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Marketing Analyst, US Client Marketing, Community - job 1 of 6

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on developing new partnerships and deepening relationships with established Issuers, Group Service Providers, and Processors.As part of the U.S. Marketing Services team, the Marketing Coordinator, Business Development, U.S. Client Marketing Community Issuers, Group Service Providers, and Processors will support the development, sell-in and program management of client programs that optimize the use of Visa marketing platforms/initiatives.This Coordinator is responsible for supporting partnership relationships with Visa’s issuer, processor and group service provider clients, and building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on business development efforts in the Community space.The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the team, the Marketing Coordinator, Business Development, will be responsible for a supporting role in prospecting, pricing, and selling in marketing solutions for Visa’s issuer/GSP/Processor clients, while also working closely with the Marketing Delivery team on oversight of program execution and management. The Marketing Coordinator, Business Development will engage partner teams across Visa with oversight of execution on marketing programs to help grow our clients’ payment card business and support in driving incremental client and Visa revenue.The Marketing Coordinator must be able to thrive in a dynamic, fast-moving and highly matrixed environment. You are results-oriented, flexible, and have a “can do”, positive attitude. Additionally, you possess a strong track record in working collaboratively with internal team members, stakeholders and external clients. You should be detail oriented and will be responsible for support in planning marketing strategies and partnership initiatives to grow Visa’s business with Visa’s clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of Visa’s sponsorship assets. In addition, you should be confident in communicating directly with clients through conference calls, video conferences, or in-person meetings. You will support important administrative functions across multiple platforms including managing budgets, using Visa tools & applications and financial reporting.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.Basic Qualifications• 2 or more years of marketing and project management experience with a bachelor's degree or Advanced Degree (e.g. Masters, MBA, JD, MD)• You have prior experience in business development• You have prior experience in designing and executing multichannel marketing campaigns (i.e., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)• You have prior experience in managing agency partner relationships as part of client program developmentPreferred Qualifications• 3-5 years of work experience with a bachelor’s degree or more than 2 years of work experience with an advanced degree (e.g. Masters, MBA, JD, MD)• Your work experience is closely related to marketing and project management• Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met• Self-motivated and proactive in asking questions / proposing solutions• Strong process orientation: able to create processes from scratch and able to identify and drive continuous improvements• Highly proficient in Excel, Word, and PowerPoint: you’re comfortable managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations• Strong written and verbal communication skills, you create visually clear, concise, and insightful work product and are comfortable presenting to senior leaders• A relationship builder who earns the trust and rapport of partners at multiple levels• Ability to thrive in high pressure situations and a fast paced and matrixed environment while being level-headed under pressure• Comfortable juggling multiple projects and quick to adapt to shifting priorities• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed• Experience running meetings with internal and external stakeholders• Ensure compliance and process correctness of projects to adhere to Visa key controls and brand standards• Digital marketing experience a plusWork Hours: Varies upon the needs of the department.Travel Requirements: This position requires travel 5-10% of the time.Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 121,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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What You Should Know About Marketing Analyst, US Client Marketing, Community, Visa

If you’re looking for an exciting opportunity as a Marketing Analyst with Visa in Ashburn, VA, you might be just the perfect fit for our U.S. Client Marketing Community team! In this role, you will be diving into the dynamic world of partnership development and strategic marketing! You’ll play a vital role in crafting compelling co-marketing plans with Visa’s issuer, processor, and group service provider clients, aiming to drive engagement and boost business goals. Your ability to handle multichannel campaigns—from paid social media to email and beyond—will be essential in supporting our innovative marketing initiatives. You’ll work closely with stakeholders, ensuring seamless execution and effective budget management while also engaging clients through calls and in-person meetings. If you thrive in fast-paced, collaborative environments and have a knack for managing projects meticulously, this position will leverage your skills prominently. You can expect to wear many hats—from prospecting and selling marketing solutions to analyzing data for informed decision-making. Being detail-oriented and proactive will set you apart as you contribute to growing Visa’s business alongside its diverse clients. Plus, with hybrid work options, you can enjoy a balanced work environment. Join us at Visa, where your ideas and positive can-do attitude will make a mark in the community space while driving real impact on client relationships!

Frequently Asked Questions (FAQs) for Marketing Analyst, US Client Marketing, Community Role at Visa
What are the responsibilities of a Marketing Analyst at Visa?

As a Marketing Analyst at Visa, you will be responsible for developing and managing client programs that optimize various marketing platforms and initiatives. This includes supporting partnership relationships, implementing co-marketing plans, engaging in the prospecting and pricing of marketing solutions, and collaborating with the marketing delivery team to ensure effective execution of programs that enhance client engagement and drive revenue.

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What qualifications are needed for the Marketing Analyst position at Visa?

To qualify for the Marketing Analyst role at Visa, you will need a bachelor's degree along with at least two years of marketing and project management experience. Preferred candidates will have additional years of work experience in related fields and should demonstrate proficiency in managing agency relationships, executing multichannel marketing campaigns, and excelling in data analysis tools such as Excel and PowerPoint.

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What type of marketing experience is valuable for a Marketing Analyst at Visa?

Experience in business development, executing multichannel marketing strategies across different stages of the customer lifecycle, and managing relationships with agencies and clients is crucial for a Marketing Analyst at Visa. Your ability to create tailored marketing solutions and effectively analyze their performance will greatly influence your success in this position.

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How does the hybrid work model affect the Marketing Analyst role at Visa?

The hybrid work model for the Marketing Analyst role at Visa allows for a balance between working from home and working in the office. Employees are expected to be in the office 2-3 days a week depending on business needs, providing a blend of flexibility and collaborative in-person interactions to foster teamwork and creativity in executing marketing strategies.

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What skills are essential for a Marketing Analyst at Visa?

Important skills for a Marketing Analyst at Visa include strong project management and communication skills, the ability to work collaboratively across teams, data analysis skills, and proficiency in Microsoft Office tools. Being detail-oriented, self-motivated, and adaptable in a fast-paced environment will also be key to thriving in this role.

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Common Interview Questions for Marketing Analyst, US Client Marketing, Community
What experience do you have with multichannel marketing campaigns?

Discuss your involvement in past campaigns, specifying the channels utilized (like digital, email, direct mail). Highlight specific roles you had in executing these campaigns and any measurable results achieved to showcase your contributions.

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How do you handle tight deadlines and pressure in project management?

Provide examples of how you’ve successfully managed multiple projects under tight deadlines. Discuss your strategies for prioritization, communication with stakeholders, and the tools you employ to keep track of tasks to ensure timely delivery.

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Can you describe a successful partnership you’ve developed with a client?

Share a concrete example of a partnership you cultivated, explaining the context, your strategies for building the relationship, and the outcomes. Focus on how you understood the client’s goals and tailored solutions to meet their needs, ultimately benefiting both parties.

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How do you stay updated on industry trends affecting marketing?

Explain your approach to keeping currents trends in marketing, such as subscribing to relevant industry publications, attending webinars, following thought leaders on social media, and participating in professional networks that provide insights into evolving marketing strategies.

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What tools do you use for data analysis and reporting?

Discuss your experience in using data analysis tools such as Excel, Google Analytics, or social media analytics platforms. Provide examples of reports you’ve generated and how data-driven insights have influenced marketing decisions or strategies.

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Describe a time when you had to adapt a marketing strategy.

Prepare a scenario where you faced unexpected challenges. Discuss how you assessed the situation, the changes you proposed, and the eventual results. Emphasize your critical thinking and flexibility in achieving goals despite obstacles.

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What is your approach to managing client expectations?

Talk about the importance of clear and consistent communication. Describe methods you employ to gauge client needs, provide regular updates, and ensure that discussions are focused on managing what clients can realistically expect in terms of timelines and deliverables.

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How do you measure the success of a marketing campaign?

Outline the key performance indicators (KPIs) you prioritize based on campaign objectives, such as ROI, engagement rates, or conversion rates. Share a specific example of how you’ve utilized metrics to assess performance and make iterative improvements.

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Can you discuss your experience with budgeting in marketing projects?

Share your experience in managing both project budgets and overall marketing costs. Discuss how you ensure compliance with budget limits and provide examples of successful financial oversight in past initiatives, including how you’ve achieved results while staying within budget.

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What do you think makes a successful marketing coordinator?

Reflect on critical attributes such as strong organization, attention to detail, and effective communication. Discuss the balance of creativity and analytical skills, the ability to collaborate across teams, and the importance of being results-driven in a marketing role.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
December 17, 2024

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