Business Development Executive (East)

The Business Development Executive at StackAdapt is responsible for partnering with regional sales leadership to identify and close new agency and brand-direct business. This includes proactively researching decision-makers, developing sales presentations, negotiating deals, and collaborating with regional teams to ensure client satisfaction. Additionally, the role involves maintaining a healthy pipeline of qualified leads and participating in local events targeting agency prospects.

To excel as a Business Development Executive at StackAdapt, candidates typically need 3+ years of sales experience in programmatic advertising or a similar field. Proven expertise in prospecting, pitching, and closing accounts is essential, alongside strong negotiation skills. A successful track record in a quota-driven environment and the ability to understand complex business objectives are also vital for this role.

StackAdapt is committed to the growth of its Business Development Executives by offering a robust training and onboarding program and access to StackAdapt programmatic courses and certifications. In addition, the company provides support for personal development initiatives, including attendance at conferences and courses, ensuring that team members continue to enhance their skills and knowledge.

As a Business Development Executive at StackAdapt, you'll leverage various tools for effective prospecting. This includes platforms like LinkedIn for research and CRM systems for managing client relationships. Additionally, tools such as ZoomInfo and Media Radar will facilitate outbound prospecting, making it easier to identify and connect with key decision-makers within target agencies.

At StackAdapt, the work environment is dynamic and remote-first, prioritizing flexibility and inclusivity. The company promotes a friendly and supportive culture, where diverse perspectives are valued, and employees are encouraged to collaborate and innovate. Team events and initiatives aimed at fostering diversity ensure that all employees feel welcomed and appreciated, regardless of their backgrounds.

When answering this question, highlight specific deals you've closed and the strategies you employed. Emphasize your ability to identify client needs and how you tailored your approach to meet those needs successfully. Discuss any challenges you faced during negotiations and how you overcame them to seal the deal.

An effective answer will outline your systematic approach to prospecting. Describe the tools and resources you use to identify key decision-makers, how you prioritize leads, and the types of research you conduct to prepare for meetings. It’s also good to mention any innovative methods you've used to make your outreach stand out.

In your response, emphasize the importance of understanding your client's specific needs and pain points. Discuss how you gather relevant information in advance, such as industry trends or insights about their company, to create customized pitch decks that resonate. Sharing an example of a successful presentation can enhance your answer.

Highlight your collaborative approach when onboarding clients, emphasizing communication with both the client and internal teams. Discuss the steps you take to outline the onboarding process clearly and ensure clients feel supported at every stage. Mention how you follow up post-onboarding to ensure continued satisfaction.

Share your experience in meeting or exceeding quotas in previous roles. Discuss specific metrics and targets you’ve achieved, how you tracked your progress, and the strategies you implemented to consistently hit your sales goals. Mention any adjustments you had to make in your strategy over time to maintain performance.

It's important to convey resilience in your answer. Discuss how you analyze rejections to learn from them, rather than taking them personally. You should also talk about your methods for maintaining motivation and focus after experiencing setbacks during the sales process.

In your response, recount a specific negotiation scenario where you reached a favorable outcome. Outline the preparation that went into the negotiation, the key points that needed to be addressed, and how you achieved a win-win situation for both parties. Highlight the skills you utilized throughout the process.

Discuss the tools and systems you use to keep track of leads and manage your sales pipeline. Mention how you prioritize leads based on their potential and how you ensure regular follow-ups. Identifying trends in your pipeline management can also showcase your strategic thinking.

Explain your strategy for positioning StackAdapt’s platform effectively. Highlight your understanding of its features and benefits, and how you translate that into value for the client. Share how you relate these solutions to clients’ specific needs and challenges during your conversations.

Be honest about your views on the challenges of business development but also share how you approach these challenges. Whether it's a competitive landscape, understanding client needs, or closing deals, discussing your problem-solving techniques shows a proactive mindset.