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Branding Lead

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OSL is looking for a dynamic and visionary Branding Lead to join our innovative marketing team. In this crucial role, you will be responsible for developing and executing branding strategies that enhance OSL’s position as a leader in the digital asset industry. You will drive brand engagement, establish a compelling brand identity, and create cohesive messaging across all platforms, ensuring that our brand resonates with our target audiences and aligns with our business objectives.

Key Responsibilities

Brand Strategy Development: Create and implement a comprehensive brand strategy that defines and elevates the OSL brand in the digital asset and fintech industries.
Messaging & Positioning: Develop and refine brand messaging and positioning to effectively communicate OSL's value proposition and differentiate us from competitors.
Brand Guidelines: Establish and maintain brand guidelines that ensure consistent application of the brand across all marketing materials, communications, and platforms.
Market Research: Conduct market research and competitive analysis to gain insights into industry trends, customer preferences, and emerging opportunities to inform brand strategy.
Collaboration: Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure brand alignment and consistency across all touchpoints.
Campaign Development: Lead the development and execution of branding campaigns, ensuring alignment with marketing and business goals, and measuring their effectiveness.
Stakeholder Engagement: Engage with internal and external stakeholders to gather feedback and refine branding initiatives, fostering partnerships that promote the brand.
Digital Presence: Oversee the management of OSL's digital presence, including the company website and social media channels, ensuring the brand narrative is effectively communicated.
Brand Monitoring: Monitor brand performance and reputation across various channels, adjusting strategies and initiatives as needed to maintain and enhance brand perception.
Trend Awareness: Stay updated on industry trends, consumer behavior, and competitive shifts to identify new branding opportunities and maintain OSL’s relevance in a rapidly evolving market.

Bachelor’s degree in marketing, communications, business, or a related field. A master’s degree or relevant certifications in branding/marketing is preferred.
Minimum of 7 years of experience in brand management, marketing, or a related field, with a strong understanding of the digital assets and fintech landscape.
Proven track record of developing and executing successful brand strategies that drive brand recognition and customer engagement.
Exceptional strategic thinking and analytical skills, with the ability to translate insights into actionable branding initiatives.
Strong written and verbal communication skills, capable of crafting compelling brand narratives and collaborating with diverse teams.
Demonstrated leadership abilities, with experience managing teams and cross-departmental collaborations.
Creative mindset with a passion for innovation, able to generate new ideas and drive brand evolution.
Knowledge of digital marketing tools, social media platforms, and brand monitoring techniques to enhance OSL’s visibility and impact.
Understanding of regulatory environments and compliance standards within the digital asset sector.

About OSL

Backed by Asia’s leading public fintech and digital asset company, OSL Group (863.HK), formerly known as BC Technology Group, OSL is the world’s first SFC-licensed and insured digital asset platform. Founded in 2018, OSL has an established history in the sector and is recognised by many as the leader in providing comprehensive regulated and licensed digital asset solutions.

OSL offers custody, omnibus, tokenisation and wealth management services, which deliver institutional clients in addition to professional and retail investors access to the best-in-class digital asset platform, along with a fully regulated liquidity pool. OSL’s secured and insured hot and cold wallet infrastructure also ensures the safekeeping of digital assets with timely transaction settlements.

As the digital asset industry continues to evolve, so does OSL. OSL’s simple and tailored approach compliantly navigates international clients through the evolving digital assets environment.

Average salary estimate

$140000 / YEARLY (est.)

min

max

$120000K

$160000K

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What You Should Know About Branding Lead, OSL

OSL is on the lookout for a passionate and innovative Branding Lead to amplify our reputation in the rapidly evolving digital asset world. In this exciting role, you’ll dive deep into developing and executing branding strategies that not only enhance OSL's position as a frontrunner in the fintech landscape but also resonate with our diverse audience. You will spearhead efforts in brand engagement, crafting a compelling brand identity that shines through every platform. Your responsibilities will encompass everything from establishing brand guidelines to conduct thorough market research, ensuring that we stay ahead of industry trends. Collaboration will be key, as you'll work closely with marketing, product development, and sales teams to maintain consistent messaging that aligns with our business goals. Additionally, you’ll lead the charge in developing impactful branding campaigns, constantly measuring their success while adjusting strategies along the way. Your savvy in digital presence management, particularly with our website and social media, will be crucial as we communicate our brand narrative effectively. With your exceptional background in brand management, combined with a creative impetus for innovation, you’ll be instrumental in driving OSL’s branding evolution forward. Join us in this pivotal role and help shape the future of digital assets, where your visionary thinking can pave the way for groundbreaking branding initiatives!

Frequently Asked Questions (FAQs) for Branding Lead Role at OSL

What are the main responsibilities of the Branding Lead at OSL?

The Branding Lead at OSL is responsible for developing and implementing comprehensive branding strategies that elevate the company's position in the digital asset sector. Key responsibilities include creating brand guidelines, conducting market research, collaborating with cross-functional teams, leading branding campaigns, and overseeing the management of OSL's digital presence. This role emphasizes driving brand engagement and maintaining brand consistency across all platforms, while adapting to industry trends.