Senior Field Marketing Manager

As a Senior Field Marketing Manager at Motive, you will be responsible for designing and executing segment marketing strategies tailored for our Enterprise Sales team. This includes developing targeted demand generation campaigns, aligning with sales leadership to drive pipeline growth, and collaborating with cross-functional teams. You'll also be tasked with analyzing program performance and managing marketing budgets effectively.

To qualify for the Senior Field Marketing Manager position at Motive, you should have over 5 years of experience in field or regional marketing, preferably within the B2B SaaS or technology sector. Proficiency in marketing tools like Salesforce, Marketo, and Tableau is essential. Strong analytical skills and the ability to communicate effectively in a fast-paced environment are also crucial for this role.

The Senior Field Marketing Manager at Motive plays a pivotal role in demand generation by developing and executing targeted marketing campaigns that attract qualified leads. This includes organizing field events, webinars, and digital marketing initiatives that align with the sales goals and regional opportunities, ensuring a steady pipeline growth for the Enterprise segment.

The base compensation range for the Senior Field Marketing Manager role at Motive is between $94,000 and $143,000 USD, depending on qualifications and experience. Additionally, total compensation may include benefits such as stock options and health coverage, making this an attractive opportunity.

At Motive, the work environment for a Senior Field Marketing Manager is highly collaborative and dynamic. You will work closely with various teams such as Product Marketing, Demand Generation, and Sales to deliver cohesive marketing initiatives that drive results. The emphasis on teamwork ensures that your efforts are aligned with organizational goals, enhancing the impact of your marketing programs.

When prioritizing initiatives, I assess alignment with sales goals, target audience needs, and potential ROI. I also consider the resources available and any upcoming events that could amplify our marketing efforts. By collaborating with sales teams and analyzing market trends, I ensure my strategies are both timely and effective.

Certainly! In my previous role, I launched a demand generation campaign that included a mix of webinars and targeted email marketing. By leveraging customer insights, I tailored the content, resulting in a 30% increase in qualified leads and substantially boosting pipeline growth. This experience taught me the importance of aligning our messaging with audience expectations.

I am proficient in various marketing tools, including Salesforce for CRM management, Marketo for email marketing automation, and Tableau for data visualization and analysis. These tools have allowed me to effectively track campaign performance and adjust strategies based on actionable insights, ensuring optimal results.

To ensure effective collaboration, I establish regular check-ins with sales leadership to align on objectives and share insights from marketing initiatives. I also ensure that the sales team is fully briefed on upcoming marketing programs, making it easier for them to participate actively and provide feedback on what resonates with prospects.

I analyze performance by establishing clear KPIs at the outset of each campaign. Post-campaign, I utilize tools like Tableau to visualize data on lead generation, conversion rates, and ROI. I then compile findings into a report which I use to refine future strategies and make informed decisions moving forward.

I have extensive experience planning and executing both virtual and in-person events, from large trade shows to intimate executive briefings. I focus on the details, ensuring that the events align with broader marketing objectives while providing a seamless experience for attendees, enabling us to maximize engagement and follow-up opportunities.

A successful Senior Field Marketing Manager should possess strategic thinking, exceptional communication skills, and a strong analytical mindset. They should also be highly organized, adaptable, and team-oriented to navigate the complexities of a B2B marketing environment while effectively supporting sales efforts.

I handle budget management by developing a detailed plan for each marketing initiative that outlines expected costs and anticipated returns. Throughout the year, I continuously monitor spending against the budget, making adjustments as needed to maximize ROI while ensuring fiscal responsibility.

For targeting different customer segments, I rely on data-driven personas that reflect the unique needs and behaviors of each group. I develop tailored marketing strategies, including customized content and targeted channels, thereby ensuring that our messaging resonates effectively with each segment.

I prioritize customer feedback by regularly conducting surveys and utilizing Net Promoter Score (NPS) metrics to gauge satisfaction. I then integrate this feedback into my marketing strategies by refining our messaging, addressing pain points, and discovering new opportunities that enhance our overall customer experience.