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Vice President of Sales, Brands

We are seeking a Vice President of Sales (US) to lead our brand-focused sales team. As the VP of Sales, you will oversee a team of Brand Sellers and play a pivotal role in building tactical structure that enables the team to consistently exceed sales targets. This leadership position requires a strong sales background, exceptional leadership skills, and the ability to drive both the tactical direction and operational execution of our sales initiatives.


Your primary goal will be to provide the vision, leadership, and direction to scale the sales function, optimize team performance, and expand our client base in the brand sector. This is a hands-on leadership role that blends strategic thinking, sales acumen, and team development to ensure we continue to grow and lead in the digital economy.


Base salary: $190,000 - $210,000

Additional compensation: Variable/Equity


What you will do:
  • Lead, mentor, and motivate a team of Brand Sellers to consistently meet and exceed sales goals.
  • Build a high-performance sales culture focused on collaboration, continuous learning, and accountability.
  • Establish clear performance expectations and provide ongoing coaching and support to Sales Managers to ensure team success.
  • Drive the recruitment and development of top-tier sales talent to meet business needs.
  • Develop and implement a robust sales strategy focused on growing the brand sector and maximizing revenue opportunities.
  • Establish sales targets, key performance indicators (KPIs), and performance metrics to track and optimize team performance.
  • Create a sales playbook and structured processes to streamline lead generation, customer acquisition, and closing cycles.
  • Identify new market opportunities and refine the go-to-market strategy to capitalize on emerging trends within the digital economy.
  • Continuously assess the performance of the sales team and make data-driven adjustments to improve effectiveness.
  • Provide regular sales forecasts, reports, and insights to the executive team to track progress against revenue goals.
  • Build and maintain strong relationships with key brand clients and potential customers.
  • Represent the company at industry events and networking opportunities to establish thought leadership in the digital economy space.


Experience you can bring:
  • 10+ years of experience in sales, preferably in data analytics, technology, or digital economy sectors. 5+ years in sales management leading high performance teams. Demonstrated success in both strategic and hands-on sales roles, with the ability to roll up your sleeves and tackle tactical challenges as needed.
  • Strong willingness to travel within the AMERICAS region to meet customers, partners, and team members.
  • Exceptional leadership, coaching, and team development skills.
  • Strong ability to define and implement sales strategies that drive revenue growth.
  • Naturally curious, self-starter, and a proactive problem solver.
  • Excellent communication, presentation, and interpersonal skills.A results-oriented mindset with a data-driven approach to decision-making.
  • Bachelor’s degree in Business, Marketing, or a related field. An entrepreneurial mindset is a plus.


$190,000 - $210,000 a year
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Oliver Yeh
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Average salary estimate

$200000 / YEARLY (est.)
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$190000K
$210000K

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What You Should Know About Vice President of Sales, Brands, Sensor Tower

Are you ready to take your sales leadership career to the next level? Join us in Seattle as the Vice President of Sales at our renowned company, where you’ll lead a dedicated team of brand-focused sellers to achieve remarkable success. As the VP of Sales, you’ll be the driving force behind our sales strategy, crafting a strong tactical structure that empowers your team to not just meet but exceed ambitious sales targets. We’re looking for someone with a solid background in sales and exceptional leadership skills, who can blend strategic vision with hands-on execution. In this dynamic role, you’ll mentor and motivate your team to cultivate a high-performance culture centered on collaboration and continuous improvement. You’ll establish clear expectations, coach Sales Managers, and attract top-tier talent to fuel our growth in the brand sector. With your expertise, you’ll develop robust sales strategies, track crucial KPIs, and refine our go-to-market approach to seize new opportunities in the digital economy. If you’re naturally curious and possess a results-oriented mindset, we want to hear from you! Join us in shaping the future and leading the charge in delivering exceptional value to our clients. Let’s work together to make a significant impact in the industry!

Frequently Asked Questions (FAQs) for Vice President of Sales, Brands Role at Sensor Tower
What are the main responsibilities of the Vice President of Sales at your company?

As the Vice President of Sales, you will oversee a dedicated team, driving both tactical direction and operational execution. You'll be responsible for establishing performance expectations, coaching your team, creating sales strategies, and building relationships with key clients. Your goal is to ensure that the sales team consistently exceeds targets and contributes to the company’s growth in the brand sector.

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What qualifications are required for the Vice President of Sales position in Seattle?

Candidates for the Vice President of Sales role should have over 10 years of sales experience, preferably in data analytics or the digital economy, along with 5 years in managerial positions. A Bachelor’s degree in Business or a related field is essential. Exceptional leadership capabilities, strategic thinking skills, and a results-oriented mindset are crucial for success in this role.

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How does the recruitment process work for the Vice President of Sales position?

The recruitment process for the Vice President of Sales position involves a multi-step approach designed to find the best candidate. You can expect interviews that focus on your past sales achievements, leadership experience, and strategic vision. We value candidates who demonstrate a strong ability to drive results and enhance team performance.

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What are the key performance indicators for the Vice President of Sales role?

As VP of Sales, key performance indicators will include sales targets, revenue growth metrics, client acquisition rates, and team performance assessments. You will also focus on tracking the effectiveness of your strategies through sales forecasts and reports, ensuring that you’re continually meeting objectives.

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What kind of company culture should I expect as Vice President of Sales?

You’ll find a company culture that emphasizes collaboration, accountability, and continuous learning. As a leader, fostering a high-performance sales culture is paramount, as is building an environment where your team feels supported and motivated to excel.

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Common Interview Questions for Vice President of Sales, Brands
Can you describe your leadership style as a Vice President of Sales?

In answering this question, emphasize your focus on mentorship and empowerment. Discuss how you balance being hands-on with strategic thinking, and mention specific examples of how your leadership has resulted in team success and revenue growth.

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What strategies have you implemented to meet sales targets in your previous roles?

Outline specific strategies you've executed, such as tailoring sales approaches to different market segments or leveraging data analytics for better decision-making. Share results to demonstrate the effectiveness of these strategies.

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How do you handle underperforming team members?

Discuss your approach to coaching and development. Explain how you identify issues early and provide support and resources to help underperforming team members improve. Highlight examples of successful turnarounds in the past.

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What experience do you have in building a high-performance sales culture?

Emphasize your track record in establishing a culture centered on accountability and collaboration. Share specific initiatives or programs you’ve implemented that have improved morale and performance within your teams.

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How do you stay updated with trends in the sales industry?

Discuss your methods for engaging with industry news, attending conferences, and networking with peers. Highlight how you use this knowledge to inform your strategies and adaptations in sales approaches.

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What role does data play in your decision-making as a VP of Sales?

Explain your data-driven mindset and how you analyze sales performance metrics to drive future strategy. Discuss software or tools you use for tracking and optimizing sales activities.

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How do you prioritize time and resources in sales management?

Talk about setting clear goals and aligning your resources to meet those objectives. Describe frameworks you use for prioritization and balancing short-term versus long-term sales initiatives.

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Can you describe a successful sales campaign you’ve led?

Use the STAR method—Situation, Task, Action, and Result—to share a specific example. Highlight your strategy, execution, and ultimately, how you measured success through achieved sales targets.

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How do you approach the development of sales talent within your team?

Discuss how you identify strengths and weaknesses in team members and tailor training accordingly. Mention mentorship programs or specific development opportunities you've created.

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What excites you about leading a sales team in the brand sector?

Share your passion for the brand sector and how it aligns with your skills and experiences. Discuss the unique challenges it offers and how you look forward to leveraging your expertise to excel in this field.

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DATE POSTED
January 2, 2025

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