Product Marketing Intern - Summer 2025

As a Product Marketing Intern at Smartly, you will take on a variety of responsibilities aimed at supporting our media and creative solutions. This includes assisting in the development of product messaging, creating engaging content for both internal and external audiences, conducting competitive research to inform our go-to-market strategies, and helping coordinate product launches and marketing campaigns. Your role will also involve collaborating with product managers and sales teams to gather valuable feedback and monitor the performance of marketing initiatives.

To apply for the Product Marketing Intern position at Smartly, you should be a full-time rising junior, senior, or graduating student from an accredited 4-year college or university. We look for candidates with strong analytical abilities, excellent verbal and written communication skills, and a genuine passion for digital marketing and advertising technology. Familiarity with marketing tools such as Google Analytics and HubSpot would be advantageous.

During your time as a Product Marketing Intern at Smartly, you will be engaged in hands-on projects that include developing product messaging, conducting market research, and creating compelling content like case studies and pitch decks. You will also help coordinate marketing initiatives and analyze key performance metrics. A significant part of your internship will involve working on a final project which you'll present to the team, showcasing your insights and contributions.

The Product Marketing Internship at Smartly is scheduled to run approximately from June 2nd to August 7th, 2025. Interns are expected to work around 30 hours a week during this period, offering a comprehensive opportunity to gain experience in the advertising technology sector while still balancing your educational commitments.

At Smartly, we pride ourselves on fostering a diverse and inclusive workplace environment. As a multinational team of over 750 professionals from 60+ nationalities, we actively promote principles of diversity, equity, and inclusion in all our practices. As a Product Marketing Intern, you'll be a part of this vibrant culture where everyone's contributions are recognized and valued, ensuring that everyone feels respected and heard.

When answering this question, focus on your passion for marketing, the excitement of working in a creative tech company, and your desire to contribute to innovative solutions. Mention specific aspects of Smartly's approach to advertising technology that resonate with you, such as the company’s emphasis on data-driven strategies and the opportunity to work with leading global brands.

Discuss a methodical approach to competitive market research that includes identifying major competitors, analyzing their strategies, and evaluating strengths and weaknesses. Emphasize your skills in data collection and synthesis, as well as the importance of understanding industry trends to inform product marketing strategies effectively.

Share a specific example from your academic or extracurricular experiences where you played a role in a team project. Highlight your contribution, how you collaborated with others, and any challenges you overcame together to achieve a successful outcome. This demonstrates your teamwork skills, which are crucial for a fast-paced role like the Product Marketing Intern.

Discuss any relevant marketing tools you've used, like Google Analytics, HubSpot, or Canva. Provide examples of how you've utilized these tools in previous projects or internships, highlighting your analytical abilities and creativity in executing marketing strategies effectively.

Identify key performance metrics that are relevant for measuring the success of marketing initiatives, such as engagement rates, conversion rates, and return on investment (ROI). Explain how you would analyze these metrics to draw insights that can inform future marketing decisions and support go-to-market strategies.

Emphasize your openness to feedback and desire for continuous improvement. Explain how you view constructive criticism as an opportunity to learn and grow. Mention specific instances where you've acted on feedback to enhance your work or teamwork, showing that you're adaptable and keen on professional development.

Demonstrate your knowledge about Smartly by discussing its expertise in AI-powered advertising technology and its commitment to transforming ad experiences for brands. Highlight its position as an industry leader recognized for delivering exceptional results, and express how being part of such an innovative company aligns with your career goals in marketing.

Share a relevant experience where you had several tasks to juggle, outlining how you prioritized them based on urgency and importance. Detail the steps you took to manage your time effectively, ensuring all tasks were completed on schedule. This illustrates your organizational skills and ability to thrive under pressure, essential in a dynamic role like the Product Marketing Intern.

Discuss your understanding of tailoring content based on the target audience's needs and preferences. Outline your process of researching the audience, creating relevant and engaging messaging, and ensuring consistency with the company’s branding. Highlight your creativity and analytical skills in generating appealing content that drives engagement.

Articulate your aspirations in the field of marketing, specifying your interest in digital marketing and advertising technology. Explain how the experience gained as a Product Marketing Intern at Smartly could help you build foundational skills and connect with professionals in the industry. This will show your motivation and commitment to pursuing a successful career in marketing.