Principal Campaign Strategist

The Principal Campaign Strategist at Simon Data is responsible for developing and implementing data-driven marketing strategies that enhance clients' omnichannel campaigns. This includes collaborating with clients, analyzing campaign effectiveness, designing AI-driven approaches, and optimizing performance across channels like email and SMS.

Candidates applying for the Principal Campaign Strategist position at Simon Data should have at least 8 years of experience in marketing strategy or campaign management, preferably in SaaS or digital marketing. Proficiency in marketing tools, strong analytical skills, and exceptional communication abilities are also necessary.

At Simon Data, success is driven by thorough analyses, clear objectives, precise targeting, and continuous performance assessments. Our Principal Campaign Strategists leverage data insights to refine strategies and optimize clients’ marketing spend effectively.

Simon Data fosters a collaborative and innovative culture where friendly, top performers come together to succeed. The work environment encourages teamwork, personal development, and ownership of projects, enabling employees to truly excel.

Yes! At Simon Data, we offer flexible remote working options, allowing you to work from anywhere while maintaining a healthy work-life balance.

In this role, you will create highly personalized, data-driven omnichannel campaign strategies aimed at achieving clients' specific business objectives. This includes managing email, SMS, and paid media campaigns to drive measurable results.

Simon Data provides a professional development stipend to its employees, encouraging ongoing learning and growth. We believe that supported team members lead to innovative ideas and strategies that benefit our clients.

Begin by emphasizing your data analysis approach, demonstrating how you would assess previous campaign performance and identify areas for improvement. Mention your strengths in creating tailored strategies based on client goals, and be prepared to discuss specific tools you would leverage.

Share your background in developing targeted campaigns for email, SMS, and paid media. Illustrate your process of audience segmentation, your analytical insights from data, and how these elements combine to enhance personalization and client satisfaction.

Discuss specific KPIs that matter most to you and your clients, like engagement rates and ROI. Provide examples of how you've set targets and measured achievements in past roles, showcasing your strategic mindset.

Select a relevant example that highlights your problem-solving skills. Detail the issue, your analytical assessment, the steps you took to address the challenge, and the ultimate positive outcome for the campaign.

Emphasize that data is the foundation of any effective campaign strategy. Discuss how you leverage analytics to derive insights on customer behaviors and preferences, and how you incorporate these insights into your planning.

Talk about the resources you rely on, such as industry publications, webinars, and professional networks. Explain how staying informed allows you to integrate innovative solutions and technologies into your campaign strategies.

Outline your method for establishing control and test groups, the metrics you consider, and how you interpret the results. Stress the importance of A/B testing in optimizing engagement and driving better performance outcomes.

Discuss your organizational strategies, such as using project management tools, setting clear deadlines, prioritizing tasks, and effective delegation. Share your experience in juggling several projects while remaining focused on client goals.

Provide a specific instance where you simplified a complex strategy into digestible insights for non-technical stakeholders. Highlight your communication techniques and the positive feedback that resulted from your approach.

Express your admiration for Simon Data's approach to leveraging data for client success. Mention the alignment of your professional goals with the company's values and how your skills and experiences complement the role.