Marketing Associate, CMF Sales Enablement

As a Marketing Associate with Stryker CMF Sales Enablement, your primary responsibilities will include developing impactful training resources and strategic sales tools to support the sales team. You will design and coordinate educational initiatives, manage onboarding processes for new hires, and collaborate with various internal stakeholders to optimize sales strategies and improve overall sales effectiveness.

To qualify for the Marketing Associate role at Stryker, you need a Bachelor's degree and ideally some internship experience related to sales, event planning, or healthcare. While no prior work experience is explicitly required, familiarity with educational program design and event coordination can be advantageous in this position.

The Marketing Associate contributes to sales education at Stryker by creating engaging training programs that prepare sales representatives to interact confidently with surgeons. By supporting the planning and execution of sales training events and managing logistics, you ensure that sales teams receive the knowledge and resources they need to excel in their roles.

As a Marketing Associate, you'll develop and maintain onboarding processes that help new hires acclimate to the Stryker culture and operational procedures. This process includes coordinating schedules, facilitating training sessions, and providing the necessary resources to ensure that newcomers feel competent and engaged from the very start.

A successful Marketing Associate at Stryker should possess strong communication skills, a knack for event planning, the ability to coordinate across teams, and a basic understanding of educational program design. Being proactive in identifying continual improvements in sales education and having the ability to adapt to various stakeholders will significantly contribute to your success in this role.

When answering this question, focus on your relevant experiences, such as internships or volunteer work that involved coordinating events. Highlight specific details like managing schedules, logistics, and procurement of materials to demonstrate your organizational skills.

In your response, outline a structured approach: start by assessing the needs of the sales team, identifying key learning objectives, and designing engaging content. Discuss the importance of collaboration with stakeholders to ensure that the training program aligns with business goals.

Share a specific example that highlights your problem-solving skills and ability to work collaboratively. Focus on the steps you took to resolve the issue, the result, and what you learned from the experience to show your adaptability in a team setting.

Express your passion for the healthcare industry and your interest in contributing to sales enablement. Mention Stryker’s commitment to innovation and excellence in patient care, and how this aligns with your career aspirations and values.

Discuss your method for prioritizing tasks, such as creating a list, assessing deadlines, and evaluating the impact of each task. Emphasize your organization and time management skills to demonstrate your effectiveness in handling multiple responsibilities.

Mention any relevant software or tools that facilitate training, project management, or data analysis. Speak to your experience with platforms that enhance communication and collaboration among team members, which is crucial for a Marketing Associate position.

Explain that you would establish clear goals and metrics for evaluating the effectiveness of the training. Discuss using surveys, feedback from participants, and monitoring sales performance post-training as measures of success.

Talk about creating a welcoming environment, utilizing interactive training methods, and providing mentorship opportunities. Highlight the importance of building rapport and ensuring new hires feel valued and supported throughout their onboarding experience.

Share your strategies for staying informed, whether it's through industry blogs, webinars, or networking events. Emphasize your commitment to ongoing learning and professional development, which is essential in a dynamic field like sales enablement.

Demonstrate your knowledge of common sales methodologies, explaining how understanding these frameworks can inform the design of training materials. Discuss how you would adapt content to resonate with the specific sales approach used by Stryker.