Creative Strategist

As a Creative Strategist at Hambi Media, your responsibilities will encompass developing and executing creative strategies for social media, especially for Meta and TikTok ad campaigns. You'll be creating innovative concepts, optimizing ad performance, handling data analysis to derive actionable insights for our D2C clients, and collaborating with cross-functional teams to create integrated campaigns that really shine.

To be considered for the Creative Strategist position at Hambi Media, candidates should have at least 3 years of experience in creative strategy or social media marketing within an agency context. You should possess strong analytical skills, a proven track record of developing successful campaigns, and excellent communication abilities to articulate your ideas clearly to clients and teams.

Hambi Media is dedicated to fostering a growth-oriented environment for its team members. In your role as a Creative Strategist, you'll have access to structured training and development programs, opportunities to progress quickly in your career, and a culture that values creativity and teamwork. Regular team-building activities also ensure that the work environment is engaging and collaborative.

Hambi Media prides itself on a fun and happiness-driven culture where creativity thrives. As a Creative Strategist, you will be part of an A-player team that values collaboration, celebrates successes, and encourages a proactive approach. With flexible working options and opportunities to work from our beautiful London office or remotely, you'll find that we truly care about work-life balance.

In your role as a Creative Strategist, you will work with a diverse portfolio of D2C brands across various niches and continents. Hambi Media has developed strong partnerships with companies like The Essence Vault, Hairburst, and many more, making this a fantastic opportunity to showcase your creativity and strategic insights in a vibrant environment.

Data analysis is crucial in my role as a Creative Strategist. My approach involves first understanding campaign goals and key performance indicators (KPIs), then diving into the metrics post-launch to evaluate what creative elements are resonating with the audience. I utilize tools for tracking performance on Meta and TikTok, interpret this data to uncover trends, and use those insights to drive my recommendations effectively.

Absolutely! My creative process starts with a brainstorming session where I discuss objectives with the team and sketch initial ideas. Then, I create rough drafts or mock-ups of my concepts, followed by team feedback. Finally, I refine these ideas using insights from market research and consumer behavior studies to ensure they align with our client’s goals before we move to production.

Time management is key when handling multiple projects. I prioritize tasks based on deadlines and the impact of the projects, using project management tools to keep track of progress. Regular check-ins with the team help to ensure alignment and timely delivery while maintaining high-quality standards across all deliverables.

I find it effective to continuously A/B test different creative elements such as visuals, messaging, and formats. By analyzing audience engagement and conversion metrics, I iterate on high-performing assets while eliminating those that underperform. Staying updated on industry trends also inspires new ideas that resonate with the target audience.

Aligning with client brand guidelines is fundamental to my work. I always start by thoroughly reviewing any existing brand documents, including tone, style guides, and previous campaign materials. Collaboration with account managers and regular feedback from clients throughout the creative process allows us to align our strategy with their brand vision.

There was a campaign where the initial engagement rates were lower than anticipated. I learned the importance of detailed audience segmentation. By revisiting our targeting strategy and experimenting with new creative concepts, we were able to pivot and ultimately improve our performance. This taught me to always remain flexible and learn from every setback.

I keep myself updated by following industry blogs, attending webinars, and participating in networking events. Additionally, subscribing to relevant newsletters and leveraging insights from data analytics tools continuously feed my understanding of evolving trends and consumer preferences, which I then incorporate into my creative strategy.

Collaboration is at the heart of my creative process. I believe that the best ideas come from diverse perspectives. Working closely with cross-functional teams, including designers and account managers, ensures that all campaign aspects are cohesive and strategically sound, allowing us to create truly integrated solutions that drive results.

Receiving constructive feedback is invaluable for improvement. I approach it with an open mind, seeking to understand the client's perspective fully. By engaging them in a dialogue, I clarify their concerns and discuss how we can adapt the campaign accordingly. This collaborative approach often leads to better outcomes and strengthens the client relationship.

What truly motivates me is the thrill of translating data insights into impactful creative that drives results for our clients. Seeing a campaign come to life and watching it resonate with audiences is incredibly rewarding. I thrive on the challenge of problem-solving and pushing creative boundaries to achieve exceptional outcomes.