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Digital Marketing Lead (Hybrid Working)

Company Description

About SEEK

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK’s presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve the reliability of marketplace information.

SEEK, an Australian technology workplace, was ranked in the top ten for four years in a row (2021-2024). It received the 5-Star Employer of Choice award from HRD Asia in 2024 and won four accolades at TalentCorp's Life at Work Awards in Malaysia in 2023.

Why join us?

Join a global tech company that values diversity and is dedicated to solving sophisticated challenges for our customers. Build an exciting and flexible career with endless possibilities.

We’re looking for people who thrive in dynamic teams and enjoy tackling regular new challenges in a large-scale, modern, and agile environment.

As one of Asia Pacific’s largest tech companies, you’ll contribute to multi-lingual systems, solving high-impact problems to the benefit of millions of people within the region.

Be part of a fast-growing company with a strong culture and clear purpose, innovation, and strong investment in responsible AI. SEEK offers you the opportunity to be involved in impactful work and join a great team.

Expect a great investment in your career development with access to workshops, conferences, and courses while you work alongside seasoned experts.

Job Description

This role is important in managing ad operation campaigns across Malaysia as part of the regional digital marketing team. It reports directly to the APAC Regional Head of Digital Marketing Operations and involves working with the Head of Marketing, Malaysia, and the local Malaysian marketing team.

Responsibilities:

Digital Marketing

  • Advise local markets on the media buy strategy and ad performance analysis with a seamless experience from budgeting, media planning, media buying to performance optimization.
  • Analyze post-campaign results and recommend refinements. Support performance analysis including identifying performance drivers, recommending an appropriate course of action, evaluating progress, and advancing if needed.
  • Coordinate the planning, execution, and optimization of multi-channel paid digital marketing campaigns, including SEM, Display & Social etc.

Local Marketing

  • Support local digital marketing initiatives from candidates, hirers, and app users to achieve marketing objectives and key results.
  • Support local Malaysia’s marketing teams for any ad-hoc digital marketing tasks.
  • Coordinate full regional alignment between local and regional teams.

Qualifications

Skills and experience:

Experience in consulting, marketing, and analytics, working across various fields and subject areas to manage digital media campaigns.

  • 5+ years demonstrated ability working in digital marketing, ad operation, media planning, and media technology platforms
  • A proven track record in managing very large and mixed scale of media buy campaigns
  • A good knowledge of the media and how strategy planning influences it
  • Skilled in setting up ads on digital ads platform i.e, Meta, Google.
  • Strong ad and performance analytical skills
  • Hands-on experience with a CDP, GA4, Branch.io to build and enrich customer profiles for omnichannel marketing

At SEEK we offer:

  • Support of flexible working, including a mix of office and work from home days depending on your role
  • Annual Performance Bonus Plan
  • Casual dress – every day

Additional Information

At SEEK, we are devoted to promoting a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

At our company, we recognize the significance of having a diverse group of backgrounds, ideas, experiences, and perspectives to foster innovation and effective delivery. We invite individuals from various backgrounds and life experiences, encompassing gender, sexual identity, culture, faith, disability, and life stages, to apply. Don't hesitate to reach out if you possess the skills, curiosity, and an adaptable attitude, even if you don't meet all the specified qualifications.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us, and we will be happy to assist.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

We will accommodate individuals with disabilities during the application process, interviews, and while performing job functions. Contact us for accommodation requests.

What You Should Know About Digital Marketing Lead (Hybrid Working), Seek

Are you ready to take your digital marketing expertise to the next level? SEEK is looking for a passionate Digital Marketing Lead to join our dynamic team in Kuala Lumpur, Malaysia, offering a hybrid working model! At SEEK, an innovative multinational technology company, you'll play a pivotal role in managing our ad operation campaigns across the region. You'll work closely with the APAC Regional Head of Digital Marketing Operations and collaborate with local marketing teams to ensure seamless execution of media strategies. Your responsibilities will include advising local markets on media buy strategies, analyzing ad performance, and optimizing digital marketing campaigns across various channels like SEM, Display, and Social. With over 5 years of experience in digital marketing and a proven track record in managing diverse media buy campaigns, you will have the opportunity to influence and refine strategies that drive results. At SEEK, we believe in nurturing talent and supporting your career development through workshops and courses, all while being part of a culture that values diversity and innovation. Join us, and you'll be involved in meaningful work that impacts millions, all in a fun and flexible environment. If you're looking for an exciting career with endless possibilities, SEEK might just be the perfect fit for you!

Frequently Asked Questions (FAQs) for Digital Marketing Lead (Hybrid Working) Role at Seek
What are the key responsibilities of the Digital Marketing Lead at SEEK?

As a Digital Marketing Lead at SEEK, you'll be responsible for managing ad operation campaigns, advising on media buy strategies, analyzing ad performance, and optimizing multi-channel paid digital marketing efforts across Malaysia. You'll coordinate with regional and local marketing teams to ensure all campaigns align with our business objectives.

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What qualifications are required for the Digital Marketing Lead position at SEEK?

To qualify for the Digital Marketing Lead role at SEEK, candidates should have over 5 years of experience in digital marketing, ad operation, and media planning. A solid understanding of media strategies, along with strong analytical skills and hands-on experience with advertising platforms like Google and Meta, is also essential.

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What type of work environment can I expect as a Digital Marketing Lead at SEEK?

At SEEK, you can look forward to a hybrid work environment that blends both office and home working days. We cherish work-life balance and promote a culture of inclusion, providing you with the flexibility to thrive in your professional and personal life.

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How does SEEK support career development for the Digital Marketing Lead?

SEEK is committed to investing in your career development. As a Digital Marketing Lead, you'll have access to a variety of workshops, conferences, and courses designed to enhance your skills and grow your expertise while working alongside seasoned professionals.

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What makes SEEK a great place to work for a Digital Marketing Lead?

SEEK stands out as a great workplace due to its strong company culture that values diversity and inclusion, positive team dynamics, and a commitment to impactful, meaningful work. You'll be part of a fast-growing tech company involved in innovative projects affecting millions of users across the region.

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Common Interview Questions for Digital Marketing Lead (Hybrid Working)
Can you explain your experience with managing digital marketing campaigns?

In your answer, detail specific campaigns you've managed, the platforms you used, and the results achieved. Highlight your ability to analyze performance metrics and refine strategies based on data.

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What strategies do you utilize for optimizing ad performance?

Discuss various optimization techniques, such as A/B testing, analyzing audience targeting, and adjusting bidding strategies, giving concrete examples from your experience.

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How do you stay updated with digital marketing trends?

Share how you follow industry news, participate in webinars, or engage with professional networks to keep up with the fast-evolving landscape of digital marketing.

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Can you describe your experience with media buying?

Outline your expertise in media buying, emphasizing your approach to budget allocation, vendor negotiation, and platform selection, and provide examples of successful campaigns.

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What tools do you use for campaign analysis and why?

Mention specific tools such as Google Analytics or others you’ve used to measure campaign success. Explain how these tools help you gather insights to improve future campaigns.

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How would you approach advising local teams on media strategy?

Describe your collaborative approach to working with local teams, outlining how you'd assess their needs, provide tailored recommendations, and ensure alignment with regional objectives.

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How do you prioritize tasks in a fast-paced environment?

Provide insights into your organizational skills, how you prioritize urgent tasks versus longer-term projects, and tools you might utilize to manage your workload effectively.

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Describe a time you faced a challenge in a marketing campaign and how you overcame it.

Narrate a specific challenge, focusing on your problem-solving skills, team collaboration, and the eventual positive outcome as a result of your efforts.

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What is your process for analyzing post-campaign results?

Explain your thorough approach to reviewing campaign data, identifying key performance indicators, and translating insights into actionable recommendations for future campaigns.

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How do you foster collaboration between regional and local marketing teams?

Share your strategies for communication, including regular meetings, shared platforms for data sharing, and the importance of celebrating team successes to build a cohesive culture.

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CULTURE VALUES
Customer-Centric
Mission Driven
Dare to be Different
Diversity of Opinions
Friends Outside of Work
Startup Mindset
Emails over Meetings
Transparent & Candid
Growth & Learning
BENEFITS & PERKS
Medical Insurance
Learning & Development
Paid Holidays
Paid Sick Days
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 6, 2025

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