Job details

Manager, Digital Lifecycle Marketing

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About this role:

This role is crucial to Sensor Tower's growth and work with our digital marketing team for all enterprise growth initiatives. You work closely in a cross-functional role with both Sales and Marketing to strategize and execute programs designed for organic growth and paid acquisition. You'll focus on building a high-performing team with the goal of driving leads, growing pipeline, and promoting customer engagement.

Salary range: $100,000 - 120,000

What you will do:

Deeply understand the app ecosystem and design a demand generation strategy that is innovative and appropriate.
Own lead and pipeline metrics. Develop reporting on key KPIs, assess pipeline health, and identify key challenges and priorities.
Design and execute end-to-end programs that create demand and accelerate existing opportunities.
Measure and report campaign performance, rigorously A/B test, and optimize our communications across channels.
Partner closely with sales, marketing, operations, and data to develop a coordinated strategy for both inbound and outbound lead generation.
Accountable for marketing contribution to sales pipeline and revenue.
Collaborate with Sales and Marketing to ensure effective execution of ABM campaigns to targeted accounts.

Experience you can bring:

Experience driving enterprise demand for a freemium SAAS business.
Proven leader who has a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics.
Experienced team leader who knows how to build and inspire a high functioning team.
Data-driven and technically fluent - You use data to improve decision making and have experience and comfort with a range of marketing tools to maximize impact.
Customer-centric and driven by insights - You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.
Great at building cross functional relationships. You've worked closely with data, sales, content and operations partners.
Familiar with systems like Marketo, Salesforce, Outreach, and ZoomInfo.
Familiar with account-based marketing methodologies.
Willing to work in a collaborative and results-oriented team environment.
Capable of driving growth strategies but also can get in the weeds to execute or mentor.

$10,000 - $120,000 a year

About Sensor Tower

Sensor Tower cultivates responsibly sourced market intelligence that provides visibility into the trends shaping the global digital economy. Our customers use these insights to help them make better business decisions.

Why Sensor Tower?

Our flexible work environment allows employees to live in greater connection with the people, places, and activities they love!

Our benefits for full-time positions include:

- Flexible time off so employees can shape their time away from work.

- Health and wellness stipend to achieve and maintain a healthy lifestyle through physical and mental fitness.

- Monthly internet stipend and a one-time $500 home office stipend.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status. We will consider qualified applicants with arrest and conviction records. If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate.

Sensor Tower Glassdoor Company Review

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CEO of Sensor Tower

Oliver Yeh

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Average salary estimate

$110000 / YEARLY (est.)

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$100000K

$120000K

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What You Should Know About Manager, Digital Lifecycle Marketing, Sensor Tower

At Sensor Tower, we're on the lookout for a talented Manager, Digital Lifecycle Marketing to join our dynamic team in New York! This isn't just any role; it's a pivotal position that feeds right into our ambitious growth strategies across the digital marketing landscape. As the Manager, you'll be collaborating closely with our sales and marketing teams, crafting innovative demand generation strategies tailored for both organic growth and paid acquisition initiatives. We're looking for someone who thrives on making an impact—driving leads, growing pipelines, and enhancing customer engagement. You will own lead and pipeline metrics, developing robust reporting on key performance indicators while also identifying challenges and identifying priorities. By designing and executing comprehensive programs that generate demand, you will be integral in accelerating opportunities within our pipeline. Your data-driven approach will be critical as you measure and report on campaign performance, fine-tuning every detail to ensure our strategies are effective. If you're passionate about driving growth in the freemium SAAS space and enjoy rolling up your sleeves to mentor a high-performing team while executing on ambitious goals, then this may be the perfect opportunity for you! We're committed to creating a flexible work environment, valuing every team member, and ensuring our workplace is as diverse as the insights we provide. If you’re ready to make a lasting impression at Sensor Tower, we want to hear from you!

Frequently Asked Questions (FAQs) for Manager, Digital Lifecycle Marketing Role at Sensor Tower

What responsibilities does the Manager, Digital Lifecycle Marketing have at Sensor Tower?

The Manager, Digital Lifecycle Marketing at Sensor Tower is responsible for defining and executing demand generation strategies, driving the metrics associated with leads and pipeline health, and collaborating closely with sales and marketing teams. You will create end-to-end programs to accelerate sales opportunities while ensuring effective reporting on campaign performance and engagement.