SEO Specialist

The SEO Specialist at ShiftCare is responsible for developing a comprehensive content strategy that includes creating and briefing up to 15 blog posts monthly. They will also manage backlink acquisition strategies while ensuring that the website is fully optimized for best practice SEO. This role involves conducting keyword research and regular site audits, as well as reporting on SEO performance across multiple regions.

To qualify for the SEO Specialist position at ShiftCare, candidates need at least 7 years of SEO experience, preferably in a SaaS or technology environment. A strong understanding of search engine algorithms, proficiency in SEO tools like SEMrush and Ahrefs, and experience with web analytics tools like Google Analytics are essential. Familiarity with content management systems and basic HTML/CSS knowledge is also valuable.

The SEO Specialist plays a crucial role in ShiftCare’s growth by optimizing the website and content for search engines, driving organic traffic, and ultimately enhancing brand visibility. By implementing effective SEO strategies and ensuring high-quality content, the SEO Specialist supports the company’s international growth strategy and collaborates with cross-functional teams to align organic and paid marketing efforts.

At ShiftCare, the SEO Specialist will utilize various tools and technologies, including Google Analytics, Search Console, and SEO platforms like SEMrush and Ahrefs. These tools aid in tracking and reporting on KPIs, conducting keyword research, performing site audits, and analyzing performance data to inform SEO strategies.

While experience in the healthcare sector, particularly in disability and aged care, is desirable for the SEO Specialist role at ShiftCare, it is not strictly necessary. Candidates with a strong SEO background and a willingness to learn about the industry will also be considered, particularly if they have experience working across international markets.

When addressing this question, focus on specific strategies such as comprehensive keyword research, on-page optimization, high-quality content creation, and building authoritative backlinks. Mention how these elements work together to enhance search visibility and user engagement.

In answering this question, discuss your proficiency with tools like SEMrush, Ahrefs, and Google Analytics. Highlight specific projects or outcomes where you've used these tools to analyze data, track performance, or inform your SEO strategies.

Discuss your methods for keeping up with SEO developments, such as following industry blogs, attending webinars, or participating in forums. Highlight specific resources or communities that you find particularly useful.

When answering this question, mention key performance indicators (KPIs) like organic traffic growth, keyword rankings, bounce rates, and conversion rates. Explain how you use these metrics to define success and adjust strategies as needed.

Provide a detailed overview of a specific campaign, including objectives, strategies implemented, tools used, and measurable results. Focus on what made it successful and what you learned from the experience.

Discuss your methodology for conducting keyword research, emphasizing the tools you use, the factors you consider (like search volume and competition), and how you integrate these keywords into content and strategy.

Outline a step-by-step approach to conducting a site audit, highlighting the aspects you would examine, such as technical issues, on-page SEO factors, and user experience. Mention tools and metrics you'd utilize in this process.

Emphasize the critical role of content in SEO, highlighting how quality, relevance, and keyword optimization together enhance search visibility and user engagement. Mention your experience in aligning content strategy with SEO goals.

Discuss your approach to creating reports and dashboards that clearly convey SEO performance metrics. Emphasize how you tailor your communication to different stakeholders based on their familiarity with SEO concepts.

Provide an example of a specific challenge you faced, such as a drop in rankings or an algorithm update, and explain your thought process in diagnosing the issue, the steps you took to address it, and the result of your solution.