Senior Creative Strategist

As a Senior Creative Strategist at Hambi Media, your responsibilities will include developing and executing performance creative strategies for social media, particularly on Meta. You'll conceptualize campaigns that involve UGC, high-production ads, and motion graphics, while utilizing analytical skills to derive insights from creative data to optimize ad performance. Collaboration with cross-functional teams is also key to ensure integrated and effective campaigns.

To qualify for the Senior Creative Strategist role at Hambi Media, you should have at least 3 years of experience in creative strategy or social media marketing, preferably in an agency setting. A strong analytical background, excellent communication skills, and familiarity with performance marketing principles are essential. Experience in D2C or e-commerce advertising would be a significant advantage.

Key skills for a Senior Creative Strategist at Hambi Media include creativity, analytical ability, strong communication, project management, and a deep understanding of digital marketing platforms like Meta. The role also requires attention to detail and the ability to build long-term relationships with clients, along with a proactive and entrepreneurial mindset.

At Hambi Media, the culture is vibrant and happiness-driven. You'll be part of a world-class team made up of motivated individuals who thrive in a fast-paced startup environment. There's a strong focus on collaboration, personal development, and team building, with plenty of opportunities to innovate and contribute positively to the creative strategies we implement for our clients.

As a Senior Creative Strategist at Hambi Media, you will enjoy several benefits, including 27 days of paid holiday, private health schemes, and opportunities for career progression in a rapidly growing agency. You’ll also have access to structured training programs and flexible working options, allowing you to maintain a healthy work-life balance.

To develop performance creative strategies, I start by understanding the client’s business objectives and target audience. Then, I brainstorm ideas that align with these goals. I ensure that my creative concepts are data-informed, using analytics to drive my decisions. Collaboration with the marketing and design teams is crucial to refining ideas and executing them effectively.

My process for analyzing creative data involves first gathering insights from various campaigns and ad sets. I look at both soft and hard metrics to assess what resonates with audiences. Then, I use this data to identify trends, strengths, and areas for improvement, formulating actionable recommendations to enhance future campaigns.

I have extensive experience with various creative formats, including user-generated content (UGC), high-production video ads, motion graphics, and static design ads. My goal is always to choose formats that best align with the client's brand and campaign objectives, ensuring maximum engagement and conversion.

Quality assurance in my creative deliverables starts with setting clear expectations and thorough project briefs. I engage in regular check-ins with the production team and conduct reviews at different stages of the project to ensure alignment with the initial vision. Feedback loops and adjustments based on peer and client reviews help maintain the highest quality of work.

My experience with client collaboration is extensive. I believe in establishing open lines of communication and setting collaborative processes early on. During meetings, I encourage constructive feedback, making my clients feel involved in the creative process. This transparency helps in fostering long-term relationships and consistently delivering work that exceeds expectations.

I keep up with industry trends by attending webinars, following key thought leaders on social media, and subscribing to marketing newsletters and journals. I also participate in relevant forums and collaborate with colleagues to share insights. This proactive approach ensures that my strategies remain innovative and relevant.

To optimize ad performance on Meta, I analyze campaign performance data regularly to identify what works best. I test various creative elements like visuals, copy, and call-to-action buttons, continually refining through A/B testing. This allows me to make informed decisions to improve engagement and conversion rates, ensuring our campaigns achieve client objectives.

In a previous role, I managed a project that faced tight deadlines and client expectations. To handle it effectively, I prioritized tasks, delegated responsibilities to team members, and maintained continuous communication with the client. This approach ensured we met deadlines without compromising quality, ultimately resulting in a successful campaign launch.

I incorporate consumer insights by conducting thorough market research and audience analysis. I gather feedback through surveys, social listening, and analyzing past campaign data to understand what resonates with our target audience. This intelligence directly informs my creative strategies, enabling me to craft content that truly connects with consumers.

I believe my strong analytical mindset, creativity, and proactive approach make me a strong candidate for the Senior Creative Strategist position. Additionally, my exceptional communication and leadership skills enable me to build effective teams and client relationships. I’m passionate about pushing creative boundaries and achieving performance-driven results.