Campaign Manager

As a Campaign Marketing Manager at SEON, your primary responsibilities include driving innovative vertical and persona-based marketing campaigns, managing multi-channel campaign executions, and collaborating closely with the sales and regional marketing teams to optimize outreach strategies. You will also be tasked with developing insightful sales plays and translating complex data into understandable insights, enhancing our overall marketing effectiveness.

To be considered for the Campaign Marketing Manager position at SEON, candidates should possess at least 5 years of experience in building strategic multi-channel marketing campaigns. Familiarity with CRM systems like HubSpot and Salesforce, strong project management skills, and the ability to effectively collaborate with cross-functional teams are essential. A deep understanding of the SaaS demand generation engine and experience in supporting sales functions are also critical for this role.

In the Campaign Marketing Manager role at SEON, your efforts will directly support the sales pipeline by ensuring that marketing campaigns resonate with in-market buyers, therefore increasing engagement. By working closely with sales and BDR leaders to implement unified outreach strategies, you’ll help convert leads into customers, ultimately driving our revenue goals.

The working environment for a Campaign Marketing Manager at SEON is collaborative and flexible, with a hybrid schedule that allows for both office and remote work. The company culture emphasizes excellence, shared commitment, and open communication, making it a supportive space for creativity and professional growth.

As a Campaign Marketing Manager at SEON, you can expect a variety of attractive benefits, including an employee stock ownership plan, flexible working hours, generous holiday allowance, private health insurance, and opportunities for learning and development. Additional perks include complimentary language courses, enhanced parental leave, and amenities like breakfast and lunch allowances.

When developing a multi-channel marketing campaign, I focus on understanding the buyer's journey and creating touchpoints at each stage, from awareness to decision-making. I leverage data analytics to inform campaign design, ensuring alignment with sales goals, and continuously optimize throughout the campaign lifecycle.

Certainly! In a previous role, I led a multi-channel campaign that combined social media, email, and content marketing. By analyzing market trends and buyer behavior, we tailored our messaging resulting in a 30% increase in lead generation and significant engagement from our target audience.

I measure the success of my marketing campaigns through key performance indicators (KPIs) such as lead conversion rates, engagement metrics, return on investment (ROI), and overall impact on sales pipelines. Analyzing this data allows me to understand what works and where to improve.

I utilize project management tools to keep my marketing projects organized, assigning tasks, setting deadlines, and tracking progress. Regular check-ins with team members ensure everyone is aligned, and I adapt plans based on ongoing feedback and data insights.

To stay updated with marketing trends, I follow reputable marketing publications, attend industry webinars, and participate in online communities. Networking with fellow marketers is also a great way to exchange insights and learn about innovative strategies.

Collaboration with sales teams involves regular communication to understand their needs and feedback on campaign performance. I involve them in the campaign planning process, ensuring that our strategies align with their insights and objectives for maximizing lead conversion.

My experience with CRM systems like HubSpot and SFDC includes using them for managing leads, tracking campaign performance, and analyzing customer interactions. I leverage this data to tailor marketing efforts and ensure effective nurturing of leads into the sales funnel.

Data plays a pivotal role in my marketing decision-making. I use it to guide campaign strategies, identify target audiences, and assess the effectiveness of various marketing initiatives. This ensures that our campaigns are data-driven and focused on delivering measurable results.

I value feedback from both stakeholders and customers, integrating it during and after the campaign development process. By analyzing performance and soliciting input, I can adapt strategies and optimize future campaigns to better meet the needs of our audience.

Understanding Ideal Customer Profiles (ICPs) is crucial since it enables a Campaign Marketing Manager to tailor campaigns effectively. Knowledge of ICPs informs messaging, outreach strategies, and positioning within the buyer's journey to drive higher engagement and conversion rates.