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Associate Media Buyer Job at SoFi in San Francisco

Content Summary: Associate Media Buyer at San Francisco, for SoFiEmployee Applicant Privacy NoticeWho we are:Shape a brighter financial future with us.Together with our members, we're changing the way people think about and interact with personal finance.We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.The roleWe are looking for an Associate Media Buyer to join our Media team and help grow the in-house media capabilities for our rapidly growing brand. As the Associate Media Buyer, you will be responsible for supporting the media execution across our linear TV, audio, and some digital media buys while identifying opportunities for workflow efficiency. This role is a first line of communication with our external media vendors, but it will also be partnering closely with our creative studios, accounting/legal teams, and product marketing leads to ensure our media operations are running effectively across a variety of business lines. We are looking for someone who is results-oriented, entrepreneurial, and a creative problem solver.What you'll do:Support our Media Buyers and Media Strategists in TV (both Linear and CTV) and Audio media buy execution and stewardship for multiple SoFi products• Build and negotiate media schedules/proposals with external vendors• Manage and report on pre/post-logs on a consistent basis• Grow and retain strong, significant relationships with networks through daily interactions via email, phone, and in-person.• Assist in development of planning research and media packages that deliver product KPIs by leveraging key marketplace insights and aggressive buying optimizations.• Assist in the management of creative traffic logs/instructions, network clearance, and bonus media element production• Manage individual budgets, billing and invoicing process, and establishing new vendors within internal payment system• Route media contracts for legal approval through internal systems• Retrieve order confirmations and maintain digital filing systems for contracts• Help build integrated programs across brand and acquisition to reach our target with a variety of product messagingWhat you'll need:• 2+ years experience in media planning and buying in an agency environment• Experience in traditional media required and digital media a plus• Candidates should have a basic understanding of media math (ratings, HUT/PUT, CPM, CPP, etc.)• Strong verbal, written communication skills, including demonstrated track record in managing projects• Strong quantitative and analytical skills• Desire to work in a fast paced, entrepreneurial environment• Proficient with Google and Microsoft product suites (Google Sheets, Excel, Powerpoint/Slides, and Docs)• Working knowledge of MediaOcean or equivalent media buying software (preferred but not required)• Knowledge of financial services / personal finance a plus• Passionate and naturally curious about the TV landscape and holistic media industry trendsCompensation and BenefitsThe base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.Internal EmployeesIf you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

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What You Should Know About Associate Media Buyer Job at SoFi in San Francisco, SoFi

Are you ready to kickstart your career in the media world? Join SoFi in sunny San Francisco as an Associate Media Buyer! We are a forward-thinking financial services company that’s transforming the way our members manage their personal finance. In this role, you’ll dive into media buying across various platforms like linear TV, audio, and digital media. You will work closely with our Media Buyers and Media Strategists to execute creative campaigns that resonate with audiences while building valuable relationships with our media vendors. If you’re someone who thrives in a dynamic environment and has a knack for numbers, you’ll find the perfect blend of creativity and analytics here. Your responsibilities will include negotiating media schedules, managing budgets, and ensuring our media operations run smoothly. You’ll also help with planning research that aligns with product KPIs, all while growing your own knowledge and skill set. With a strong focus on teamwork, you’ll collaborate with various internal teams, from creative studios to product marketing, making a tangible impact on SoFi's outreach efforts. If you have at least two years of media planning experience and possess an analytical mindset, we want to hear from you! Join us at SoFi, where together we shape a brighter financial future for our members.

Frequently Asked Questions (FAQs) for Associate Media Buyer Job at SoFi in San Francisco Role at SoFi
What are the responsibilities of an Associate Media Buyer at SoFi?

As an Associate Media Buyer at SoFi, your key responsibilities include supporting media execution across linear TV, audio, and digital media buys, negotiating media schedules with external vendors, managing budgets, and reporting on media performance. You’ll play a vital role in building relationships with media networks and assisting in creative traffic management, ensuring that all media operations run smoothly and effectively.

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What qualifications do I need to be an Associate Media Buyer with SoFi?

To qualify for the Associate Media Buyer position at SoFi, you should have a minimum of 2 years experience in media planning and buying within an agency environment. Familiarity with traditional media is required, while knowledge of digital media is a plus. Additionally, proficiency in media math, strong communication skills, and a passion for the TV and media landscape are essential for success in this role.

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How does the Associate Media Buyer position at SoFi affect career development?

The Associate Media Buyer role at SoFi is designed to enhance your career trajectory in media planning and execution. By working on diverse projects, you’ll gain invaluable experience in media operations, strategy, and analytics, making you a well-rounded professional. Plus, you’ll have the opportunity to collaborate with various departments, expanding your industry network and skills.

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What kind of work environment can an Associate Media Buyer expect at SoFi?

At SoFi, the work environment is fast-paced and entrepreneurial, ideal for individuals who thrive on creativity and problem-solving. As an Associate Media Buyer, you’ll be part of a collaborative team that values your input, encourages innovation, and supports your professional growth within the financial services sector.

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What tools and software will I use as an Associate Media Buyer at SoFi?

As an Associate Media Buyer at SoFi, you'll utilize various tools and software, including Google and Microsoft product suites for reporting and data management. Familiarity with MediaOcean or equivalent media buying software is preferred, as well as basic knowledge of analytics and performance tracking tools essential for media stewardship.

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Common Interview Questions for Associate Media Buyer Job at SoFi in San Francisco
Can you describe your experience with media buying?

When answering this question, focus on specific experiences where you negotiated media buys or managed campaigns. Highlight any measurable successes, such as increased engagement or exceeded KPIs, and emphasize your ability to build relationships with media vendors.

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How do you stay updated with trends in the media industry?

To answer effectively, discuss your methods for staying informed, such as following industry publications, attending workshops, or participating in webinars. Mention any specific resources you find valuable to understand the evolving landscape and how you apply that knowledge to your work.

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What strategies do you use for budget management in media buying?

When discussing budget management strategies, provide examples of how you allocate resources effectively, track spending, and adjust plans based on performance analytics. Highlight your attention to detail and ability to optimize campaigns to stay within budget while achieving desired outcomes.

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How do you approach vendor negotiation?

In your response, include your negotiation techniques, such as researching vendor rates and market conditions to make informed decisions. Share a specific example demonstrating your negotiation skills, emphasizing the resultant benefits to your organization.

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What role does teamwork play in your work as a media buyer?

Highlight how collaboration is essential in media buying, especially when working with creative teams and strategic partners. Provide examples of successful projects that required teamwork and how your interpersonal skills contributed to the effectiveness of those collaborations.

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How do you measure the success of a media campaign?

Discuss the metrics you consider crucial for evaluating a media campaign's success, such as impressions, engagement rates, or ROI. Share an example of a campaign you ran, how you assessed its effectiveness, and any adjustments you made based on the data.

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What experience do you have with digital media platforms?

Talk about any work you’ve done with digital media platforms, detailing your understanding of their analytics tools and performance metrics. Share how this experience aligns with the responsibilities you’ll undertake as an Associate Media Buyer at SoFi.

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Explain how you would manage multiple media campaigns simultaneously.

Demonstrate your organizational skills and ability to prioritize tasks. Share your approach to project management, including any tools you use to track progress and communicate with team members to ensure all campaigns run smoothly.

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How do you handle conflicts with vendors or team members?

Address your conflict resolution strategies, emphasizing open communication and collaboration. Provide an example where you successfully resolved a disagreement, underscoring your commitment to maintaining strong professional relationships.

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What excites you about the Associate Media Buyer role at SoFi?

Share your motivations for applying to this role. Discuss your interest in the financial services industry, the opportunity for creativity within the position, and your eagerness to contribute to SoFi's mission of shaping a brighter financial future.

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SoFi helps people achieve financial independence to realize their ambitions.

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Full-time, on-site
DATE POSTED
December 19, 2024

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