like TikTok vs. LinkedIn.

Highlight your ability to remain calm and professional in the face of negative comments. Discuss your approach to addressing concerns directly, ensuring that you aim to resolve issues while salvaging brand reputation.

Share an example that emphasizes teamwork and communication. Discuss how you integrated ideas from different team members, highlighting how diverse perspectives enhanced the overall campaign.

Mention specific strategies such as interactive polls, storytelling through visuals, or organizing contests. Explain how these tactics encourage user engagement and build community loyalty.

Share your personal connection to blockchain and why you find it compelling. Discuss how your passion drives your work in the crypto space and inspires your social media initiatives.

Discuss your project management skills and techniques, such as using tools for tracking deadlines and setting clear priorities. Explain how you adapt to the fast-paced nature of social media while ensuring quality and creativity in all projects.