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Account Executive - SMB

At Sonder, we believe that every person deserves to feel safe, supported, and empowered to be at their best - wherever they are. That’s why we’re redefining workplace health, safety, and wellbeing through a seamless blend of technology and human expertise. Sonder’s mobile platform provides 24/7, real-time support from a dedicated team of safety, medical, and mental health professionals - ensuring that our members receive immediate care when they need it most. In critical situations, we go beyond digital support, offering on-the-ground assistance to manage time-sensitive incidents.

By harnessing real-time insights, we enable organisations to take proactive steps toward a healthier, safer future, which leads directly to tangible bottom-line business outcomes.

An Exciting Time to Join Sonder!

Since our founding in 2017, Sonder has experienced rapid growth, expanding operations across Australia, New Zealand, and the UK. Backed by Australia’s leading venture capital firms, Seek and Blackbird, we are well-capitalised and on a mission to scale globally, partnering with corporations, educational institutions, and government agencies to transform workplace wellbeing at scale.

Our impact and scale:

  • 1,000,000+ members across multiple countries
  • 200+ team members, plus an extensive network of on-the-ground responders

If you’re passionate about using technology and human expertise to drive meaningful change, join us in shaping the future of workplace wellbeing!

About the role

As an Account Executive - SMB,  you will play a pivotal role in driving our growth across Australia by acquiring small-to-medium business customers (0-250 employees). You’ll own the full sales cycle—from prospecting and qualifying leads to negotiating and closing deals. Your ability to understand customer pain points, present tailored solutions, and build lasting relationships will be key to your success. 

You’ll need to be highly adaptable, resilient, and results-driven, with a passion for making a real impact.

What you’ll be doing

  • Drive revenue growth by managing the full sales cycle, from prospecting to closing deals, within the SMB territory.
  • Consistently exceed sales targets by identifying opportunities, building strong pipelines, and converting leads into long-term customers.
  • Lead negotiations with key decision-makers, confidently handling pricing discussions and securing agreements that drive mutual value.
  • Build lasting relationships with potential buyers, positioning Sonder as a trusted partner in workplace wellbeing.
  • Deliver compelling insights that challenge conventional thinking and inspire businesses to take action in supporting their employees' mental health.

Who are we looking for?

The ideal candidate has a growth mindset and is passionate, self-motivated, and takes pride in producing high-quality work every day. Above all else, you - the ideal candidate - will embody the Sonder values and love working in a fast-paced, dynamic workplace.

What you bring to the team;

  • 1-2  years full cycle sales experience with a proven track record of success. 
  • Experience of selling in the health, HR - tech, or health-tech space would be an advantage. 
  • SaaS experience is also highly desirable.
  • Experience of MEDDPICC (or similar methodology, e.g. SPICED) 

Why join Sonder?

At Sonder, we thrive in a fast-paced, high-performance environment with a strong commitment to our people. Our team is a collaborative, vibrant group of passionate professionals, dedicated to making a real impact on people’s lives every day.

  • Hybrid and flexible working environment. Enjoy the perfect balance of in-office collaboration and work from home flexibility, empowering you to optimise your productivity and work-life balance.
  • Gain free access to the Sonder app for you and your family, offering 24/7 on-demand support for health, wellbeing, and safety.
  • $1000 annual contribution as part of your development plan + 2 days of study leave
  • Paid parental leave with an attractive return to work policy, 12 weeks for Primary Carers and 4 weeks for Secondary Carers, plus our Primary Carers return to work at 80% for the first 3 months at full pay.
  • Participate in our Employee Share Option Plan (ESOP) for you to be a part of Sonder’s success. 
  • Salary packaging novated leasing.
  • ​​Access $250 annually to fund to invest in your wellbeing, empowering you to choose the support that best fits your needs.
  • Free coffee on Tuesdays and catered lunch on Thursdays.
  • Team social fund to connect with your team, plus monthly company wide social events. 
  • Dog-friendly office. 
  • Volunteer leave. 2 days per year to participate in meaningful causes and contribute back to the community.

Check out our life page for more info - https://www.linkedin.com/company/sondersafe/life/

Sonder is committed to creating an inclusive and diverse workplace for everyone. We offer equal opportunities to all, regardless of race, gender, age, disability, political beliefs, sexual orientation, or any protected status. All qualified applicants are encouraged to apply and join us in fostering a respectful and empowering environment.

Due to the nature of our industry, all Sonder employees are required to complete a National Police Check and WWCC



Average salary estimate

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What You Should Know About Account Executive - SMB, Sonder.io

At Sonder, we believe in making a real difference, and as an Account Executive - SMB in our Waterloo, Sydney office, you’ll be a crucial part of this mission. Our company is reshaping workplace health and wellbeing, providing 24/7 support and ensuring that employees everywhere can thrive, both mentally and physically. In this role, you’ll be responsible for driving growth by engaging small-to-medium businesses, helping them understand how our seamless blend of technology and expertise can improve their workplace culture. You will own the entire sales cycle, from prospecting to closing, and your talent for understanding customer pain points will enable you to present tailored solutions that resonate. We're looking for someone who's results-driven and passionate about making a tangible impact by building lasting relationships with potential clients. With a vibrant and dynamic team behind you, and a workplace culture that promotes flexibility, collaboration, and personal development, you'll not only meet but exceed sales targets while enjoying a great work-life balance. If you're ready for an exciting challenge at a rapidly growing company backed by top-tier venture capital, we invite you to take this opportunity to help redefine workplace wellbeing with Sonder!

Frequently Asked Questions (FAQs) for Account Executive - SMB Role at Sonder.io
What are the main responsibilities of the Account Executive - SMB at Sonder?

As an Account Executive - SMB at Sonder, your main responsibilities will include managing the complete sales cycle from prospecting to closing deals within the small-to-medium business segment. You'll focus on identifying opportunities, building strong customer pipelines, leading negotiations, and delivering compelling insights to inspire businesses to support their employees' mental health.

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What qualifications are required for the Account Executive - SMB role at Sonder?

To excel as an Account Executive - SMB at Sonder, candidates should possess 1-2 years of full-cycle sales experience with a solid track record of success. Experience in health, HR-tech, or health-tech is advantageous, and familiarity with SaaS environments will give candidates an edge. A background in sales methodologies like MEDDPICC is also beneficial.

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What does the sales cycle look like for the Account Executive - SMB at Sonder?

The sales cycle for the Account Executive - SMB at Sonder entails starting with prospecting potential clients, qualifying leads, crafting tailored presentations based on customer needs, negotiating terms with key decision-makers, and closing deals. Your goal is to convert leads into long-term partnerships and ensure exceptional customer satisfaction.

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How does Sonder support the professional development of its Account Executives?

Sonder is committed to the growth of its employees, offering a $1000 annual contribution for development, along with two days of study leave. This allows our Account Executives to invest in their skills and knowledge, keeping them at the forefront of the industry.

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What is the company culture like at Sonder for Account Executives?

The company culture at Sonder is collaborative and vibrant, designed to empower its employees. With a flexible hybrid working environment, team social events, and a focus on wellbeing, employees enjoy a supportive atmosphere where they can thrive both personally and professionally.

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Common Interview Questions for Account Executive - SMB
Can you describe your experience with full-cycle sales?

In your answer, focus on specific examples where you've managed the sales process from lead generation to closing. Highlight any metrics that showcase your success, demonstrating how your approach has evolved over time.

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How do you approach building relationships with potential clients?

Discuss your strategy for establishing trust and rapport. You might mention techniques such as active listening, personalizing communication, and demonstrating value through tailored solutions.

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What strategies do you use to meet or exceed sales targets?

Talk about the methods you apply to stay organized, such as maintaining a clear pipeline and regular follow-ups. Share specific tactics you've used in past roles that helped you not only meet but surpass your sales goals.

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How do you handle objections during a sales pitch?

Provide examples of how you've effectively turned objections into opportunities. Highlight your ability to listen, address concerns positively, and reinforce the value of your solution.

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What’s your experience with SaaS products?

Share your familiarity with SaaS sales, emphasizing any specific products you've sold. Explain how your understanding of the technology contributes to a stronger pitch and solution-oriented conversations.

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Can you give an example of a successful negotiation you’ve led?

Frame your answer with a specific instance, focusing on the key factors that led to a successful outcome, such as understanding the client's needs, proposing win-win solutions, and following through on commitments.

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Why do you want to join Sonder as an Account Executive - SMB?

Articulate your passion for workplace wellbeing and how it intersects with your career path. Discuss your alignment with Sonder's mission and values, and express your eagerness to contribute to a company that's making a meaningful impact.

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How do you prioritize your accounts and tasks?

Describe your framework for prioritization, whether based on potential revenue, relationship history, or urgency. Mention time management tools or strategies that keep you focused and efficient.

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What do you think are the main challenges facing SMBs in terms of workplace wellbeing?

Provide insights into common hurdles such as budget constraints, lack of awareness about wellbeing solutions, or employee engagement. Suggest how Sonder can uniquely address these challenges.

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How do you stay updated on industry trends relevant to workplace health and wellbeing?

Discuss your methods for staying informed, such as attending industry conferences, reading relevant publications, or participating in online forums. This illustrates your commitment to professional growth and understanding market dynamics.

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Sonder is revolutionizing hospitality through innovative, tech-powered service and inspiring, thoughtfully designed accommodations combined into one seamlessly managed experience. Officially launched in 2014 and headquartered in San Francisco, Son...

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Full-time, hybrid
DATE POSTED
March 13, 2025

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