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Sales Director, Growth (eCommerce, Retail, & CPG)

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.


We're seeking a dynamic Sales Director, Growth (SDG) with a passion for digital advertising, coaching, and achieving sales excellence. This role is perfect for someone who excels in both direct sales and team management, aiming to expand our presence and impact in North America. The SDG will lead our Growth Account Executives, focusing on building net-new business pipelines and closing new accounts at scale.


Reporting to the Director of Growth, Sales, the SDG will play a critical role in strategizing and executing growth plans, driving StackAdapt's expansion across key verticals and industries.


We invite passionate and qualified candidates to join our journey in transforming the digital advertising landscape. If you're ready to lead a team towards achieving ambitious growth targets and make a significant impact, apply now to become our Sales Director, Growth.


What You'll Be Doing:
  • Team Leadership: Hire, train, and mentor a dynamic team of Growth Account Executives, ensuring they have the skills, knowledge, and motivation to succeed.
  • Sales Strategy: Work closely with senior management (VP Sales and Director of Sales, Growth) to develop and execute comprehensive growth strategies, focusing on high-potential accounts and across key industries.
  • Performance Management: Conduct regular 1:1 meetings to coach, mentor, and upscale your team, leveraging tools like salesloft, gong, and salesforce for performance insights.
  • Client Engagement: Act as a player-coach by directly engaging in client meetings and pitches, supporting AEs in closing new business and building a scalable pipeline to drive further growth.
  • Market Expansion: Partner with Product and marketing teams to build and evolve Go-to-market strategies that engage, activate and grow accounts across eCommerce, Retail and CPG
  • Cross-Functional Collaboration: Work alongside cross-functional teams to enhance processes and feedback loops, contributing to the overall success and efficiency of the business.


What You'll Bring to the Table:
  • Experience: 2-3 years in sales management role with a proven track record of surpassing sales quotas and developing talent.
  • Industry Knowledge: Excellent understanding of digital advertising ecosystems, and the media buying process of agencies and brands. Prior experience in eCommerce, Retail and CPG is preferred.
  • Interpersonal Skills: Exceptional presentation and client relation skills, capable of serving as the first point of escalation in client discussions.
  • Adaptability: Ability to work effectively in a fast-paced, high-growth environment and manage remote-first teams across various locations and timezones.
  • Technology Proficiency: Familiarity with sales enablement and operations tools (e.g., salesloft, gong, salesforce) is highly desirable. StackAdapt platform experience is a significant plus.


StackAdapters Enjoy:
  • Highly competitive salary
  • 401K matching
  • 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
  • Access to a comprehensive mental health care platform
  • Health benefits from day one of employment
  • Work-from-home reimbursements
  • Optional global WeWork membership for those who want a change from their home office
  • Robust training and onboarding program
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • Access to StackAdapt programmatic courses and certifications to support continuous learning
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events!


StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.


About StackAdapt


We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:



Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising


#LI-Remote

StackAdapt Glassdoor Company Review
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CEO of StackAdapt
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Vitaly Pecherskiy
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What You Should Know About Sales Director, Growth (eCommerce, Retail, & CPG), StackAdapt

Join StackAdapt as our Sales Director, Growth (eCommerce, Retail, & CPG), where you'll be at the forefront of shaping the digital advertising landscape! We’re on the lookout for a talented individual who can lead our Growth Account Executives while driving new business opportunities across North America. Here at StackAdapt, we pride ourselves on being more than just an advertising platform; we’re a hub of innovation and creativity, delivering exceptional campaign performance to digitally-focused companies daily. In this pivotal role, you'll develop and implement strategic sales initiatives, mentor and train your team to achieve their best, and directly participate in client meetings to help close deals. Your expertise in digital advertising and understanding of the media buying process will be crucial for expanding our footprint in the eCommerce, Retail, and CPG sectors. We believe in a supportive team culture and are committed to the personal and professional growth of our employees. With competitive salaries, comprehensive benefits from day one, and a workplace that's been recognized as one of the best, we strive to create an environment where everyone can thrive. So if you’re ready to make a significant impact and lead a dynamic team towards achieving ambitious growth targets, we invite you to apply to become our Sales Director, Growth today!

Frequently Asked Questions (FAQs) for Sales Director, Growth (eCommerce, Retail, & CPG) Role at StackAdapt
What are the primary responsibilities of the Sales Director, Growth at StackAdapt?

The Sales Director, Growth at StackAdapt will lead a team of Growth Account Executives, develop comprehensive sales strategies, conduct performance management through coaching, and engage directly with clients to drive new business. They will collaborate with the Product and Marketing teams to enhance our go-to-market strategies across key industries.

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What qualifications are required for the Sales Director, Growth position at StackAdapt?

Candidates for the Sales Director, Growth role at StackAdapt should have 2-3 years of sales management experience, a strong understanding of digital advertising ecosystems, excellent presentation skills, and familiarity with sales tools such as Salesforce. Experience in eCommerce, Retail, and CPG is highly preferred.

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How does the Sales Director, Growth contribute to StackAdapt's expansion?

The Sales Director, Growth plays a critical role in strategizing and executing growth plans, focusing on building new business pipelines and closing accounts. Their leadership will help steer the team toward ambitious growth targets, ensuring StackAdapt's expansion across key verticals.

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What support does StackAdapt provide for team development in the Sales Director, Growth role?

At StackAdapt, the Sales Director, Growth is expected to mentor and coach their team of Growth Account Executives, providing regular feedback and utilizing tools for performance insights to enhance skills and motivations. There is also robust training and onboarding that supports continuous learning.

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What benefits and workplace culture can the Sales Director, Growth expect at StackAdapt?

StackAdapt offers a highly competitive salary, health benefits from day one, generous vacation policies, and a friendly, inclusive culture that promotes collaboration. Our workplace has been recognized for diversity and offering programs that support personal and professional development.

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Common Interview Questions for Sales Director, Growth (eCommerce, Retail, & CPG)
Can you describe a successful sales strategy you implemented in your previous role?

When answering this question, illustrate your thought process behind the strategy. Discuss the goals you set, how you identified key client accounts, and what steps you took to train your team on the strategy. Mention any tangible results that came from that strategy.

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How do you prioritize and manage your team's performance?

Highlight your approach to performance management, emphasizing regular one-on-one meetings, setting clear goals, and using performance tools to track progress. Share examples of how you adapted your management style to help team members achieve their potential.

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How do you approach building relationships with clients in the eCommerce sector?

Discuss your methods for relationship building, such as understanding client needs, maintaining open lines of communication, and leveraging data insights to tailor your approach. Sharing a specific example where you successfully developed a client relationship could strengthen your answer.

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What do you consider the biggest challenge in digital advertising today?

An effective response should reflect your understanding of industry trends, such as changes in consumer behavior or technological advancements. Emphasize how your experience has prepared you to tackle these challenges and adapt business strategies accordingly.

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Describe a time you had to pivot your strategy due to unforeseen circumstances.

Share a specific situation that involves a pivot, focusing on your decision-making process, how you communicated with your team, and the eventual outcome. This shows adaptability and leadership, which are crucial for the Sales Director, Growth role.

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How do you motivate your sales team in a high-growth environment?

Focus on your motivational techniques—whether it’s through recognition, financial incentives, or professional development opportunities. Include examples of how you have created a motivational culture where team members can thrive and succeed.

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How do you measure success in your team's performance?

Discuss the key performance metrics that you track, whether using sales quotas, customer satisfaction scores, or account growth rates. Explain how you communicate those metrics to your team and use them for continuous improvement.

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What role does collaboration with marketing play in your sales strategy?

Collaborative efforts with marketing are vital for a comprehensive sales strategy. Share how you have worked with marketing teams to ensure alignment in messaging and campaign objectives, ultimately resulting in successful sales outcomes.

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How do you handle a difficult client situation?

Provide an example of a challenging situation, discussing your conflict resolution skills. Emphasize the importance of patience, active listening, and finding common ground to restore the relationship and achieve positive outcomes.

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What excited you about the Sales Director, Growth position at StackAdapt?

Your answer should reflect your understanding of StackAdapt's mission and vision. Discuss how the company values innovation and your enthusiasm for leading a team dedicated to transforming digital advertising while achieving set growth targets.

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StackAdapt is a self-serve advertising platform offering multi-channel solutions like native, display, video, connected TV, and audio ads, combining advanced machine learning with an exceptional user experience.

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Full-time, remote
DATE POSTED
December 12, 2024

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