Specialist, Digital Marketing & Strategy (Brands)

Job Summary:

Title: Specialist, Digital Marketing & Strategy (Brands)

Location: New York, NY (Full-Time, On-Site)

The Role:

Roc Nation, a Live Nation joint venture, is seeking a Specialist, Digital Marketing & Strategy. The Digital Marketing Specialist is responsible for the functional and operational success of all brand digital channels and reports directly to the Director, Digital Marketing & Strategy. This individual should be a data-driven, performance-oriented marketer comfortable with owning operationally-based digital marketing efforts. Working cross-functionally, the DMS will facilitate omni-channel success that drives LTV for clients.

Responsibilities:

• Facilitate operational success of the digital marketing strategy to achieve desired KPIs across all channels (including Social, Search, Display and Influencer Strategy)
• Own the day-to-day management of digital marketing channels, including social and web
• Proactively map social media calendars, initiatives and events, and develop supporting plans
• Create and edit advertising and social media copy, newsletter and web page layouts
• Own brand content management and assist in creating editorial stories and opportunities
• Point-of-contact for client KPIs and analytics; providing recommendations on performance
• Point-of-contact for digital agency and vendor relationships
• Facilitate end-to-end campaign planning, partnering with Brand stakeholders, creative, data science, and 3rd parties to ensure that strategic plans are delivered against KPIs
• Schedule social media content using Sprinklr Publishing suite
• Establish and sustain day-to-day community management, maintenance and digital content

Qualifications:

• BA/BS degree in Business, Communications, Marketing or equivalent
• Minimum 2 years of related digital experience in a marketing, analyst or agency capacity
• Experience developing, planning, launching and analyzing digital campaigns and marketing plans
• Familiarity with design suites including Photoshop, Illustrator, Canva
• Comfortable working with MAC OSX and strong knowledge of MS Office software & Google Apps
• Social media/advertising copywriting skills are a must
• Excellent project management and prioritization skills with attention to detail
• Ability to track, analyze, and report on campaign metrics to guide improvements of future campaigns
• Hands on experience working with social media management tools, including Sprinklr
• Passion for luxury goods, premium spirits and champagne, lifestyle and nightlife
• Some travel required (<10%)
• Availability to work remotely on weekends and holidays, as required

Bonus (Tech) Skills ++:

• Create basic web content using front-end code in HTML, CSS, occasional JS.
• Strong understanding of SEO best practices, keyword research and Google Analytics
• Managing/creating websites using various CMS/ platforms (WordPress, Shopify, GoDaddy, etc.)
• Experience with Paid Media setup and management (social, display, search, cctv, etc.) 

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note – Roc Nation benefits and policies differ from Live Nation.

New York City Hiring Range*: $60,000 - $70,000

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position from New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.