Marketing Manager DACH

As a Marketing Manager DACH at YouGov, your key responsibilities include driving strategic Brand Activation initiatives that encompass Content, Events, Partnerships, and Account-Based Marketing within the DACH region. You’ll work to enhance brand awareness, lead generation, and revenue growth while collaborating with various commercial and research teams to align with business objectives.

YouGov requires candidates for the Marketing Manager DACH position to possess 3-5 years of B2B field marketing experience with a proven track record of developing successful marketing strategies. Additionally, fluency in both German and English is essential, alongside experience with marketing automation systems and strong quantitative skills.

At YouGov, the Marketing Manager DACH role offers a flexible work arrangement that allows you to choose between working in the office, a hybrid model, or fully remote options. This flexibility ensures that you can maintain a balance that best suits your lifestyle and work preferences while contributing effectively to the team.

As the Marketing Manager DACH at YouGov, you'll have the opportunity to work with various marketing tools and platforms including Marketo, Salesforce, and PowerBi. Familiarity with these systems will aid in executing marketing strategies, managing campaigns, and interpreting data for effective decision-making.

As a Marketing Manager DACH at YouGov, you can expect a comprehensive benefits package that includes 27 days of annual leave, access to the DeutschlandTicket for public transport, opportunities for personal development courses, and a generous employer contribution towards private pension schemes.

In your response, share specific examples where you developed account-based marketing strategies that successfully targeted and converted key accounts. Highlight the tools you used, such as CRMs or marketing automation platforms, and discuss the metrics that you measured to demonstrate your strategies' effectiveness.

Discuss the key performance indicators (KPIs) you typically track, such as lead generation rates, conversion rates, and return on investment. Provide instances where you used data analysis to adjust ongoing campaigns and improve performance, demonstrating your analytical skills.

You should offer innovative ideas that leverage content marketing, events, and partnerships within the DACH region. Explain how you would tailor campaigns to resonate with the local audience, perhaps by utilizing local speakers for events or creating content in both German and English.

Talk about your approach to building relationships with commercial and research teams by scheduling regular meetings to align goals and share insights. Sharing a successful experience where your collaboration led to achieving a common objective could strengthen your answer.

Identify a specific project, detail the challenges faced, and explain the strategies you implemented to overcome these hurdles. This will showcase your problem-solving skills and project management abilities.

Emphasize the importance of data analytics in optimizing marketing campaigns. Discuss how you utilize data to identify trends, make informed decisions, and develop effective strategies that lead to measurable outcomes.

Mention specific tools you've used, such as Marketo or Salesforce, and describe how you utilized them to streamline marketing processes, nurture leads, and measure campaign effectiveness. Showing proficiency will strengthen your candidacy.

Discuss your proactive approach to staying current, such as attending industry conferences, participating in webinars, and following thought leaders on social media. This demonstrates your commitment to professional development and adaptability.

Share your experience in planning and executing in-person and digital events. Discuss how you would ensure these events are aligned with YouGov's marketing objectives and how you would measure their success post-event.

Provide examples of potential partnerships that could boost marketing efforts, focusing on synergy between YouGov’s services and potential partners. Discuss how these collaborations could lead to increased visibility and engagement in the DACH market.