Job details

Design Director, Global Brand

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The ServiceNow Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand. We are looking for a design director to lead the vision for the ServiceNow brand and to lead brand design across the organization and all of the channels and touchpoints both internal and external.

This leadership role is responsible for developing and scaling the ServiceNow brand identity, driving forward a design-led vision across the ServiceNow’s brand ecosystem globally. They should have a passion for strategy and a talent for creative development with meticulous execution.

The Design Director will elevate design quality, foster an inclusive design culture, and partner seamlessly across the ServiceNow organization. This leader will support our team of creative talent to do the best work of their careers. An ideal candidate has experience and is curious about technology, can build and maintain senior relationships, and influence large orgs and their leadership towards a collective future.

They have experience leading projects with internal teams, freelancers and managing external agencies. The ability to thrive in ambiguity, adopt new processes and embrace change is required.

An ideal candidate will have a strong background in design systems, and a proven track record of successfully leading integrated brand efforts. They are comfortable both as a leader and hands-on with creative tools when needed. They thrive in leading projects from initial strategy and briefing stages to final delivery of a finished product.

Design Director Responsibilities:

Drive the global brand identity for all of ServiceNow products and services to ensure quality, consistency and scalability across all touchpoints
Lead a high performing team to develop original, breakthrough brand systems, behaviors and design solutions that serve a global audience
Foster and grow brand design culture through enabling world-class design
Drive decision making processes and ways of working to improve performance, quality and integrated approaches to execution
Lead with vision, influencing Marketing, Product and Business leadership to develop holistic brand systems

Qualifications

To be successful in this role, you have:

12+ years experience in design, building consumer brands globally
7+ years of demonstrated people management experience coaching and developing team members
Experience leading with creative vision, purpose and innovation
Experience driving brand solutions to business problems
Experience building portfolio brands and working with brand architecture
Experience across integrated design work: traditional, product, packaging, retail and experiential
Experience recruiting talent and developing design careers
Experience managing internal, external teams and agencies
Experience collaborating, driving consensus among highly cross functional teams
Exceptional communication and presentation skills. Can develop project and initiative presentations from strategy to execution.
Experience partnering with and influencing marketing leadership and other executive stakeholders 
Expert with creative tools, creative cloud, Figma, Miro.

For positions in this location, we offer a base pay of $169,500-$296,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. 

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

ServiceNow Glassdoor Company Review

4.5

ServiceNow DE&I Review

4.6

CEO of ServiceNow

Bill McDermott

Approve of CEO

Average salary estimate

$233000 / YEARLY (est.)

min

max

$169500K

$296500K

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What You Should Know About Design Director, Global Brand, ServiceNow

At ServiceNow, we’re seeking a Design Director for our Global Brand to join our vibrant Brand & Strategy team located in Kirkland, Washington. We are a passionate group of creative minds dedicated to shaping and evolving the ServiceNow brand into its next chapter. As a Design Director, you’ll spearhead our brand vision and oversee design initiatives across multiple platforms and touchpoints. You’ll play a crucial role in developing a cohesive brand identity that resonates globally while maintaining the highest quality and consistency. In this leadership role, you will harness your 12+ years of design experience and 7+ years in people management to cultivate an inclusive design culture, inspiring a world-class team to produce their best work. Your strategic influence will extend to collaborating with Marketing, Product, and Business leaders to create impactful brand systems that address business challenges. We are looking for someone who thrives in ambiguity, adapts quickly, and is both a leader and hands-on where creativity is needed. You’ll be working with talented individuals to push the brand forward, driving initiatives from conception through to execution. This is more than just a job; it’s an opportunity to make significant contributions to the brand identity of ServiceNow while having fun along the way. So if you’re ready to embark on this exciting journey with us, we can’t wait to see what you’ll bring to the table!

Frequently Asked Questions (FAQs) for Design Director, Global Brand Role at ServiceNow

What are the key responsibilities of the Design Director at ServiceNow?

As the Design Director at ServiceNow, your main responsibilities include driving the global brand identity for all products and services, leading a high-performing creative team to develop innovative brand systems, improving decision-making processes to enhance execution quality, and collaborating with various cross-functional teams. You will play a pivotal role in ensuring that the design and brand strategy align with the overall business objectives.