Brand & Content Storyteller

As the Brand & Content Storyteller at Solvd Inc., you will be responsible for crafting impactful content that conveys our brand story across various formats. This includes creating long-form content like blogs and reports as well as campaign messaging and multimedia storytelling. You'll collaborate with the Brand and Growth Marketing teams to ensure a cohesive brand voice, develop thought leadership content, and optimize messaging for different channels, all while simplifying complex ideas into engaging narratives.

To qualify for the Brand & Content Storyteller position at Solvd Inc., you'll need a Bachelor's Degree along with at least 6 years of experience in content marketing or brand storytelling, particularly in B2B and enterprise contexts. Your portfolio should showcase a variety of storytelling formats, demonstrating your ability to write engaging and clear content tailored for diverse audiences.

The Brand & Content Storyteller plays a pivotal role in Solvd Inc.’s marketing strategy by aligning storytelling efforts with broader marketing objectives. By crafting high-quality content that enhances brand positioning and drives thought leadership, you help establish Solvd as an industry leader. Your work will support various campaigns, ensuring all content is optimized for performance across channels and aligns with the company's mission and vision.

In your role as a Brand & Content Storyteller at Solvd Inc., you will create a wide array of content types. This includes long-form articles, white papers, marketing copy, and multimedia storytelling pieces such as video scripts. Your ability to translate complex topics into engaging narratives will be crucial in resonating with our B2B and enterprise audiences, ensuring our messaging is always clear and impactful.

At Solvd Inc., the company culture is built on collaboration, transparency, and proactiveness, particularly in the marketing team. As a Brand & Content Storyteller, you will find a supportive environment where cross-functional teamwork is encouraged. Creativity is valued, and you will have the freedom to explore innovative storytelling approaches while being part of a dynamic team that is passionate about brand storytelling and audience engagement.

In responding to this question, provide specific examples of B2B content you’ve created in the past, mentioning the formats and topics. Highlight how your writing has helped address client needs or influenced business outcomes, conveying your understanding of B2B audiences.

When answering this, discuss strategies you employ, such as using storytelling techniques, varying sentence structure, and breaking down complex ideas into simple formats. Share examples of how you've successfully made content more relatable or engaging.

Discuss your approach to keyword research, on-page SEO techniques, and content structuring. Provide insights into measuring content performance and how you adapt content based on data analytics.

Use a specific example to demonstrate your thought process in breaking down complex information. Highlight how you identified key points and communicated them effectively to your audience, and what the outcome was.

Share examples of successful collaborations with different teams, showing your ability to listen, understand varying perspectives, and integrate feedback effectively into your storytelling approach.

Articulate your understanding of storytelling as a vital component of marketing that humanizes brands and fosters connections with the audience. Provide examples of how good storytelling can differentiate a brand in the competitive landscape.

Detail a campaign you led, emphasizing your role, the content formats used, the target audience, and the measurable results (e.g., engagement metrics, leads generated) that demonstrate its success.

Discuss the methods you use to keep informed about industry trends, whether through following specific publications, online courses, webinars, or networking. Explain how you integrate this knowledge into your content creation process.

Explain your approach to receiving feedback graciously and your process for incorporating revisions into your work. Highlight a specific instance where feedback improved your content.

Mention the specific tools you are familiar with for content creation, management, and analytics, and explain how these tools have helped streamline your content workflow and enhance collaboration.