Account Based Marketer

Who we are, what we do

Sensat is a visualisation platform for large infrastructure projects. We help teams to plan and deliver projects using an easy-to-understand digital replica of their site. Today, over $250 billion in complex and critical infrastructure projects use Sensat to bring information from different tools together, better understand and communicate their project constraints, and ensure everybody is on the same page.

We are a people-first company with an experienced team who have led multi-billion dollar exits in construction/tech at top companies like Google, Amazon, and Oracle. We offer purpose-driven work with a talented and committed team, providing attractive and rewarding benefits for high performers. We seek individuals who care about solving meaningful problems.

The role

We seek a strategic and results-oriented Account-Based Marketer (ABM) to join our growing marketing team. As an ABM specialist, you will drive highly targeted marketing campaigns to engage and convert key accounts in the US and UK markets. Your focus will be building and nurturing relationships with decision-makers, tailoring messaging, and using personalised marketing techniques to move prospects through the sales funnel.

This role is perfect for someone with a deep understanding of B2B marketing, sales cycles, and relationship-driven strategies.

What you'll be doing

1. Account Identification & Research

   • Identify and define target accounts within our key sectors. Conduct in-depth research on accounts to understand their pain points, industry trends, and buying signals, leveraging tools like LinkedIn Sales Navigator, 6sense, and Demandbase.

2. ABM Campaign Development & Execution & Performance tracking

   • Develop and implement ABM strategies for engaging target accounts through personalised outreach, messaging, and content.

   • Use a variety of tactics to engage accounts, including email campaigns, direct mail, webinars, account-specific ads, and personalised events.

   • Regularly track the effectiveness of ABM campaigns and account engagement using tools like Google Analytics, HubSpot, and Salesforce to measure success.

3. Lead Nurturing & Relationship Building

   • Build strong relationships with decision-makers at target accounts, ensuring continuous engagement through personalised content and outreach.

   • Implement nurture tracks for critical accounts, utilising automation tools like HubSpot or Marketo to ensure timely follow-up and meaningful engagement.

   • Monitor lead activity and move prospects through the funnel, ensuring alignment with

4. Collaboration with Sales

   • Work closely with the sales team to ensure alignment on target accounts, messaging, and outreach efforts.

   • Provide the sales team with ABM insights, including account activity, lead status, and key decision-makers, to aid in closing deals.

   • Act as a bridge between sales and marketing to ensure seamless execution of ABM strategies.

What you'll bring

• Proven Experience:

  5+ years of experience in Account-Based Marketing (ABM) or B2B marketing with a strong understanding of sales cycles, target accounts, and personalised marketing techniques.

• Digital Marketing Expertise:

  Experience with digital marketing platforms (e.g., HubSpot, Marketo, Salesforce) and automation tools for lead nurturing and campaign execution.

• Data-Driven:

  Experience using analytics tools (e.g., Google Analytics, Salesforce, LinkedIn Insights) to measure the effectiveness of ABM campaigns, track key metrics, and adjust strategies for optimal performance.

• Sales Collaboration:

  A collaborative mindset with the ability to work closely with sales teams to identify target accounts, align on goals, and ensure seamless lead handoffs.

Key Attributes:

• Strategic Thinker: You are a problem solver who can think critically and strategically to drive results for the business.

• Detail-oriented: You pay close attention to the details and ensure that campaigns are executed flawlessly and at the highest quality.

• Relationship Builder: You thrive on building strong relationships with key decision-makers and stakeholders.

• Results-Oriented: You have a proven track record of driving results through ABM and understand the metrics that matter most to measure success.

What we'll bring

• 4-Day Week - that’s right, we don't do Fridays round here! 🤩

• 22 Days Holiday (not including bank holidays or Fridays)

• The ability to Work from Anywhere 🌍

• Experienced, fun and friendly team with a wealth of knowledge to share 😇

• Freedom and responsibility from day 1 to forge your own path 🦸‍♀️

• A brand spanking new Mac and a WFH budget to set up your own space just how you like it

• £500 per year personal training budget 👨‍🏫

• Regular in-person social events - in the last few months we’ve had a casino night, cocktail masterclass, gospel choir, pub quiz, karaoke contest and of course Senfest…

• Dog-friendly office with a fully stocked bar 😜

At this time, we are only able to accept applications from those who have a right to work in the United Kingdom.