Demand Generation Strategist - job 1 of 2

SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google.• *Only U.S. based candidates will be considered as we are not currently hiring internationally*• Job Summary:The Demand Generation Strategist will report to the Direct of Demand Generation and lead the demand gen efforts for a small portfolio of clients. In this role, you will be responsible for translating and executing high-level digital strategies from our account strategy team into robust and compelling outcomes for our clients—generating demand and qualified leads for our clients’ products and services. You will play a lead role in the client's pipeline creation and revenue generation. As such, you are expected to have well-rounded, expert-level demand generation skills beyond inbound marketing. You will work closely with the SmartBug account strategist and other cross-functional teams to ensure alignment with overall business objectives.As a Demand Generation Strategist, you will be measured on delivering the following:Client satisfaction (results, retention, awards, reviews, referenceable clients)Customer growth and SmartBug profitability on your clientsSetting and achieving SMART clientgoalsTimely delivery of servicesIndividual utilization rates that meet companygoalsKey Responsibil• ities:Client S• uccessDevelop and execute a demand generation strategy for clients that meets their stated business goals—demonstrating ROI for your clients should be your Nort• h StarEnsure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directory—your clients should be happy to be a ref• erenceDeliver consistent, world-class quality across all demand generation strategies and implement• ationsHave a strong understanding of strategic opportunities to expand retainer scope and present ideas to the account stra• tegistAssist the Director of Specialty Strategy and the Director of Service Strategy to ensure new services represent the voice of the cu• stomerStay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ demand-generation strategies remain cutting-edge and eff• ectiveStrategy Development and Ex• ecutionWork with account strategist team to develop value-based goals for our clients, with a heavy emphasis on how demand can be generated for the client’s product/service (i.e. pipeline generation)Expert understanding of demand generation strategies and tactics, included but not limited to ideal customer profiles, buyer personas, inbound marketing, content marketing and syndication, conversion rate optimization, event marketing, social media, conversational marketing, influencer marketing, account-based marketing, lead nurturing, paid media; all features within HubSpot Marketing Hub and Content Hub—not just inbound marketing and/or HubSpot meth• odologyIdentify ideal customer profiles, target audiences and buyer personas to inform strategic recommen• dationsCraft and execute multi-channel digital campaigns to generate leads and drive• demandConduct conversion rate optimization (CRO) audits and experiments to increase lead gen• erationImplement lead nurturing strategies to engage leads throughout the buyer’s journey; work closely with a SmartBug technologist to build automation in• HubSpotUnderstanding of account-based marketing strategies and implementation within the HubSpot p• latformUnderstanding of third-party digital tools and how they integrate with HubSpot for the purposes of recommending str• ategiesWork with SmartBug technologists to optimize client’s Marketing Hub instances as well as execute the strategy in HubSpotCreate a compelling and engaging content strategy to attract, educate, engage, and convert potential cu• stomersReporting and A• nalyticsRegularly assess and report on the impact of demand generation efforts—remember, ROI is the North StarProvide monthly reports, quarterly business reviews (QBRs), and additional strategic recommendations based on a strong understanding of performa• nce dataDeliver• y ProcessWork with internal SmartBug team to ensure quality work is delivered t• o clientsEnsure you create and follow processes that result in differentiated client results an• d qualitySmartBug Sales and Marketi• ng SupportCollaborate with the SmartBug sales team to develop tailored strategies to prospectsAssist SmartBug sales reps in delivering recommendations during sales callsParticipate in the company's content, thought-leadership, and organic social programsRe• quirements:Bachelor’s degree in Marketing, Business Administration, Communications, or a rel• ated field.Minimum of 5 years of experience in demand generation strategy and• execution.Proven experience with HubSpot Marketing Hub and a deep understanding of the HubSpot• ecosystem.Deep knowledge of demand gen strategies outside of inbound• marketing.Experience with additional digital tools (Google Ads, WordPress, Social Posting and Monitor• ing, etc.).Experience in setting and achieving annual and quarterly goals f• or clients.Demonstrated ability to build and maintain a positive and productive team spirit without sacrificing client goals and adhering to Smart• Bug values.Strong interperso• nal skills.Demonstrated ability to ensure high client satisfaction and retention and achieve demand generation, lead generation and• ROI goals.Exceptional communication and presentat• ion skills.High level of organization, attention to detail, and the ability to manage multiplepriorities.WHAT WE OF• FER - PERKS!Annual Salary between $70,000 -• $90,000 DOEHealth insurance with company• contributionPaid maternity and pat• ernity leaveP• aid vacationP• aid time offUnlimit• ed sick time4-week paid sabbatical every 5 years o• f employmentMonthly remote wo• rk allowance401(k) with emplo• yer matchingFlexible s• pending planCompany-funded short-term disability and li• fe insuranceLong-ter• m disabilityAnnual leadership conference, Smar• tBug PaloozaTraining budget