Product Evangelist

As a Product Evangelist at Sigma, you'll be responsible for crafting engaging content and demos that showcase our analytics capabilities. You'll work closely with the Solutions Engineering team to create demo assets for product launches, maintain tutorial videos for our knowledge base, and develop real-world scenario-based demos. Moreover, you'll manage our social media content, presenting Sigma’s features effectively to engage diverse audiences.

To be a successful Product Evangelist at Sigma, you should have a strong command of the Sigma platform, along with the ability to write and understand SQL queries. Prior experience in a SaaS environment and solid storytelling skills are also essential. We’re looking for someone comfortable presenting to live audiences, with good organizational skills to manage various projects effectively.

Having prior experience in SaaS or the analytics industry equips you with a foundational understanding of B2B software and customer needs. At Sigma, this knowledge allows you to create more relatable and impactful content while effectively communicating the unique value of our platform, enhancing engagement with both technical and non-technical audiences.

A Product Evangelist at Sigma will work on a variety of projects, including producing tutorial videos, designing scenario-based demos, and updating website content. You'll also create interactive demos for industry conferences, collaborate with our team to refine live booth presentations, and ensure that our social media channels are posting engaging content that highlights our products.

While not strictly necessary, familiarity with cloud data warehouses like Snowflake or Databricks is a strong plus for a Product Evangelist at Sigma. Understanding these systems helps create more compelling and credible demos that effectively showcase Sigma's integration capabilities and unique features.

In your response, focus on your passion for technology and analytics. Discuss how Sigma's innovative approach to BI resonates with your career goals and how you and Sigma align in the mission to make data accessible.

Provide a specific example where you simplified a technical topic. Focus on your thought process in understanding the audience's perspective and how you crafted your information to resonate with them.

Share an instance where you worked across different cross-functional teams. Emphasize your communication skills, the tools you used for collaboration, and the final outcome of the project.

Discuss your approach to content creation, including researching trends, gathering audience feedback, and continuously iterating on your material to improve engagement and retention.

Explain your learning strategy, whether it's through online courses, hands-on practice, or following industry trends. Share your adaptability to assure hiring managers that you are committed to growth.

Illustrate your ability to stay calm under pressure. Mention that you would acknowledge the question, clarify if needed, and either answer it directly or follow up afterwards if you don’t have the information at hand.

Discuss the importance of storytelling in making complex data relatable. Highlight how you craft narratives to illustrate the value of Sigma’s features and engage audiences effectively.

Share a situation where you gathered feedback from peers or audience members, implemented changes based on their suggestions, and how those improvements affected your presentational outcomes positively.

An effective product demo should be engaging, relevant, and targeted. Differentiate between different audience types and mention how you would adapt content to meet their distinct needs.

Describe your methods for staying current, such as subscribing to industry publications, participating in webinars, or networking with professionals. This shows your proactive approach to understanding the market landscape.